Sparkpost vs Constant Contact: Which Should You Choose in 2026?
Choosing between Sparkpost and Constant Contact comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Sparkpost
Email delivery and analytics
Best for you if:
- • You want the higher-rated option (8.2/10 vs 7.7/10)
- • You need email deliverability features specifically
- • SparkPost is an email delivery platform for transactional and marketing email
- • It provides high deliverability with real-time analytics
Constant Contact
Established email marketing for small businesses
Best for you if:
- • You need email marketing features specifically
- • Affordable email marketing for small businesses
- • Drag-and-drop email builder with templates
| At a Glance | ||
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Email Deliverability | Email Marketing |
Rating | 82/100 | 77/100 |
| Feature | Sparkpost | Constant Contact |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 82 | 77 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Email DeliverabilityTransactional Email | Email MarketingMarketing Automation |
Understanding the Differences
Both Sparkpost and Constant Contact solve similar problems, but they approach them differently.Sparkpost positions itself as "email delivery and analytics" while Constant Contactfocuses on "established email marketing for small businesses". These differences matter depending on what you're trying to accomplish.
When to Choose Sparkpost
Sparkpost makes sense if you're looking for a budget-friendly option with a free tier solution. With a score of 82/100, it's our top pick in this comparison.
When to Choose Constant Contact
Constant Contact is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Sparkpost lets you get started without pulling out your credit card.
We'd pick: Sparkpost
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Sparkpost handles scale better in our testing.
We'd pick: Sparkpost
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Both have enterprise tiers—compare their security features.
We'd pick: Sparkpost
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Sparkpost, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Sparkpost higher (82/100). But the community has upvoted Constant Contact more (0 votes). Pick your source of truth.
Key Takeaways
What Sparkpost Does Better
- Higher overall score (82/100)
- Our recommendation for most use cases
Consider Constant Contact If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Sparkpost (82/100). But the honest answer is that "better" depends on your situation. Sparkpost scores higher in our analysis, but Constant Contact might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Sparkpost or Constant Contact better?
Based on our analysis, Sparkpost scores higher with 82/100. Sparkpost isfreemium while Constant Contact is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Sparkpost to Constant Contact easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Sparkpost and Constant Contact offer free trials?
Most software in this category offers free trials or free tiers. Sparkpost is freemium with a free tier.Constant Contact is freemium with a free tier. Visit their websites for current trial offers.