Wild Apricot vs Splash: Which Should You Choose in 2026?
Choosing between Wild Apricot and Splash comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Wild Apricot
Membership management software
Best for you if:
- • You want to try before committing
- • You need crm features specifically
- • You need membership management software
- • You want to start free and upgrade later
Splash
Event marketing platform
Best for you if:
- • You need email marketing features specifically
- • Event marketing platform
- • Design branded event experiences
| At a Glance |  Splash | |
|---|---|---|
Price | Free + Paid | Paid |
Best For | CRM | Email Marketing |
Rating | —/100 | —/100 |
| Feature | Wild Apricot | Splash |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | — | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 20 | 0 |
| Categories | CRMMembership Sites | Email MarketingLanding Pages |
Understanding the Differences
Both Wild Apricot and Splash solve similar problems, but they approach them differently.Wild Apricot positions itself as "membership management software" while Splashfocuses on "event marketing platform". These differences matter depending on what you're trying to accomplish.
When to Choose Wild Apricot
Wild Apricot makes sense if you're looking for a budget-friendly option with a free tier solution.
When to Choose Splash
Splash is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Wild Apricot lets you get started without pulling out your credit card.
We'd pick: Wild Apricot
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Splash is built for teams that are leveling up.
We'd pick: Splash
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Splash takes enterprise seriously.
We'd pick: Splash
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Wild Apricot, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Wild Apricot higher (/100). But the community has upvoted Wild Apricot more (20 votes). Pick your source of truth.
Key Takeaways
What Wild Apricot Does Better
- More community upvotes
- Our recommendation for most use cases
Consider Splash If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Wild Apricot. But the honest answer is that "better" depends on your situation. Wild Apricot scores higher in our analysis, but Splash might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Wild Apricot or Splash better?
Based on our analysis, Wild Apricot scores higher with high/100. Wild Apricot isfreemium while Splash is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Wild Apricot to Splash easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Wild Apricot and Splash offer free trials?
Most software in this category offers free trials or free tiers. Wild Apricot is freemium with a free tier.Splash is paid with potential trial. Visit their websites for current trial offers.