SmugMug vs Brandfolder: Which Should You Choose in 2026?
Choosing between SmugMug and Brandfolder comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
SmugMug
Create, store, share, and grow your photography business with an all-in-one platform.
Best for you if:
- • You need website builders features specifically
- • Unlimited photo storage with RAW file support and zero compression.
- • Build custom photography websites with drag-and-drop templates and no-code tools.
Brandfolder
Digital asset management
Best for you if:
- • You want the higher-rated option (9.5/10 vs 0.0/10)
- • You need marketing automation features specifically
- • Enterprise digital asset management platform by Smartsheet for organizing creative assets across 8K video, 3D, and images
- • AI-powered flat search and auto-tagging scans entire library including text in documents and objects in images
| At a Glance |  SmugMug |  Brandfolder |
|---|---|---|
Price | Paid | Paid |
Best For | Website Builders | Marketing Automation |
Rating | —/100 | 95/100 |
| Feature | SmugMug | Brandfolder |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | — | 95 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Website BuildersCloud Storage | Marketing AutomationDigital Asset Management |
How SmugMug and Brandfolder Compare
SmugMug
Create, store, share, and grow your photography business with an all-in-one platform.
Paid
Brandfolder
Digital asset management
Paid · 95/100 score
SmugMug is a website builders tool. Brandfolder is in marketing automation.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Brandfolder
Want the highest-rated option?
Brandfolder scores 95/100. SmugMug is unrated.
Go with: Brandfolder
Value user reviews?
Neither has user reviews yet.
Go with: Brandfolder
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
SmugMug is a website builders tool. Brandfolder is in marketing automation. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Brandfolder
- Higher score: 95/100 vs unrated
- Our pick for this comparison
SmugMug
- Better fit for website builders
The Bottom Line
Brandfolder (95/100) is our pick.
Frequently Asked Questions
Is SmugMug or Brandfolder better?
Brandfolder scores 95/100 in our evaluation. Both are paid.
What are SmugMug and Brandfolder used for?
SmugMug: Create, store, share, and grow your photography business with an all-in-one platform.. Brandfolder: Digital asset management.
What does SmugMug cost vs Brandfolder?
SmugMug is a paid tool. Brandfolder is a paid tool. Visit their websites for detailed pricing.