Retain.ai vs ChurnZero: Which Should You Choose in 2026?
Choosing between Retain.ai and ChurnZero comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Retain.ai
Retain.ai
Best for you if:
- • You want to try before committing
- • You need product analytics features specifically
- • You need retain.ai
- • You want to start free and upgrade later
ChurnZero
Real-time customer success
Best for you if:
- • You want the higher-rated option (8.4/10 vs 0.0/10)
- • You need marketing automation features specifically
- • Customer success platform with 360-degree view combining product usage, CRM, and support data
- • First CSP with embedded GenAI that spots risk early and recommends best-next-step actions
| At a Glance |  Retain.ai | |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Product Analytics | Marketing Automation |
Rating | —/100 | 84/100 |
| Feature | Retain.ai | ChurnZero |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | — | 84 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Product AnalyticsRevenue Intelligence | Marketing AutomationProduct Analytics |
How Retain.ai and ChurnZero Compare
Retain.ai
Retain.ai
Free tier available
ChurnZero
Real-time customer success
Paid · 84/100 score
Retain.ai is a product analytics tool. ChurnZero is in marketing automation.
Who Should Use What?
On a budget?
Retain.ai has a free tier. ChurnZero is paid only.
Go with: Retain.ai
Want the highest-rated option?
ChurnZero scores 84/100. Retain.ai is unrated.
Go with: ChurnZero
Value user reviews?
Neither has user reviews yet.
Go with: ChurnZero
3 Questions to Help You Decide
What's your budget?
Retain.ai is freemium. ChurnZero is paid. Retain.ai lets you start free.
What's your use case?
Retain.ai is a product analytics tool. ChurnZero is in marketing automation. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
ChurnZero
- Higher score: 84/100 vs unrated
- Our pick for this comparison
Retain.ai
- Has a free tier
- Better fit for product analytics
The Bottom Line
ChurnZero (84/100) is our pick. Retain.ai has a free tier if you want to test without paying.
Frequently Asked Questions
Is Retain.ai or ChurnZero better?
ChurnZero scores 84/100 in our evaluation. Retain.ai is freemium and ChurnZero is paid.
What are Retain.ai and ChurnZero used for?
Retain.ai: Retain.ai. ChurnZero: Real-time customer success.
What does Retain.ai cost vs ChurnZero?
Retain.ai is freemium (free tier + paid plans). ChurnZero is a paid tool. Visit their websites for detailed pricing.