Singular vs AdRoll: Which Should You Choose in 2026?
Choosing between Singular and AdRoll comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Singular
Marketing analytics and attribution
Best for you if:
- • You want the higher-rated option (8.2/10 vs 0.0/10)
- • Singular is a mobile attribution and marketing analytics platform
- • It unifies marketing data for cross-platform campaign measurement
AdRoll
AI-powered advertising platform for multi-channel campaigns, audience conversion, and privacy-forward marketing.
Best for you if:
- • AI-powered platform for multi-channel ad campaigns and audience conversion.
- • Integrates with 80+ platforms for a connected marketing ecosystem.
| At a Glance |  Singular |  AdRoll |
|---|---|---|
Price | Paid | Paid |
Best For | Marketing Automation | Marketing Automation |
Rating | 82/100 | —/100 |
| Feature | Singular | AdRoll |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 82 | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationWeb Analytics | Marketing AutomationAdvertising |
How Singular and AdRoll Compare
Singular
Marketing analytics and attribution
Paid · 82/100 score
AdRoll
AI-powered advertising platform for multi-channel campaigns, audience conversion, and privacy-forward marketing.
Paid
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Singular
Want the highest-rated option?
Singular scores 82/100. AdRoll is unrated.
Go with: Singular
Value user reviews?
Neither has user reviews yet.
Go with: Singular
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Both are marketing automation tools. Compare their specific features to decide.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Singular
- Higher score: 82/100 vs unrated
- Our pick for this comparison
AdRoll
The Bottom Line
Singular (82/100) is our pick.
Frequently Asked Questions
Is Singular or AdRoll better?
Singular scores 82/100 in our evaluation. Both are paid.
What are Singular and AdRoll used for?
Singular: Marketing analytics and attribution. AdRoll: AI-powered advertising platform for multi-channel campaigns, audience conversion, and privacy-forward marketing..
What does Singular cost vs AdRoll?
Singular is a paid tool. AdRoll is a paid tool. Visit their websites for detailed pricing.