Magic Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Is Magic worth the price?

75/10

Magic's pricing starts generously with a free tier for 1000 MAUs, making it accessible for small projects.

The Auth Plus tier at $199/month and Widget UI at $999/month escalate quickly, potentially becoming expensive for growing startups compared to some alternatives. It's best for developers and small to medium-sized businesses prioritizing ease of integration and advanced wallet features.

Pricing Plans

7-day Free Trial

Free

1000 MAUs free
Email & Google login
Wallet creation

Auth Plus

$199/month

Multi-factor auth
Custom sessions
Custom SMTP

Widget UI

$999/month

Production-ready UI
Fiat on-ramps
NFT viewer

Calculate your cost View full pricing

Hidden Costs & Gotchas

Overage fees likely apply beyond free MAUs

Advanced features locked behind higher tiers

Custom SMTP requires Auth Plus tier

Fiat on-ramps only in Widget UI tier

Which Plan Do You Need?

Developers needing quick authentication setup

Projects requiring wallet creation

Web3 apps with NFT features

How Magic Compares to Competitors

Compared to Auth0, which offers a free tier up to 7,000 MAUs and then custom pricing, Magic's 1,000 MAU free tier is more restrictive. However, Magic's Widget UI at $999/month offers specialized Web3 features like NFT viewers that Auth0 doesn't directly provide, making it a niche offering for blockchain-focused applications.

Magic Pricing FAQ

How much does Magic cost?

Magic starts at $199/month on the Auth Plus plan. It offers 2 paid tiers ranging from $199/month up to $999/month. A free plan is also available with limited features.

Does Magic have a free plan?

Yes. Magic offers a free plan called "Free". It includes: 1000 MAUs free, Email & Google login, Wallet creation.

Does Magic offer a free trial?

Yes, Magic offers a free trial lasting 7 days. No credit card is typically required to start the trial, though this may vary.

What is the cheapest Magic paid plan?

The cheapest paid plan for Magic is "Auth Plus" at $199/month. Key features include: Multi-factor auth, Custom sessions, Custom SMTP.

Is there a cheaper alternative to Magic?

Yes. Popular alternatives to Magic include Auth0, Stytch, Ory, Firebase Authentication. Free alternatives include Auth0, Stytch, Ory. Compare them side-by-side on Toolradar.