Woodwing Assets vs Brandfolder: Which Should You Choose in 2026?
Choosing between Woodwing Assets and Brandfolder comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Woodwing Assets
Woodwing Assets
Best for you if:
- • You want to try before committing
- • You need digital asset management features specifically
- • You need woodwing assets
- • You want to start free and upgrade later
Brandfolder
Digital asset management
Best for you if:
- • You want the higher-rated option (9.5/10 vs 0.0/10)
- • You need marketing automation features specifically
- • Enterprise digital asset management platform by Smartsheet for organizing creative assets across 8K video, 3D, and images
- • AI-powered flat search and auto-tagging scans entire library including text in documents and objects in images
| At a Glance |  Brandfolder | |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Digital Asset Management | Marketing Automation |
Rating | —/100 | 95/100 |
| Feature | Woodwing Assets | Brandfolder |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | — | 95 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Digital Asset Management | Marketing AutomationDigital Asset Management |
How Woodwing Assets and Brandfolder Compare
Woodwing Assets
Woodwing Assets
Free tier available
Brandfolder
Digital asset management
Paid · 95/100 score
Woodwing Assets is a digital asset management tool. Brandfolder is in marketing automation.
Who Should Use What?
On a budget?
Woodwing Assets has a free tier. Brandfolder is paid only.
Go with: Woodwing Assets
Want the highest-rated option?
Brandfolder scores 95/100. Woodwing Assets is unrated.
Go with: Brandfolder
Value user reviews?
Neither has user reviews yet.
Go with: Brandfolder
3 Questions to Help You Decide
What's your budget?
Woodwing Assets is freemium. Brandfolder is paid. Woodwing Assets lets you start free.
What's your use case?
Woodwing Assets is a digital asset management tool. Brandfolder is in marketing automation. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Brandfolder
- Higher score: 95/100 vs unrated
- Our pick for this comparison
Woodwing Assets
- Has a free tier
- Better fit for digital asset management
The Bottom Line
Brandfolder (95/100) is our pick. Woodwing Assets has a free tier if you want to test without paying.
Frequently Asked Questions
Is Woodwing Assets or Brandfolder better?
Brandfolder scores 95/100 in our evaluation. Woodwing Assets is freemium and Brandfolder is paid.
What are Woodwing Assets and Brandfolder used for?
Woodwing Assets: Woodwing Assets. Brandfolder: Digital asset management.
What does Woodwing Assets cost vs Brandfolder?
Woodwing Assets is freemium (free tier + paid plans). Brandfolder is a paid tool. Visit their websites for detailed pricing.