Yotpo vs Friendbuy: Which Should You Choose in 2026?
Choosing between Yotpo and Friendbuy comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Yotpo
Ecommerce marketing platform for loyalty, reviews, and customer advocacy to drive revenue growth.
Best for you if:
- • You want the higher-rated option (8.7/10 vs 0.0/10)
- • You need reviews & ugc features specifically
- • Drives revenue through loyalty programs and customer reviews.
- • Collects, displays, and leverages AI-driven reviews and user-generated content.
Friendbuy
Referral program platform
Best for you if:
- • You need referral marketing features specifically
- • You need referral program platform
- • You need professional-grade features
| At a Glance | ||
|---|---|---|
Price | Paid | Paid |
Best For | Reviews & UGC | Referral Marketing |
Rating | 87/100 | —/100 |
| Feature | Yotpo | Friendbuy |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 87 | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 122 |
| Categories | Reviews & UGCLoyalty Programs | Referral MarketingLoyalty Programs |
Understanding the Differences
Both Yotpo and Friendbuy solve similar problems, but they approach them differently.Yotpo positions itself as "ecommerce marketing platform for loyalty, reviews, and customer advocacy to drive revenue growth." while Friendbuyfocuses on "referral program platform". These differences matter depending on what you're trying to accomplish.
When to Choose Yotpo
Yotpo makes sense if you're looking for a comprehensive paid solution. With a score of 87/100, it's our top pick in this comparison.
When to Choose Friendbuy
Friendbuy is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
Neither is free, but both have their value. Test them both and see which clicks.
We'd pick: Friendbuy
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Yotpo handles scale better in our testing.
We'd pick: Yotpo
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Yotpo is built for organizations like yours.
We'd pick: Yotpo
Still not sure? Answer these 3 questions
How much can you spend?
Both are paid tools. If money isn't the issue, go with Yotpo—it scored higher.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Yotpo higher (87/100). But the community has upvoted Friendbuy more (122 votes). Pick your source of truth.
Key Takeaways
What Yotpo Does Better
- Higher overall score (87/100)
- Our recommendation for most use cases
Consider Friendbuy If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Yotpo (87/100). But the honest answer is that "better" depends on your situation. Yotpo scores higher in our analysis, but Friendbuy might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Yotpo or Friendbuy better?
Based on our analysis, Yotpo scores higher with 87/100. Yotpo ispaid while Friendbuy is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Yotpo to Friendbuy easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Yotpo and Friendbuy offer free trials?
Most software in this category offers free trials or free tiers. Yotpo is paid with potential trial.Friendbuy is paid with potential trial. Visit their websites for current trial offers.