Socialbakers vs Planoly: Which Should You Choose in 2026?
Choosing between Socialbakers and Planoly comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 22, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Socialbakers
Unify social marketing, management, and customer experience to drive engagement and growth.
Best for you if:
- • You need market intelligence features specifically
- • Unifies social media marketing, customer service, and commerce.
- • Provides tools for social listening, publishing, analytics, and engagement.
Planoly
Visual planner for social media
Best for you if:
- • You want the higher-rated option (8.0/10 vs 0.0/10)
- • You want to try before committing
- • You need social media management features specifically
- • Planoly is a visual social media planner for Instagram and Pinterest
- • It schedules posts, manages content calendars, and tracks analytics
| At a Glance |  Socialbakers |  Planoly |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Market Intelligence | Social Media Management |
Rating | —/100 | 80/100 |
| Feature | Socialbakers | Planoly |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | — | 80 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Market IntelligenceSocial Media Management | Social Media ManagementContent Scheduling |
How Socialbakers and Planoly Compare
Socialbakers
Unify social marketing, management, and customer experience to drive engagement and growth.
Paid
Planoly
Visual planner for social media
Free tier available · 80/100 score
Socialbakers is a market intelligence tool. Planoly is in social media management.
Who Should Use What?
On a budget?
Planoly has a free tier. Socialbakers is paid only.
Go with: Planoly
Want the highest-rated option?
Planoly scores 80/100. Socialbakers is unrated.
Go with: Planoly
Value user reviews?
Neither has user reviews yet.
Go with: Planoly
3 Questions to Help You Decide
What's your budget?
Socialbakers is paid. Planoly is freemium. Planoly lets you start free.
What's your use case?
Socialbakers is a market intelligence tool. Planoly is in social media management. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Planoly
- Higher score: 80/100 vs unrated
- Free tier available
- Our pick for this comparison
Socialbakers
- Better fit for market intelligence
The Bottom Line
Planoly (80/100) is our pick.
Frequently Asked Questions
Is Socialbakers or Planoly better?
Planoly scores 80/100 in our evaluation. Socialbakers is paid and Planoly is freemium.
What are Socialbakers and Planoly used for?
Socialbakers: Unify social marketing, management, and customer experience to drive engagement and growth.. Planoly: Visual planner for social media.
What does Socialbakers cost vs Planoly?
Socialbakers is a paid tool. Planoly is freemium (free tier + paid plans). Visit their websites for detailed pricing.