Emma
UnclaimedEmail marketing with seamless integrations, powerful brand controls, and AI-powered content creation.
Visit WebsiteReviews onG2CapterraSourceForge
161 reviews tracked·1 press mentionThe Bottom Line
Entry price
Paid plans only
Biggest pro
Seamless integration with existing tech stacks
Biggest con
No free tier available
TL;DR - Emma
- Integrates seamlessly with existing tech stacks for consistent email marketing.
- Offers AI-powered content creation and multi-channel SMS messaging.
- Provides robust brand controls, user permissions, and detailed analytics for various industries.
Pricing: Paid only
Best for: Enterprises & pros
4.2/5 across review platforms
What is Emma?
Emma is an email marketing platform designed to integrate naturally with existing tech stacks, offering robust brand controls, flexible user permissions, and reliable integrations. It helps organizations maintain consistent, compliant, and effective email communications across their ecosystem.
The platform provides powerful capabilities such as an intuitive email editor, marketing automation, segmentation, and detailed analytics. It also features an AI Assistant to help teams draft on-brand email content quickly and confidently, guided by brand standards. Emma supports multi-channel engagement through SMS messaging, allowing users to reach customers with timely and relevant communications.
Emma caters to a diverse range of industries including franchises, universities, restaurants, nonprofits, fitness brands, agencies, retailers, government, entertainment, and banking. It offers various integration paths, including self-service setups, professional services, premium integrations, ecosystem partnerships, and an open API, to meet specific business needs.
Available on: Web
Pros & Cons
Pros
- Seamless integration with existing tech stacks
- AI-powered content creation for on-brand messaging
- Robust brand controls and user permissions
- Multi-channel communication with SMS
- Tailored solutions for various industries
Cons
- No free tier available
- Pricing can be high for smaller businesses or those with fewer contacts
- Specific details on advanced automation capabilities are not fully outlined on the provided pages
Ratings Across the Web
4.2(161 reviews)
Ratings aggregated from independent review platforms. Learn more
Key Features
Drag and drop email editorBuilt-in integrationsEmail and phone supportLanding pagesUnlimited automationSMS messagingTiered account structureCustom user permissions
Pricing Plans
Pricing checked Jun 13, 2026
Emma Lite
$99 / month
- Drag and drop editor
- Built-in integrations
- Email and phone support
- 10,000 contacts with annual contract
- 2 subaccounts
- 5 users
- 2 role types
- Unlimited email sending
Emma Essentials
$159 / month
- Everything in Lite
- Landing pages
- Unlimited automation
- SMS*
- 5+ subaccounts
- 10 users
- 5 role types
- Custom user permissions
Emma for Teams
$249 / month
- Everything in Essentials
- Tiered account structure
- Custom user permissions
- Brand Manager
- Trend reporting
- Share branded assets between subaccounts
- SMS
- 10+ subaccounts
Emma Corporate
Contact us
- Everything in Teams
- 10+ subaccounts
- Unlimited users
- Priority phone support
- Share audiences between subaccounts
- SMS
- 6 role types
- Priority support
Reviews
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4.2/5
Across 161 verified user reviews on Capterra, SourceForge, G2
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Emma FAQ
How does Emma help maintain brand consistency in email communications?
Emma provides robust brand controls and flexible user permissions, ensuring that all email content aligns with established brand standards. It also features an AI Assistant that helps teams draft on-brand email content quickly and confidently, guided by these standards.
Which teams benefit most from using Emma?
Emma is well-suited for organizations across diverse industries, including franchises, universities, restaurants, nonprofits, and retailers, that need to maintain consistent and compliant email communications. Its robust brand controls and user permissions are particularly valuable for larger teams or those with multiple stakeholders.
How does Emma compare to Mailchimp regarding integrations?
Emma emphasizes seamless integration with existing tech stacks, offering various paths including self-service setups, professional services, premium integrations, ecosystem partnerships, and an open API. This focus allows it to integrate naturally with an organization's current software environment.
What kind of content creation assistance does Emma provide?
Emma includes an AI Assistant designed to help teams draft on-brand email content efficiently. This feature guides users in creating messages that adhere to brand standards, ensuring consistency and quality across communications.
Does Emma include a free tier for new users?
No, Emma does not offer a permanently free tier. It is a paid product, and pricing may be a consideration for smaller businesses or those with fewer contacts.
Can Emma be used for multi-channel engagement beyond email?
Yes, Emma supports multi-channel engagement by including SMS messaging capabilities. This allows users to reach customers with timely and relevant communications through an additional channel.
What are the primary limitations of Emma?
Emma does not offer a free tier, and its pricing may be considered high for smaller businesses or those with fewer contacts. Additionally, specific details regarding its advanced automation capabilities are not fully outlined.
Source: myemma.com