Refersion vs Smile.io: Which Should You Choose in 2026?
Choosing between Refersion and Smile.io comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Refersion
Affiliate marketing platform
Best for you if:
- • You want the higher-rated option (9.0/10 vs 7.9/10)
- • Affiliate marketing platform trusted by over 60,000 e-commerce brands including ColourPop and Amika
- • Track sales via referral links, coupon codes, and email with first-party data compliant with GDPR and CCPA
Smile.io
The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value.
Best for you if:
- • Builds and manages customer loyalty programs for Shopify brands.
- • Increases repeat purchases and customer lifetime value (CLV).
| At a Glance |  Refersion |  Smile.io |
|---|---|---|
Price | Paid | Paid |
Best For | Marketing Automation | Marketing Automation |
Rating | 90/100 | 79/100 |
| Feature | Refersion | Smile.io |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 90 | 79 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationInfluencer Marketing | Marketing AutomationE-commerce Platforms |
How Refersion and Smile.io Compare
Refersion
Affiliate marketing platform
Paid · 90/100 score
Smile.io
The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value.
Paid · 79/100 score
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Refersion
Want the highest-rated option?
Refersion: 90/100. Smile.io: 79/100.
Go with: Refersion
Value user reviews?
Neither has user reviews yet.
Go with: Refersion
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Both are marketing automation tools. Compare their specific features to decide.
How important are ratings?
Refersion scores higher: 90/100 vs 79/100.
Key Takeaways
Refersion
- Higher score: 90/100 vs 79
- Our pick for this comparison
Smile.io
The Bottom Line
Refersion (90/100) is our pick.
Frequently Asked Questions
Is Refersion or Smile.io better?
Refersion scores 90/100 in our evaluation. Both are paid.
What are Refersion and Smile.io used for?
Refersion: Affiliate marketing platform. Smile.io: The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value..
What does Refersion cost vs Smile.io?
Refersion is a paid tool. Smile.io is a paid tool. Visit their websites for detailed pricing.