Magic starts at $199/month on the Auth Plus plan.
Verified Sep 2026 from the official pricing page.
Is Magic worth the price?
Magic's pricing starts generously with a free tier for 1000 MAUs, making it accessible for small projects.
The Auth Plus tier at $199/month and Widget UI at $999/month escalate quickly, potentially becoming expensive for growing startups compared to some alternatives. It's best for developers and small to medium-sized businesses prioritizing ease of integration and advanced wallet features.
Pricing Plans
7-day Free TrialFree
- 1000 MAUs free
- Email & Google login
- Wallet creation
Auth Plus
$199/month
- Multi-factor auth
- Custom sessions
- Custom SMTP
Widget UI
$999/month
- Production-ready UI
- Fiat on-ramps
- NFT viewer
Hidden Costs & Gotchas
Overage fees likely apply beyond free MAUs
How Magic compares
4 of 6 direct competitors offer a free plan.
Magic Pricing FAQ
How much does Magic cost?
Magic starts at $199/month on the Auth Plus plan. It offers 2 paid tiers ranging from $199/month to $999/month. A free plan is also available.
Does Magic have a free plan?
Yes. Magic offers a free plan called "Free". It includes: 1000 MAUs free, Email & Google login, Wallet creation.
Does Magic offer a free trial?
Yes. Magic offers a free trial lasting 7 days.
What is the cheapest Magic paid plan?
The cheapest paid plan for Magic is "Auth Plus" at $199/month. Key features include: Multi-factor auth, Custom sessions, Custom SMTP.
What are alternatives to Magic?
Alternatives to Magic include Auth0, Clerk, Firebase Authentication, Stytch. Keycloak is fully free. Auth0 starts at $0/month; Clerk starts at $1.67/month; Okta starts at $6/user/month.
Magic alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Magic pricing — magic.link/pricing (verified Sep 2026)
- Cite this data: Toolradar, Magic pricing verified Sep 2026, toolradar.com/tools/magic/pricing
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