Sumo vs Heatmap: Which Should You Choose in 2026?
Choosing between Sumo and Heatmap comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Sumo
Free website traffic tools
Best for you if:
- • You need landing pages features specifically
- • You need free website traffic tools
- • You want to start free and upgrade later
Heatmap
The #1 website heatmap and behavior analytics tool built for eCommerce to drive revenue.
Best for you if:
- • You need heatmaps features specifically
- • Revenue-focused web analytics for eCommerce, tracking revenue per session, page, and traffic source.
- • Provides interactive revenue-based heatmaps, screen recordings, and AI-powered optimization recommendations.
| At a Glance |  Heatmap | |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Landing Pages | Heatmaps |
Rating | —/100 | —/100 |
| Feature | Sumo | Heatmap |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | — | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 26 | 0 |
| Categories | Landing PagesLead Generation | HeatmapsWeb Analytics |
Understanding the Differences
Both Sumo and Heatmap solve similar problems, but they approach them differently.Sumo positions itself as "free website traffic tools" while Heatmapfocuses on "the #1 website heatmap and behavior analytics tool built for ecommerce to drive revenue.". These differences matter depending on what you're trying to accomplish.
When to Choose Sumo
Sumo makes sense if you're looking for a budget-friendly option with a free tier solution.
When to Choose Heatmap
Heatmap is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Sumo lets you get started without pulling out your credit card.
We'd pick: Sumo
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Heatmap is built for teams that are leveling up.
We'd pick: Heatmap
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Both have enterprise tiers—compare their security features.
We'd pick: Sumo
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Sumo, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Sumo higher (/100). But the community has upvoted Sumo more (26 votes). Pick your source of truth.
Key Takeaways
What Sumo Does Better
- More community upvotes
- Our recommendation for most use cases
Consider Heatmap If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Sumo. But the honest answer is that "better" depends on your situation. Sumo scores higher in our analysis, but Heatmap might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Sumo or Heatmap better?
Based on our analysis, Sumo scores higher with high/100. Sumo isfreemium while Heatmap is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Sumo to Heatmap easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Sumo and Heatmap offer free trials?
Most software in this category offers free trials or free tiers. Sumo is freemium with a free tier.Heatmap is freemium with a free tier. Visit their websites for current trial offers.