Warmly vs Apollo.io: Which Should You Choose in 2026?
Choosing between Warmly and Apollo.io comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Warmly
Identify high-intent website visitors and engage them with personalized offers and live video chat.
Best for you if:
- • Identifies individual visitor intent on websites.
- • Deploys dynamic, personalized pop-ups based on visitor behavior.
Apollo.io
Sales intelligence platform
Best for you if:
- • You want the higher-rated option (8.6/10 vs 0.0/10)
- • You want to try before committing
- • Apollo.io is a sales intelligence platform for finding and engaging B2B prospects
- • It provides contact data, email sequences, and CRM integration for outbound sales
| At a Glance |  Warmly |  Apollo.io |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Lead Generation | Lead Generation |
Rating | —/100 | 86/100 |
| Feature | Warmly | Apollo.io |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | — | 86 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Lead GenerationLive Chat | Lead GenerationSales Engagement |
How Warmly and Apollo.io Compare
Warmly
Identify high-intent website visitors and engage them with personalized offers and live video chat.
Paid
Apollo.io
Sales intelligence platform
Free tier available · 86/100 score
Who Should Use What?
On a budget?
Apollo.io has a free tier. Warmly is paid only.
Go with: Apollo.io
Want the highest-rated option?
Apollo.io scores 86/100. Warmly is unrated.
Go with: Apollo.io
Value user reviews?
Neither has user reviews yet.
Go with: Apollo.io
3 Questions to Help You Decide
What's your budget?
Warmly is paid. Apollo.io is freemium. Apollo.io lets you start free.
What's your use case?
Both are lead generation tools. Compare their specific features to decide.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Apollo.io
- Higher score: 86/100 vs unrated
- Free tier available
- Our pick for this comparison
Warmly
The Bottom Line
Apollo.io (86/100) is our pick.
Frequently Asked Questions
Is Warmly or Apollo.io better?
Apollo.io scores 86/100 in our evaluation. Warmly is paid and Apollo.io is freemium.
What are Warmly and Apollo.io used for?
Warmly: Identify high-intent website visitors and engage them with personalized offers and live video chat.. Apollo.io: Sales intelligence platform.
What does Warmly cost vs Apollo.io?
Warmly is a paid tool. Apollo.io is freemium (free tier + paid plans). Visit their websites for detailed pricing.