Umami vs Fathom Analytics: Which Should You Choose in 2026?
Choosing between Umami and Fathom Analytics comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Umami
Open source web analytics
Best for you if:
- • You want to try before committing
- • Umami is a simple, privacy-focused web analytics alternative
- • It provides essential metrics without cookies or personal data
Fathom Analytics
Simple website analytics
Best for you if:
- • Fathom Analytics is a privacy-first web analytics tool that respects visitor privacy
- • It provides essential metrics without tracking individuals or using cookies
| At a Glance |  Umami |  Fathom Analytics |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Web Analytics | Web Analytics |
Rating | 84/100 | 84/100 |
| Feature | Umami | Fathom Analytics |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 84 | 84 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Web AnalyticsPrivacy Management | Web AnalyticsPrivacy Management |
Understanding the Differences
Both Umami and Fathom Analytics solve similar problems, but they approach them differently.Umami positions itself as "open source web analytics" while Fathom Analyticsfocuses on "simple website analytics". These differences matter depending on what you're trying to accomplish.
When to Choose Umami
Umami makes sense if you're looking for a budget-friendly option with a free tier solution.
When to Choose Fathom Analytics
Fathom Analytics is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Umami lets you get started without pulling out your credit card.
We'd pick: Umami
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Fathom Analytics is built for teams that are leveling up.
We'd pick: Fathom Analytics
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Fathom Analytics takes enterprise seriously.
We'd pick: Fathom Analytics
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Umami, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Umami higher (84/100). But the community has upvoted Fathom Analytics more (0 votes). Pick your source of truth.
Key Takeaways
What Umami Does Better
- Our recommendation for most use cases
Consider Fathom Analytics If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Umami (84/100). But the honest answer is that "better" depends on your situation. Umami scores higher in our analysis, but Fathom Analytics might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Umami or Fathom Analytics better?
Based on our analysis, Umami scores higher with 84/100. Umami isfreemium while Fathom Analytics is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Umami to Fathom Analytics easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Umami and Fathom Analytics offer free trials?
Most software in this category offers free trials or free tiers. Umami is freemium with a free tier.Fathom Analytics is paid with potential trial. Visit their websites for current trial offers.