Open Loyalty vs HubSpot: Which Should You Choose in 2026?
Choosing between Open Loyalty and HubSpot comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 22, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Open Loyalty
API-first loyalty engine and gamified loyalty programs to drive customer lifetime value.
Best for you if:
- • API-first loyalty engine for gamified loyalty programs.
- • No-code campaign builder with diverse loyalty mechanics.
HubSpot
CRM platform for scaling businesses
Best for you if:
- • You want the higher-rated option (9.0/10 vs 0.0/10)
- • You want to try before committing
- • All-in-one CRM platform
- • Marketing and sales tools
| At a Glance |  Open Loyalty |  HubSpot |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Marketing Automation | Marketing Automation |
Rating | —/100 | 90/100 |
| Feature | Open Loyalty | HubSpot |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | — | 90 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationLoyalty Programs | Marketing AutomationCRM |
How Open Loyalty and HubSpot Compare
Open Loyalty
API-first loyalty engine and gamified loyalty programs to drive customer lifetime value.
Paid
HubSpot
CRM platform for scaling businesses
Free tier available · 90/100 score
Who Should Use What?
On a budget?
HubSpot has a free tier. Open Loyalty is paid only.
Go with: HubSpot
Want the highest-rated option?
HubSpot scores 90/100. Open Loyalty is unrated.
Go with: HubSpot
Value user reviews?
Neither has user reviews yet.
Go with: HubSpot
3 Questions to Help You Decide
What's your budget?
Open Loyalty is paid. HubSpot is freemium. HubSpot lets you start free.
What's your use case?
Both are marketing automation tools. Compare their specific features to decide.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
HubSpot
- Higher score: 90/100 vs unrated
- Free tier available
- Our pick for this comparison
Open Loyalty
The Bottom Line
HubSpot (90/100) is our pick.
Frequently Asked Questions
Is Open Loyalty or HubSpot better?
HubSpot scores 90/100 in our evaluation. Open Loyalty is paid and HubSpot is freemium.
What are Open Loyalty and HubSpot used for?
Open Loyalty: API-first loyalty engine and gamified loyalty programs to drive customer lifetime value.. HubSpot: CRM platform for scaling businesses.
What does Open Loyalty cost vs HubSpot?
Open Loyalty is a paid tool. HubSpot is freemium (free tier + paid plans). Visit their websites for detailed pricing.