Chartboost
UnclaimedMaximize your in-app ad revenue with programmatic advertising and AI-powered monetization.
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TL;DR - Chartboost
- Maximizes in-app ad revenue for app developers.
- Utilizes in-app bidding and AI-powered programmatic advertising.
- Connects publishers with over 110 demand sources through a single SDK.
Pricing: Paid only
Best for: Enterprises & pros
Pros & Cons
Pros
- Drives higher CPMs and fill rates for publishers
- Increases competition and value for ad inventory through real-time bidding
- Provides diversified budget from both brand and performance advertisers
- Offers full control and transparency over the user experience and ad performance
- Proven track record with large partners like Zynga
Cons
- Specific pricing structure is not publicly detailed
- Requires SDK integration which may involve development effort
- Focuses primarily on mobile in-app advertising, not broader digital advertising
Key Features
In-app bidding support across major mediation partnersAccess to over 110 premier demand sourcesSupport for diverse ad formats (video, rewarded, interstitial, banner)Transparent reporting with key metrics (ad requests, impressions, eCPM, fill rate, auction data)Direct SDK integrations with over 3,000 leading appsLoopMe’s Intelligent Marketplace AI integration
Pricing
Paid
Chartboost offers paid plans. Visit their website for current pricing details.
About Chartboost
By Toolradar Team·
Chartboost by LoopMe is a leading in-app monetization and programmatic advertising platform designed for app developers. It empowers developers to monetize their highly engaged audiences by connecting them directly with marketers through immersive ad experiences. The platform focuses on maximizing ad revenue for publishers by providing access to industry-leading demand, which drives higher CPMs and fill rates.
Chartboost supports in-app bidding across most major mediation partners, allowing it to bid in real-time alongside other demand sources to increase competition and inventory value. It offers access to over 110 premier demand sources, providing diversified budgets from both brand and performance-based advertisers through a single SDK. The platform supports various ad formats, including video, rewarded, interstitial, and banner ads, ensuring audience engagement. It also provides transparent reporting with key metrics like ad requests, impressions, eCPM, fill rate, and auction data, giving publishers full control and unbiased transparency over their user experience, ultimately increasing ARPDAU.
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Chartboost FAQ
How does Chartboost's in-app bidding mechanism enhance ad revenue compared to traditional waterfall methods?
Chartboost's in-app bidding allows demand sources to bid in real-time for each impression, fostering greater competition among advertisers. This real-time auction process ensures that publishers consistently receive the highest possible price for their ad inventory, leading to increased CPMs and fill rates, which is a significant improvement over the sequential nature of waterfall bidding.
What specific types of demand sources can app developers access through the Chartboost SDK?
App developers can tap into over 110 premier demand sources through a single Chartboost SDK. These sources include a diversified mix of both brand-based advertisers, focused on awareness and perception, and performance-based advertisers, aiming for specific user actions like installs or purchases, ensuring a broad range of ad campaigns.
How does LoopMe’s Intelligent Marketplace AI contribute to the effectiveness of Chartboost's monetization platform?
LoopMe’s Intelligent Marketplace AI powers Chartboost by optimizing the programmatic advertising process. This AI-driven approach enhances the matching of ad inventory with the most relevant and high-value advertisers, further driving up bid prices and improving the overall efficiency and effectiveness of ad delivery for publishers.
What level of transparency does Chartboost offer regarding ad performance metrics for publishers?
Chartboost provides comprehensive and transparent reporting, giving publishers access to key metrics essential for understanding and optimizing their ad revenue. This includes detailed data on ad requests, impressions, effective CPM (eCPM), fill rate, and granular auction data, allowing for informed decision-making and full control over monetization strategies.
Can Chartboost integrate with existing mediation partners that an app developer might already be using?
Yes, Chartboost is designed to support in-app bidding across most major mediation partners. This allows Chartboost to participate in real-time bidding alongside other demand sources already integrated into a developer's mediation stack, increasing overall competition and value for the ad inventory without requiring a complete overhaul of existing setups.
Source: chartboost.com