Retain.ai vs Totango: Which Should You Choose in 2026?
Choosing between Retain.ai and Totango comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Retain.ai
Retain.ai
Best for you if:
- • You want to try before committing
- • You need retain.ai
- • You want to start free and upgrade later
Totango
Composable customer success
Best for you if:
- • You want the higher-rated option (8.3/10 vs 0.0/10)
- • AI-powered customer success platform for revenue growth and churn reduction.
- • Unifies post-sales teams with intelligent workflows and predictive analytics.
| At a Glance |  Retain.ai |  Totango |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Product Analytics | Product Analytics |
Rating | —/100 | 83/100 |
| Feature | Retain.ai | Totango |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | — | 83 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Product AnalyticsRevenue Intelligence | Product AnalyticsCustomer Success |
How Retain.ai and Totango Compare
Retain.ai
Retain.ai
Free tier available
Totango
Composable customer success
Paid · 83/100 score
Who Should Use What?
On a budget?
Retain.ai has a free tier. Totango is paid only.
Go with: Retain.ai
Want the highest-rated option?
Totango scores 83/100. Retain.ai is unrated.
Go with: Totango
Value user reviews?
Neither has user reviews yet.
Go with: Totango
3 Questions to Help You Decide
What's your budget?
Retain.ai is freemium. Totango is paid. Retain.ai lets you start free.
What's your use case?
Both are product analytics tools. Compare their specific features to decide.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Totango
- Higher score: 83/100 vs unrated
- Our pick for this comparison
Retain.ai
- Has a free tier
The Bottom Line
Totango (83/100) is our pick. Retain.ai has a free tier if you want to test without paying.
Frequently Asked Questions
Is Retain.ai or Totango better?
Totango scores 83/100 in our evaluation. Retain.ai is freemium and Totango is paid.
What are Retain.ai and Totango used for?
Retain.ai: Retain.ai. Totango: Composable customer success.
What does Retain.ai cost vs Totango?
Retain.ai is freemium (free tier + paid plans). Totango is a paid tool. Visit their websites for detailed pricing.