Smile.io vs FirstPromoter: Which Should You Choose in 2026?
Choosing between Smile.io and FirstPromoter comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Smile.io
The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value.
Best for you if:
- • Builds and manages customer loyalty programs for Shopify brands.
- • Increases repeat purchases and customer lifetime value (CLV).
FirstPromoter
Simplify affiliate marketing to amplify growth for subscription businesses.
Best for you if:
- • You want the higher-rated option (8.3/10 vs 7.9/10)
- • Affiliate marketing software for subscription businesses.
- • Automates affiliate management, tracking, and payouts.
| At a Glance |  Smile.io | |
|---|---|---|
Price | Paid | Paid |
Best For | Marketing Automation | Marketing Automation |
Rating | 79/100 | 83/100 |
| Feature | Smile.io | FirstPromoter |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 79 | 83 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationE-commerce Platforms | Marketing AutomationAffiliate Marketing |
How Smile.io and FirstPromoter Compare
Smile.io
The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value.
Paid · 79/100 score
FirstPromoter
Simplify affiliate marketing to amplify growth for subscription businesses.
Paid · 83/100 score
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: FirstPromoter
Want the highest-rated option?
Smile.io: 79/100. FirstPromoter: 83/100.
Go with: FirstPromoter
Value user reviews?
Neither has user reviews yet.
Go with: FirstPromoter
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Both are marketing automation tools. Compare their specific features to decide.
How important are ratings?
FirstPromoter scores higher: 83/100 vs 79/100.
Key Takeaways
FirstPromoter
- Higher score: 83/100 vs 79
- Our pick for this comparison
Smile.io
The Bottom Line
FirstPromoter (83/100) is our pick.
Frequently Asked Questions
Is Smile.io or FirstPromoter better?
FirstPromoter scores 83/100 in our evaluation. Both are paid.
What are Smile.io and FirstPromoter used for?
Smile.io: The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value.. FirstPromoter: Simplify affiliate marketing to amplify growth for subscription businesses..
What does Smile.io cost vs FirstPromoter?
Smile.io is a paid tool. FirstPromoter is a paid tool. Visit their websites for detailed pricing.