Is Okta worth the price?
Okta's pricing is on the expensive side, especially for smaller businesses.
The jump from Starter at $6/user/month to Core Essentials at $14/user/month is significant for features that quickly become essential. It's best suited for mid-market to large enterprises that require robust identity management and can absorb the higher per-user costs.
Pricing Plans
Free TrialStarter
$6 / user/month
- Single Sign-On
- Multi-Factor Authentication
- Universal Directory
- 5 Workflows
Core Essentials
$14 / user/month
- Starter features
- Adaptive MFA
- Privileged Access
- Lifecycle Management
- Access Governance
- 50 Workflows
Essentials
$17 / user/month
- Core Essentials capabilities
- Most popular tier
Professional
Custom
- Everything in Essentials
- Device Access
- Privileged Access
- Identity Security Posture Management
- Identity Threat Protection with Okta AI
- Sandbox
- Unlimited Workflows
Enterprise
Custom
- Everything in Professional
- API Access Management
- Access Gateway
- Identity Security Posture Management
- Machine-to-Machine Tokens
Hidden Costs & Gotchas
Custom pricing tiers require direct sales engagement.
Potential for significant add-on costs for specific modules.
Higher tiers may have minimum user commitments.
Implementation and professional services likely extra.
Which Plan Do You Need?
Large enterprises needing comprehensive identity
Organizations prioritizing advanced security features
Companies with complex workflow automation needs
How Okta Compares to Competitors
Compared to Microsoft Entra ID (formerly Azure AD), Okta's per-user pricing is generally higher, with Entra ID Premium P1 starting around $6/user/month for similar core features. Ping Identity also offers competitive enterprise solutions, often with more flexible licensing models, making Okta's $14-$17/user/month tiers feel premium for comparable functionality.
Okta Pricing FAQ
How much does Okta cost?
Okta starts at $6/user/month on the Starter plan. It offers 3 paid tiers ranging from $6/user/month up to $17/user/month.
Does Okta have a free plan?
Okta does not offer a permanent free plan. However, a free trial is available.
Does Okta offer a free trial?
Yes, Okta offers a free trial. No credit card is typically required to start the trial, though this may vary.
What is the cheapest Okta paid plan?
The cheapest paid plan for Okta is "Starter" at $6/user/month. Key features include: Single Sign-On, Multi-Factor Authentication, Universal Directory.
Is there a cheaper alternative to Okta?
Yes. Popular alternatives to Okta include Ping Identity, Auth0, OneLogin, Keycloak. Free alternatives include Auth0, Keycloak, Supabase. Compare them side-by-side on Toolradar.
How much does Okta cost for a team of 10?
For a team of 10 users on the Starter plan, Okta costs about $60/month, or $720/year. Larger teams may qualify for volume discounts on annual billing.
Cheaper alternatives to Okta
4 of 6 direct competitors below offer a free plan. Per-seat pricing varies up to 60% across this set.
