Shaped Personalization vs Vespa: Which Should You Choose in 2026?
Choosing between Shaped Personalization and Vespa comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Shaped Personalization
Real-time retrieval engine for personalized search, feeds, and AI agents with SQL-like queries.
Best for you if:
- • You need ai agents features specifically
- • Real-time personalization engine for search, feeds, and AI agents.
- • Uses ShapedQL for SQL-like queries to build multi-stage ranking pipelines.
Vespa
Search and recommendation engine at scale
Best for you if:
- • You want the higher-rated option (8.0/10 vs 0.0/10)
- • You need ai model deployment features specifically
- • Vespa is an open-source big data serving engine for search and AI
- • It handles structured search, recommendation, and machine learning at scale
| At a Glance |  Shaped Personalization |  Vespa |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | AI Agents | AI Model Deployment |
Rating | —/100 | 80/100 |
| Feature | Shaped Personalization | Vespa |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | — | 80 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | AI AgentsVector Databases | AI Model DeploymentPersonalization |
How Shaped Personalization and Vespa Compare
Shaped Personalization
Real-time retrieval engine for personalized search, feeds, and AI agents with SQL-like queries.
Free tier available
Vespa
Search and recommendation engine at scale
Free tier available · 80/100 score
Shaped Personalization is a ai agents tool. Vespa is in ai model deployment.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Shaped Personalization
Want the highest-rated option?
Vespa scores 80/100. Shaped Personalization is unrated.
Go with: Vespa
Value user reviews?
Neither has user reviews yet.
Go with: Vespa
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Shaped Personalization is a ai agents tool. Vespa is in ai model deployment. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Vespa
- Higher score: 80/100 vs unrated
- Free tier available
- Our pick for this comparison
Shaped Personalization
- Better fit for ai agents
The Bottom Line
Vespa (80/100) is our pick.
Frequently Asked Questions
Is Shaped Personalization or Vespa better?
Vespa scores 80/100 in our evaluation. Both are freemium.
What are Shaped Personalization and Vespa used for?
Shaped Personalization: Real-time retrieval engine for personalized search, feeds, and AI agents with SQL-like queries.. Vespa: Search and recommendation engine at scale.
What does Shaped Personalization cost vs Vespa?
Shaped Personalization is freemium (free tier + paid plans). Vespa is freemium (free tier + paid plans). Visit their websites for detailed pricing.