Emma

Name: Emma
Brand: Emma
Price: 99 USD
Rating: 4.1 (5 reviews)

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Email marketing with seamless integrations, powerful brand controls, and AI-powered content creation.

From $99/mo

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4.1(5 across the web)

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Reviews onG2SourceForge

5 reviews tracked·1 press mention

The Bottom Line

Updated May 26, 2026

Price: From $99/mo. Compare plans

Key facts

Integrates seamlessly with existing tech stacks for consistent email marketing.
Offers AI-powered content creation and multi-channel SMS messaging.
Provides robust brand controls, user permissions, and detailed analytics for various industries.

Pros

Seamless integration with existing tech stacks
AI-powered content creation for on-brand messaging
Robust brand controls and user permissions
Multi-channel communication with SMS
Tailored solutions for various industries

Cons

No free tier available
Pricing can be high for smaller businesses or those with fewer contacts
Specific details on advanced automation capabilities are not fully outlined on the provided pages

What is Emma?

Emma is an email marketing platform designed to integrate naturally with existing tech stacks, offering robust brand controls, flexible user permissions, and reliable integrations. It helps organizations maintain consistent, compliant, and effective email communications across their ecosystem. The platform provides powerful capabilities such as an intuitive email editor, marketing automation, segmentation, and detailed analytics. It also features an AI Assistant to help teams draft on-brand email content quickly and confidently, guided by brand standards. Emma supports multi-channel engagement through SMS messaging, allowing users to reach customers with timely and relevant communications. Emma caters to a diverse range of industries including franchises, universities, restaurants, nonprofits, fitness brands, agencies, retailers, government, entertainment, and banking. It offers various integration paths, including self-service setups, professional services, premium integrations, ecosystem partnerships, and an open API, to meet specific business needs.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcemyemma.com ↗

Ratings Across the Web

4.1(5 reviews)

Emma holds an aggregate rating of 4.1 out of 5 from 5 reviews across G2 and SourceForge, last checked March 19, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

Drag and drop email editor
Built-in integrations
Email and phone support
Landing pages
Unlimited automation
SMS messaging
Tiered account structure
Custom user permissions

Pricing Plans

Pricing checked Sep 21, 2026

Emma plans and prices, checked September 2026
Plan	Price	Details
Emma Lite	$99 / month	Drag and drop editor Built-in integrations Email and phone support +29 moreShow less 10,000 contacts with annual contract 2 subaccounts 5 users 2 role types Unlimited email sending Email scheduling Smart send Marketing calendar Signup forms Save Email Rows AI Assistant Email template gallery Code your own emails Asset library 1 journey Multiple starting points Audience Segmentation Smart segment Dynamic content Subscription management Real-time reporting Comparative reporting Pre-send email testing A/B subject line split testing In-app support Email support Phone support Help center Training videos
Emma Essentials	$159 / month	Everything in Lite Landing pages Unlimited automation +25 moreShow less SMS* 5+ subaccounts 10 users 5 role types Custom user permissions Approvals dashboard Internal sending subaccounts Activity dashboard Subaccount categories Private branding SMS Brand Manager Style Guide Limited Template & campaign sharing Subject and Preheader Locking Asset sharing Template folder sharing Unlimited automation Branching points Custom event-driven automations Contact view across subaccounts Emma Central Subscription Center Audience sharing Trends reporting A/B content split testing API access
Emma for Teams	$249 / month	Everything in Essentials Tiered account structure Custom user permissions +7 moreShow less Brand Manager Trend reporting Share branded assets between subaccounts SMS 10+ subaccounts 25 users 6 role types
Emma Corporate	Contact us	Everything in Teams 10+ subaccounts Unlimited users +7 moreShow less Priority phone support Share audiences between subaccounts SMS 6 role types Priority support Deliverability support Single sign-on

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Is Emma worth the price?

Fair value

Emma's pricing is on the expensive side compared to the market, especially for smaller businesses.

The "Emma Lite" tier at $99/month for 10,000 contacts (with annual contract) is high, and the jump to "Essentials" at $159/month for features like landing pages and unlimited automation is substantial. This pricing structure seems best suited for larger organizations or agencies with significant email marketing needs and budget.

Hidden Costs & Gotchas

SMS is an add-on, not included in base price.

Reviews

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4.1/5

Across 5 verified user reviews on SourceForge, G2

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Emma FAQ

How does Emma help maintain brand consistency in email communications?

Emma provides robust brand controls and flexible user permissions, ensuring that all email content aligns with established brand standards. It also features an AI Assistant that helps teams draft on-brand email content quickly and confidently, guided by these standards.

Which teams benefit most from using Emma?

Emma is well-suited for organizations across diverse industries, including franchises, universities, restaurants, nonprofits, and retailers, that need to maintain consistent and compliant email communications. Its robust brand controls and user permissions are particularly valuable for larger teams or those with multiple stakeholders.

How does Emma compare to Mailchimp regarding integrations?

Emma emphasizes seamless integration with existing tech stacks, offering various paths including self-service setups, professional services, premium integrations, ecosystem partnerships, and an open API. This focus allows it to integrate naturally with an organization's current software environment.

What kind of content creation assistance does Emma provide?

Emma includes an AI Assistant designed to help teams draft on-brand email content efficiently. This feature guides users in creating messages that adhere to brand standards, ensuring consistency and quality across communications.

Does Emma include a free tier for new users?

No, Emma does not offer a permanently free tier. It is a paid product, and pricing may be a consideration for smaller businesses or those with fewer contacts.

Can Emma be used for multi-channel engagement beyond email?

Yes, Emma supports multi-channel engagement by including SMS messaging capabilities. This allows users to reach customers with timely and relevant communications through an additional channel.

What are the primary limitations of Emma?

Emma does not offer a free tier, and its pricing may be considered high for smaller businesses or those with fewer contacts. Additionally, specific details regarding its advanced automation capabilities are not fully outlined.

Source: myemma.com

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