Rebuy vs Smile.io: Which Should You Choose in 2026?
Choosing between Rebuy and Smile.io comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Rebuy
AI-driven product recommendations for Shopify stores to boost sales and improve customer experience.
Best for you if:
- • You want to try before committing
- • AI-powered personalization for Shopify stores.
- • Boosts AOV, conversions, and LTV through smart recommendations.
Smile.io
The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value.
Best for you if:
- • You want the higher-rated option (7.9/10 vs 7.4/10)
- • Builds and manages customer loyalty programs for Shopify brands.
- • Increases repeat purchases and customer lifetime value (CLV).
| At a Glance |  Rebuy |  Smile.io |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Marketing Automation | Marketing Automation |
Rating | 74/100 | 79/100 |
| Feature | Rebuy | Smile.io |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 74 | 79 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationE-commerce Platforms | Marketing AutomationE-commerce Platforms |
How Rebuy and Smile.io Compare
Rebuy
AI-driven product recommendations for Shopify stores to boost sales and improve customer experience.
Free tier available · 74/100 score
Smile.io
The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value.
Paid · 79/100 score
Who Should Use What?
On a budget?
Rebuy has a free tier. Smile.io is paid only.
Go with: Rebuy
Want the highest-rated option?
Rebuy: 74/100. Smile.io: 79/100.
Go with: Smile.io
Value user reviews?
Neither has user reviews yet.
Go with: Smile.io
3 Questions to Help You Decide
What's your budget?
Rebuy is freemium. Smile.io is paid. Rebuy lets you start free.
What's your use case?
Both are marketing automation tools. Compare their specific features to decide.
How important are ratings?
Smile.io scores higher: 79/100 vs 74/100.
Key Takeaways
Smile.io
- Higher score: 79/100 vs 74
- Our pick for this comparison
Rebuy
- Has a free tier
The Bottom Line
Smile.io (79/100) is our pick. Rebuy has a free tier if you want to test without paying.
Frequently Asked Questions
Is Rebuy or Smile.io better?
Smile.io scores 79/100 in our evaluation. Rebuy is freemium and Smile.io is paid.
What are Rebuy and Smile.io used for?
Rebuy: AI-driven product recommendations for Shopify stores to boost sales and improve customer experience.. Smile.io: The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value..
What does Rebuy cost vs Smile.io?
Rebuy is freemium (free tier + paid plans). Smile.io is a paid tool. Visit their websites for detailed pricing.