Shopify vs Shopify Plus: Which Should You Choose in 2026?
Choosing between Shopify and Shopify Plus comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Shopify
All-in-one commerce platform
Best for you if:
- • You want the higher-rated option (9.2/10 vs 8.8/10)
- • E-commerce platform
- • Online store builder
Shopify Plus
Scalable commerce platform for high-growth and enterprise businesses.
Best for you if:
- • Enterprise-grade commerce platform for high-volume and global businesses.
- • Offers extensive customization, integrations, and headless commerce options.
| At a Glance |  Shopify |  Shopify Plus |
|---|---|---|
Price | Paid | Paid |
Best For | E-commerce Platforms | E-commerce Platforms |
Rating | 92/100 | 88/100 |
| Feature | Shopify | Shopify Plus |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 92 | 88 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | E-commerce PlatformsWebsite Builders | E-commerce PlatformsSubscription Commerce |
Understanding the Differences
Both Shopify and Shopify Plus solve similar problems, but they approach them differently.Shopify positions itself as "all-in-one commerce platform" while Shopify Plusfocuses on "scalable commerce platform for high-growth and enterprise businesses.". These differences matter depending on what you're trying to accomplish.
When to Choose Shopify
Shopify makes sense if you're looking for a comprehensive paid solution. With a score of 92/100, it's our top pick in this comparison.
When to Choose Shopify Plus
Shopify Plus is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
Neither is free, but both have their value. Test them both and see which clicks.
We'd pick: Shopify Plus
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Shopify handles scale better in our testing.
We'd pick: Shopify
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Shopify is built for organizations like yours.
We'd pick: Shopify
Still not sure? Answer these 3 questions
How much can you spend?
Both are paid tools. If money isn't the issue, go with Shopify—it scored higher.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Shopify higher (92/100). But the community has upvoted Shopify Plus more (0 votes). Pick your source of truth.
Key Takeaways
What Shopify Does Better
- Higher overall score (92/100)
- Our recommendation for most use cases
Consider Shopify Plus If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Shopify (92/100). But the honest answer is that "better" depends on your situation. Shopify scores higher in our analysis, but Shopify Plus might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Shopify or Shopify Plus better?
Based on our analysis, Shopify scores higher with 92/100. Shopify ispaid while Shopify Plus is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Shopify to Shopify Plus easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Shopify and Shopify Plus offer free trials?
Most software in this category offers free trials or free tiers. Shopify is paid with potential trial.Shopify Plus is paid with potential trial. Visit their websites for current trial offers.