Twilio vs Magic: Which Should You Choose in 2026?
Choosing between Twilio and Magic comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Twilio
Communication APIs
Best for you if:
- • You want the higher-rated option (8.7/10 vs 8.0/10)
- • You need email marketing features specifically
- • Cloud communications APIs
- • SMS, voice, video, WhatsApp
Magic
Passwordless authentication SDK
Best for you if:
- • You want to try before committing
- • You need api tools features specifically
- • Magic is a passwordless authentication SDK for web and mobile apps
- • It provides email-based login and wallet creation for Web3 applications
| At a Glance |  Twilio |  Magic |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Email Marketing | API Tools |
Rating | 87/100 | 80/100 |
| Feature | Twilio | Magic |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 87 | 80 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Email MarketingAPI Tools | API ToolsIdentity & Access |
How Twilio and Magic Compare
Twilio
Communication APIs
Paid · 87/100 score
Magic
Passwordless authentication SDK
Free tier available · 80/100 score
Twilio is a email marketing tool. Magic is in api tools.
Who Should Use What?
On a budget?
Magic has a free tier. Twilio is paid only.
Go with: Magic
Want the highest-rated option?
Twilio: 87/100. Magic: 80/100.
Go with: Twilio
Value user reviews?
Neither has user reviews yet.
Go with: Twilio
3 Questions to Help You Decide
What's your budget?
Twilio is paid. Magic is freemium. Magic lets you start free.
What's your use case?
Twilio is a email marketing tool. Magic is in api tools. Pick the category that matches your needs.
How important are ratings?
Twilio scores higher: 87/100 vs 80/100.
Key Takeaways
Twilio
- Higher score: 87/100 vs 80
- Our pick for this comparison
Magic
- Has a free tier
- Better fit for api tools
The Bottom Line
Twilio (87/100) is our pick. Magic has a free tier if you want to test without paying.
Frequently Asked Questions
Is Twilio or Magic better?
Twilio scores 87/100 in our evaluation. Twilio is paid and Magic is freemium.
What are Twilio and Magic used for?
Twilio: Communication APIs. Magic: Passwordless authentication SDK.
What does Twilio cost vs Magic?
Twilio is a paid tool. Magic is freemium (free tier + paid plans). Visit their websites for detailed pricing.