Swell vs Commercetools: Which Should You Choose in 2026?
Choosing between Swell and Commercetools comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Swell
Headless e-commerce for developers
Best for you if:
- • You want the higher-rated option (8.0/10 vs 0.0/10)
- • You want to try before committing
- • You need headless commerce features specifically
- • Swell is a headless e-commerce platform for custom storefronts
- • It provides flexible APIs for building unique shopping experiences
Commercetools
The leading AI-first commerce platform for enterprises to unify every touchpoint and drive revenue.
Best for you if:
- • You need e-commerce platforms features specifically
- • AI-first commerce platform for enterprises supporting B2C, B2B, and B2X models.
- • Unifies commerce touchpoints and drives revenue with robust features for catalog, search, and promotions.
| At a Glance |  Commercetools | |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Headless Commerce | E-commerce Platforms |
Rating | 80/100 | —/100 |
| Feature | Swell | Commercetools |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 80 | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Headless CommerceAPI Tools | E-commerce PlatformsHeadless Commerce |
Understanding the Differences
Both Swell and Commercetools solve similar problems, but they approach them differently.Swell positions itself as "headless e-commerce for developers" while Commercetoolsfocuses on "the leading ai-first commerce platform for enterprises to unify every touchpoint and drive revenue.". These differences matter depending on what you're trying to accomplish.
When to Choose Swell
Swell makes sense if you're looking for a budget-friendly option with a free tier solution. With a score of 80/100, it's our top pick in this comparison.
When to Choose Commercetools
Commercetools is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Swell lets you get started without pulling out your credit card.
We'd pick: Swell
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Swell handles scale better in our testing.
We'd pick: Swell
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Commercetools takes enterprise seriously.
We'd pick: Commercetools
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Swell, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Swell higher (80/100). But the community has upvoted Commercetools more (0 votes). Pick your source of truth.
Key Takeaways
What Swell Does Better
- Higher overall score (80/100)
- Our recommendation for most use cases
Consider Commercetools If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Swell (80/100). But the honest answer is that "better" depends on your situation. Swell scores higher in our analysis, but Commercetools might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Swell or Commercetools better?
Based on our analysis, Swell scores higher with 80/100. Swell isfreemium while Commercetools is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Swell to Commercetools easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Swell and Commercetools offer free trials?
Most software in this category offers free trials or free tiers. Swell is freemium with a free tier.Commercetools is paid with potential trial. Visit their websites for current trial offers.