Emma
UnclaimedEmail marketing with seamless integrations, powerful brand controls, and AI-powered content creation.
Visit WebsiteWhat is Emma?
Emma is a email marketing tool. Emma is an email marketing platform designed to integrate naturally with existing tech stacks, offering robust brand controls, flexible user permissions, and reliable integrations. It helps organizations maintain consistent, compliant, and effective email communications across their ecosystem. Key capabilities: Drag and drop email editor, Built-in integrations, Email and phone support, Landing pages, Unlimited automation. Emma is paid-only, with most plans including a trial period. Buyers most often compare Emma against Mailjet, Reply.io.
TL;DR - Emma
- Integrates seamlessly with existing tech stacks for consistent email marketing.
- Offers AI-powered content creation and multi-channel SMS messaging.
- Provides robust brand controls, user permissions, and detailed analytics for various industries.
Pricing: Paid only
Best for: Enterprises & pros
4.2/5 across review platforms
Pros & Cons
Pros
- Seamless integration with existing tech stacks
- AI-powered content creation for on-brand messaging
- Robust brand controls and user permissions
- Multi-channel communication with SMS
- Tailored solutions for various industries
Cons
- No free tier available
- Pricing can be high for smaller businesses or those with fewer contacts
- Specific details on advanced automation capabilities are not fully outlined on the provided pages
Ratings Across the Web
4.2(161 reviews)
Ratings aggregated from independent review platforms. Learn more
Key Features
Drag and drop email editorBuilt-in integrationsEmail and phone supportLanding pagesUnlimited automationSMS messagingTiered account structureCustom user permissions
Pricing Plans
Emma Lite
$99/month
- Drag and drop editor
- Built-in integrations
- Email and phone support
- 10,000 contacts with annual contract
- 2 subaccounts
- 5 users
- 2 role types
- Unlimited email sending
- Email scheduling
- Smart send
- Marketing calendar
- Signup forms
- Save Email Rows
- AI Assistant
- Email template gallery
- Code your own emails
- Asset library
- 1 journey
- Multiple starting points
- Audience Segmentation
- Smart segment
- Dynamic content
- Subscription management
- Real-time reporting
- Comparative reporting
- Pre-send email testing
- A/B subject line split testing
- In-app support
- Email support
- Phone support
- Help center
- Training videos
Emma Essentials
$159/month
- Everything in Lite
- Landing pages
- Unlimited automation
- SMS*
- 5+ subaccounts
- 10 users
- 5 role types
- Custom user permissions
- Approvals dashboard
- Internal sending subaccounts
- Activity dashboard
- Subaccount categories
- Private branding
- SMS
- Brand Manager Style Guide
- Limited Template & campaign sharing
- Subject and Preheader Locking
- Asset sharing
- Template folder sharing
- Unlimited automation
- Branching points
- Custom event-driven automations
- Contact view across subaccounts
- Emma Central Subscription Center
- Audience sharing
- Trends reporting
- A/B content split testing
- API access
Emma for Teams
$249/month
- Everything in Essentials
- Tiered account structure
- Custom user permissions
- Brand Manager
- Trend reporting
- Share branded assets between subaccounts
- SMS
- 10+ subaccounts
- 25 users
- 6 role types
Emma Corporate
Contact us
- Everything in Teams
- 10+ subaccounts
- Unlimited users
- Priority phone support
- Share audiences between subaccounts
- SMS
- 6 role types
- Priority support
- Deliverability support
- Single sign-on
About Emma
By Toolradar Team·
Emma is an email marketing platform designed to integrate naturally with existing tech stacks, offering robust brand controls, flexible user permissions, and reliable integrations. It helps organizations maintain consistent, compliant, and effective email communications across their ecosystem.
The platform provides powerful capabilities such as an intuitive email editor, marketing automation, segmentation, and detailed analytics. It also features an AI Assistant to help teams draft on-brand email content quickly and confidently, guided by brand standards. Emma supports multi-channel engagement through SMS messaging, allowing users to reach customers with timely and relevant communications.
Emma caters to a diverse range of industries including franchises, universities, restaurants, nonprofits, fitness brands, agencies, retailers, government, entertainment, and banking. It offers various integration paths, including self-service setups, professional services, premium integrations, ecosystem partnerships, and an open API, to meet specific business needs.
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Emma FAQ
What is Emma?
Emma is an email marketing platform that helps businesses manage and automate their email campaigns, integrate with their existing tech stack, and maintain brand consistency. It also offers an AI Assistant for content creation and SMS messaging for multi-channel communication.
How much does Emma cost?
Emma offers several paid plans: Emma Lite starts at $99/month, Emma Essentials at $159/month, and Emma for Teams at $249/month, all based on 10,000 contacts with an annual contract. For more than 10,000 contacts or corporate needs, custom pricing is available upon contact.
Is Emma free?
No, Emma does not offer a free plan. It provides paid subscription tiers, and you can request a demo to explore the platform.
Who is Emma for?
Emma is designed for a wide range of organizations, including franchises, universities, restaurants, nonprofits, fitness brands, agencies, retailers, government entities, entertainment companies, and banking institutions, as well as any business looking for robust email marketing with strong integration and brand control capabilities.
Source: myemma.com