Shaped Personalization vs Chroma: Which Should You Choose in 2026?
Choosing between Shaped Personalization and Chroma comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Shaped Personalization
Real-time retrieval engine for personalized search, feeds, and AI agents with SQL-like queries.
Best for you if:
- • You want to try before committing
- • You need ai agents features specifically
- • Real-time personalization engine for search, feeds, and AI agents.
- • Uses ShapedQL for SQL-like queries to build multi-stage ranking pipelines.
Chroma
Open-source vector database for AI applications
Best for you if:
- • You want the higher-rated option (8.4/10 vs 0.0/10)
- • You need managed databases features specifically
- • Chroma is an open-source vector database designed for building AI applications with embeddings
- • It stores and queries vector embeddings for semantic search, RAG, and AI memory applications
| At a Glance |  Shaped Personalization |  Chroma |
|---|---|---|
Price | Free + Paid | Paid |
Best For | AI Agents | Managed Databases |
Rating | —/100 | 84/100 |
| Feature | Shaped Personalization | Chroma |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | — | 84 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | AI AgentsVector Databases | Managed DatabasesVector Databases |
How Shaped Personalization and Chroma Compare
Shaped Personalization
Real-time retrieval engine for personalized search, feeds, and AI agents with SQL-like queries.
Free tier available
Chroma
Open-source vector database for AI applications
Paid · 84/100 score
Shaped Personalization is a ai agents tool. Chroma is in managed databases.
Who Should Use What?
On a budget?
Shaped Personalization has a free tier. Chroma is paid only.
Go with: Shaped Personalization
Want the highest-rated option?
Chroma scores 84/100. Shaped Personalization is unrated.
Go with: Chroma
Value user reviews?
Neither has user reviews yet.
Go with: Chroma
3 Questions to Help You Decide
What's your budget?
Shaped Personalization is freemium. Chroma is paid. Shaped Personalization lets you start free.
What's your use case?
Shaped Personalization is a ai agents tool. Chroma is in managed databases. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Chroma
- Higher score: 84/100 vs unrated
- Our pick for this comparison
Shaped Personalization
- Has a free tier
- Better fit for ai agents
The Bottom Line
Chroma (84/100) is our pick. Shaped Personalization has a free tier if you want to test without paying.
Frequently Asked Questions
Is Shaped Personalization or Chroma better?
Chroma scores 84/100 in our evaluation. Shaped Personalization is freemium and Chroma is paid.
What are Shaped Personalization and Chroma used for?
Shaped Personalization: Real-time retrieval engine for personalized search, feeds, and AI agents with SQL-like queries.. Chroma: Open-source vector database for AI applications.
What does Shaped Personalization cost vs Chroma?
Shaped Personalization is freemium (free tier + paid plans). Chroma is a paid tool. Visit their websites for detailed pricing.