HubSpot in the Media

Trust as a measurable asset for CMOs in the age of AI

As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.

What Wins When Anyone Can Build Anything with Brett Queener, Partner at Bonfire Ventures

Salesforce employee #7 to Bonfire Ventures partner. Brett Queener on what wins when anyone can build anything: vertical software, face-to-face, and execution.

15 Marketing Conferences to Attend in 2026

Even better if it’s on your company’s dime. I asked Daria Samokish, our Head of PR and Conference Partnerships, for the list of conferences we’ve shortlisted that are worth attending. Without further ado, here are the best marketing conferences happening&#8230;<div clas

14 Digital Marketing Conferences to Attend in 2026

But we’ve been to many and we’ll continue to go to many. These are the conferences we think you should check out, ranked by a mix of industry reputation, speaker quality, and audience size. Date: April 28-30 Location: Anaheim, USA&#8230;Read more

The Drive Agency Wants to Turn B2B Creators Into Diversified Businesses

Most talent management firms are built to close the next deal. The Drive Agency, launched in March 2025, aims to make that question irrelevant. Patrick Zielinski and Leila Marsh, the agency&#8217;s co-founders, are not new to creator businesses. Between them, they have more than two decades of exper

How Much of the Software Slowdown Is Just Budgets Flowing to Anthropic and OpenAI? Maybe As Much As 70%

Look at that chart. Almost every major public software company has printed lower growth rates every single year since the 2021 peak. Not every other year. Not in patches. Every year, in sequence, without exception. Salesforce went from 25% to 8%. Snowflake from 106% to 24%. HubSpot from 47% to 17%.

AI Search Trends for 2026 & How You Can Adapt to Them

Key AI search trends include growth in more complex queries an

7 organic content investments that drive ecommerce ROI

Most marketing agencies are held together by duct tape. GoHighLevel wants to fix that.

The average marketing agency juggles between six and 12 different software tools to manage clients: one for email, another for CRM, a third for funnels, something else

The AI Agent Paradox: Tech CEOs Say They’re Unfazed, but Their SEC Filings Tell a Very Different Story

Figma and HubSpot CEOs publicly downplay AI agent threats, but their SEC filings tell a starkly different story. The disconnect between boardroom confidence and legal candor reveals

Figma and HubSpot CEOs Say They Aren’t Fazed by Risks From AI Agents. Their Disclosures Say Otherwise

Leaders at enterprise app makers such as Figma, Workday and HubSpot have downplayed threats from AI that could crimp their growth, a concern that has pressured their stocks for months. But the securities filings those leaders sign ever

Be Honest If Growth Has Slowed. Is Your Product Still Magical? It Probably … Used to Be.

When was the last time you were excited to buy a pre-AI SaaS tool? When was the last time you felt like you were overpaying on a renewal for a pre-AI SaaS tool, and thought about cancelling? Hence, the markets &#8212; Jason ✨👾SaaStr.Ai✨ Lemkin (@jasonlk) February 10, 2026 Let me ask you a simple que

The Marketer’s Guide to Building AI-Powered Campaigns That Drive Better ROI

Marketing teams are under pressure. In 2024, U.S. companies spent just 7.7% of revenue on marketing, even as demands for personalization and ROI kept rising. Meanwhile, about 68% of enterprise data goes unused, leaving teams with both fewer resources and untapped potential. Budgets are recovering

Perplexity’s Computer for Enterprise Completed 3.25 Years of Work in Four Weeks

Artificial intelligence companies are beginning to rethink what a computer actually is, and Perplexity is pushing that idea further with a new platform designed to let AI agents operate across a user’s digital environment. The company introduced Wednesday (March 11) Personal Computer, a system d

Why Vlad Tenev thinks you’ll want Robinhood’s ‘James Bond’ credit card

A platinum-plated physical product advances the broker’s bid to become a financial “super app.”

Rox AI hits $1.2B valuation, taking aim at CRM giants

AI sales automation startup Rox reaches unicorn status in funding round led by Sequoia

We Analyzed 8,566 Keywords Across 14 SaaS Domains to Measure Reddit’s Impact on B2B Search… Here’s What We Found

&#8220;Everyone has a plan until they get punched in the mouth.&#8221; — Mike Tyson SaaS marketers had a plan. Build the blog. Target the keywords. Get the links. Dominate the SERP. Then Reddit punched them in the mouth. Over the last 18 months, Google&#8217;s algorithm updates have pushed user-g

The marketing measurement flywheel: A 4-step framework for proving impact

<img alt="The marketing measurement flywheel- A 4-step framework for proving impact" class="attachment-large size-large wp-post-image" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/03/The-marketing-measurement-flywheel-A-4-step-framework-for-proving-impact.png" style="

'AI is the Computer': Perplexity reveals Personal Computer, a cloud-based AI agent running on your Mac

Perplexity has announced its Mac mini-based Personal Computer AI assistant, and it can run your computer for you.

How to measure AI search visibility and revenue: The KPIs that matterHow to Track the Right AI Search MetricsTomek RudzkiMar 11, 2026GEO Know-How

How to measure AI search visibility and revenue: The KPIs that matterHow to Track the Right AI Search MetricsTomek RudzkiMar 11, 2026GEO Know-How

Perplexity turns your Mac mini into a 24/7 AI agent

At its first developer conference, held in a former North Beach church, Perplexity unveiled Personal Computer, expanded its cloud agent to enterprise, opened

Perplexity introduces AI system that works on your computer 24/7

Perplexity AI has launched a new cloud-based system called "Personal Computer." The innovative product is designed to work continuously and perform tasks on behalf of users.

Lovable says it added $100M in revenue last month alone, with just 146 employees

Swedish vibe-coding unicorn Lovable crossed $400 million in annual recurring revenue (ARR) in February.

The 11 Best Social Media Analytics Tools for Creators and Marketers

The 11 Best Social Media Analytics Tools for Creators and Marketers

Tech Cost Structures Point To A Single Uncomfortable Solution

The tech industry is buzzing with a narrative that used to sound like sci-fi material – the machines are after our jobs. Market leaders like Amazon <a class="ticker-link" href

Make Something Agents Want — Humans Are No Longer The Customer

For decades startups built products for humans. As AI agents begin evaluating tools, executing workflows and making decisions, founders may need to build for machines.

7 ways to revive dormant email lists without wrecking deliverability

<img alt="a marketer sitting at a desk in front of a desktop computer, looking surprised as a bright, colorful email icon with little wings flies away from the screen. The office setup is modern and slightly messy with coffee mugs, sticky notes, and marketing charts on the monitor. The winged e

9 Best Free SEO Courses in 2026

Learn from industry experts with these free SEO courses that teach you how to grow search visibility

AgentMail raises $6M to give AI agents their own email inboxes

The San Francisco startup, backed by General Catalyst and Y Combinator, is betting that email, not some new identity protocol, is how AI agents will establish themselv

The GTM Move behind ClickUp’s 11X LTV

The GTM Move behind ClickUp’s 11X LTV

AgentMail raises $6M to build an email service for AI agents

AgentMail provides an API platform that lets you give AI agents their own email inboxes, with support for two-way conversations, parsing, threading, labeling, searching, and replying.

The 4 Levels of Prompt Portability: Why Some AI Agents Will Hold Retention and Most Won’t

We published a piece last week — &#8220;The Wave of AI Agent Churn To Come: Prompts Are Portable&#8221; — and the response was intense. 228 bookmarks. Tons of DMs. And one very consistent theme: &#8220;OK, I get it. But is MY AI category actually at risk?&#8221; Every AI agent founder thinks they&#8

AI Is Coming For Your Customers.

A16z's new Top 100 AI apps report reveals ChatGPT, Gemini, and Claude are becoming storefronts. What businesses must do before AI owns the customer relationship.

Anchr raises $5.8m to automate food distribution’s manual back office

Anchr has raised a $5.8 million pre-seed round to automate the back office of America’s food distribution industry, a sector still running on phone calls, spreadsheets,

A 90-day plan to build AI-citable authority

This framework uses original data, tools and

Community marketing: How to use it to drive customer advocacy and reduce CAC

<img alt="community marketing" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Community-marketing-1-20260226-1746209.

Competitor analysis tools marketing teams actually use in 2026

<img alt="Competitor analysis tools" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Competitor-analysis-tools-1

Quo review: A modern, AI-powered business phone platform for small businesses

Quo is a modern, AI-powered business phone platform combining calling, texting, and CRM integrations in a unified, app-based workspace.

Salesforce and HubSpot reshape partner programs for the AI era

<img alt="A large futuristic tree made of glowing circuit-board branches and fiber-optic roots growing from a digital landscape. Hundreds of thin branches with small cloud and app icons being pruned by robotic arms and small AI drones, leaving a few thick glowing branches connected to large pla

How B2B marketers can prepare for AI agents that do the buying

As AI agents take a larger role in B2B purchase research, o

How does AI change PM-UX-Tech workflow?

Surprise surprise... AI doesn't make the trio obsolete.

The "SAASpocalypse”

GTMfund's perspective on AI's impact and the future of SaaS.

Data Silos Are Quietly Destroying Your Marketing ROI — Here’s How to Fix It

Data silos remain one of marketing's most expensive problems, fragmenting insights across disconnected tools and distorting budget decisions. Integrated analytics through centralize

Audience & Brand Manager – Music Ally – London

Music Ally is recruiting for a new

The Stack: Regulation Tightens as AI Redefines Media

This week saw regulators sharpen oversight of streaming and digital platforms, while AI, ecommerce, and leadership shake-ups continued to reshape the media and advertising landscape. In today’s MadTech Daily, we cover Amazon audiences shifting to Netflix, BBC floating iPlayer as [...] The

Best AI tools for your small business

In 2026, small businesses can achieve marketing success by leveraging affordable AI tools.

Top Startup and Tech Funding News – March 5, 2025

It’s Thursday, March 5, 2026, and we’re back with today’s top startup and venture funding news. Today’s rounds spotlight surging investor momentum across AI infrastructure, neurotech, space systems, and encrypted data orchestration. As capital concentrates around next-generation platforms in biot

Tech cloud stocks rally to new highs despite Dow plunge and oil spike tied to Israel's war

Cloud and software stock names were the rare green on Thursday, while the wider market sank. The WisdomTree Cloud Computing Fund (WCLD) rose 2.7%, setting up its best session since April 24, when it jumped 4.7%. Traders kept buying cloud tickers even as oil ripped and the main indexes slid hard. The

We Asked 7 B2B Reddit Strategists What “Good” Content Looks Like. Here’s What They Said.

The first story buyers hear about your product probably isn’t the one you wrote. Before a prospect ever talks to your sales team, they&#8217;re asking ChatGPT, Perplexity, or Google&#8217;s AI Overviews for recommendations. The answers those systems return are disproportionately shaped by one pl

The Turkey Problem

Consider the turkey. A turkey is fed by the farmer... The post The Turkey Problem appeared first on Omniscient Digital.

Get yourself a "hype monkey" 🐒

Best money you'll ever spend.

New Ecommerce Tools: March 4, 2026

New services this week include product photography, lead generation tools, seller assistants, retail media, shipping, cross-border ecommerce, cryptocurrencies, and more. The post New Ecommerce Tools: March 4, 202

Google Workspace vs. Microsoft 365: What’s the best office suite for business?

Once

We Have 30 AI Agents in Production. Here Are the Top 5 Issues No One Talks About

We&#8217;ve been running AI agents in production at SaaStr for about 10 months now. What started as a couple of experiments has turned into almost 30 agents and vibe-coded apps running across our GTM stack — from outbound sales to inbound qualification to internal operations. And managing 30 agents

How OpenArt AI engineered the perfect feature adoption loop using activity-based credits

PLUS: Why HubSpot Lost 20M Clicks (and How They Plan to Recover)

Claude vs. ChatGPT in 2025: The Battle for AI Supremacy Is No Longer a Two-Horse Race

Claude and ChatGPT compete fiercely across writing, coding, reasoning, and enterprise use cases in 2025. Neither holds a categorical advantage, but meaningful differences in context

What real marketers are building with Claude Code

4 Gen Marketers, 5 builds in Claude Code & Cowork to inspire you to join in on the Claude frenzy. Featuring Elaine Zelby, Kamil Rextin, and Aditya Vempaty.

Digest: Paramount to Take Over Warner Bros as Netflix Drops Bid; Dentsu Names New Global CEO

In today’s Digest we discuss Netflix pulling out of the bidding war for Warner Bros, Dentsu naming Takeshi Sano as global CEO, and HubSpot expanding its media reach with a Starter Story deal. The post <a href="https://www.exchangewire.com/blog/2026/03/02/digest-paramount-to-take-over-warne

20VC x SaaStr This Week: Anthropic Wiped $20B Off Cybersecurity, 100K Deca-Millionaires Are Coming, and Why Every B2B Product Feels Dated Now

With Harry Stebbings, Jason Lemkin, and Rory O&#8217;Driscoll Anthropic wiped $20 billion off cybersecurity stocks with a single product release. The Citrini research piece predicting a &#8220;2028 Global Intelligence Crisis&#8221; sent shockwaves through the market. Figma posted an epic quarter at

10 Months Ago, We Were Barely Using Salesforce. Now It’s Our AI Agent Hub.

Here&#8217;s what no one tells you about deploying 20 AI agents across your business: they all need somewhere to live. Ten months ago—Salesforce had almost become shelfware for us. Even though I&#8217;ve been a customer for 20 (!) years. Why? Our sales team had dwindled to 3 people. Two of them wo

The AI-CRM Gap: Why Mid-Market Companies Risk Falling Behind by 2026 — and What They Can Do About It

Mid-market businesses face a critical window before 2026 to integrate AI into their CRM systems or risk falling behind competitors. Data quality, vendor selection, and organizationa

Claude is the Fastest Growing Enterprise Product Ever — And It Makes It Simple to Cancel. Why Do You Make It So Hard?

I pay $100/month for Claude Max. It&#8217;s the single most important tool I use every day. I&#8217;ve built 10+ production apps on it. I run my entire business through it. I&#8217;d pay double. And yet — right there in my billing settings — there&#8217;s a simple &#8220;Cancel plan&#8221; button. N

DigitalOcean? It’s Up 12% in 2026. While The Rest of Software Is Down 24%. Here’s Why.

The IGV software ETF just entered a bear market. ServiceNow is down 50% from its highs. Salesforce and Workday have been crushed. And somehow, the little developer cloud that everyone wrote off is one of the only winners left standing. Let&#8217;s set the scene. It is February 2026. The &#8220;SaaSp

Amplitude, Freshworks, HubSpot, GoDaddy, and Paylocity Shares Skyrocket, What You Need To Know

A number of stocks jumped in the afternoon session after Nvidia CEO Jensen Huang dismissed fears that artificial intelligence would cannibalize the enterprise software sector.

The Red Queen Effect

What happens when anyone can press a button and generate... The post The Red Queen Effect appeared first on Omniscient Digital.

Marc Benioff Declares the End of SaaS as We Know It — and Bets Salesforce’s Future on Autonomous AI Agents

Salesforce CEO Marc Benioff warns of a 'SaaSQuatch Apocalypse,' declaring traditional subscription software obsolete as autonomous AI agents rise. His Agentforce platform bets the c

AI agents are fast, loose, and out of control, MIT study finds

The majority of agentic AI systems disclose nothing about what safety testing, and many systems have no documented way to shut down a rogue bot, a study by MIT found.

How to create demand when buyers don’t see the problem

Traditi

Google’s spam update vs. AI affiliate sites: An SEO experiment

<img alt="Google’s spam update vs. AI affiliate sites- An SEO experiment" class="attachment-large size-large wp-post-image" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/02/Googles-spam-update-vs.-AI-affiliate-sites-An-SEO-experiment.png" style="margin-bottom: 15px;" w

SaaStr AI App of the Week: Lightfield — The AI-Native CRM That Updates Itself, Preps Your Meetings, and Actually Knows Your Customers Cold

The Bottom Line: Lightfield is the AI-native CRM built by the founders of Tome — the presentation tool that hit 25 million users and raised $81M from Coatue, Greylock, Lightspeed, 8VC, and GV at a $300M valuation. CEO Keith Peiris and CPO Henri Liriani (both ex-Meta, where they built products for bi

8 Best Business Phone Services in 2026

Discover the best business phone systems for traditional offices, contact centers, sales teams, startups, and more. The post 8 Best Business Phone Services in 2026 appeared first on <a href="https://www.techrep

Your users aren’t human anymore; start building for agents today

Disclaimer: although I am going to use industry examples from products I am building at Miro to illustrate key ideas in this piece, I am sharing my own POV, and I am not speaking on behalf of Miro.<img alt="Drake meme: User Experience &lt; Agent Experience" src="https://cdn

How I Created the Perfect Prompt Set for AI Visibility Research

If you’re using a platform for AI visibility tracking, how... The post How I Created the Perfect Prompt Set for AI Visibility Research appeared first on <a href="https://beomniscien

Tech Moves: Zillow names CPO; AWS leader retires; Microsoft hires AI expert from Apple

Zillow Group announced three promotions to its senior leadership team. Earlier this month, Zillow reported its

HubSpot Acquires Creator-Led Media Brand ‘Starter Story’

HubSpot Media, the in-house media division of enterprise software company HubSpot, has announced the acquisition of “Starter Story,” a creator-led publication covering entrepreneurship and small business.&#160; “Starter Story” was founded in 2017 by software engineer Pat Walls, who launched the publ

Marketing experiments every growth team should run

<img alt="marketing experiments " class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/marketing-experiments-1-202602

Canva’s Double Acquisition Signals a Bold Push Into Animation and Marketing Automation

Canva has acquired two startups specializing in animation technology and marketing automation, signaling the Australian design giant's ambition to expand beyond static graphics in

OpenClaw, operational AI and the SaaS stress test

OpenClaw, operational AI and the SaaS stress test

Digital marketer? These AI tools can 10x your productivity

Digital marketers have a lot on their plate, from creating content to analyzing it. AI tools simplify these tasks, allowing marketers to save time and achieve better results.

San Francisco AI startup Nooks makes engineering push in Seattle

Nooks is nestling into Seattle. The San Francisco-based startup, which builds AI software for sales teams, is expanding its engineering&#8230

What We're Building with Starter Story

<img alt="What We're Building with Starter Story" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Untitl

WPP Forced Into An Awkward Disclosure; CRM Media

WPP airs some dirty laundry; HubSpot buys itself a media brand; and data centers are more politically unpopular than ever. The post WPP Forced Into An Awkward Disclosure; CRM Media appeared first on <a href="ht

IBM stock dives after Anthropic points out AI can rewrite COBOL fast

Big Blue has been saying this itself since 2013 IBM’s share price slumped by 13 percent on Monday, seemingly caused by investors reacting to an Anthropic blog post that points out its Claude Code tools can accelerate refactoring of apps written in the ancient COBOL language.…

HubSpot supercharges its media engine by buying Starter Story

By acquiring the profitable, YouTube-first entrepreneur brand, HubSp

HubSpot acquires Starter Story in bet on YouTube-driven customer acquisition

HubSpot is doubling down on creator-led media, and this time it’s buying one of the internet’s most recognizable founder storytelling platforms. The CRM giant’s media arm has acquired Starter Story, the bootstrapped entrepreneurship brand built by Pat Walls, marking HubSpot’s latest [&#8230;]

AI Agents in Sales and Finance Aren’t Behind. They’re Just Next. The Latest Data from Anthropic and ~1,000,000 Tool Calls.

Anthropic just published a breakdown this week of where AI agents are actually deployed across nearly 1 million real production tool calls. Software engineering sits at 49.7%. Sales and CRM is at 4.3%. Finance at 4.0%. Legal at 0.9%. At first it might seem to say AI works for coders, hasn&#8217;t cr

Profound vs Scrunch AI for AEO: Which tool delivers better ROI?

<img alt="Visual representation of Profound AI vs Scrunch AI by showing their logos next to each other" class="hs-featured-image" src="https://53.fs1.hu

SaaS Isn’t Dead. But the Way You Used to Win in B2B? That’s Gone.

There&#8217;s been a massive SaaS sell-off since mid-2025. Multiples compressed. Growth stocks punished. The &#8220;SaaS is dead&#8221; takes are everywhere again. B2B isn&#8217;t dead. Software is still eating the world. Businesses still need tools. Enterprise software spend is accelerating in 2026

Is SaaS Dead? No. But One Thing Is Clear: It’s Unstable.

For most of the past decade-plus, B2B software had a beautiful, almost boring stability to it. You&#8217;d build a product. You&#8217;d get it to $1M ARR. Then $10M. Then $100M. And the product you were selling at $100M ARR looked … pretty much the same as what you were selling at $1M. Better, sure.

Best Website Platform for SEO in 2026

Discover the best website platforms for SEO. Compare WordPress, Shopify, Wix, Webflow, and more to find the right host or builder for speed, rankings, and long-term growth. The post Best Website Platform for SEO in 2

14 GEO Conferences to Attend in 2026

Now, it commands its own conference circuit, operating alongside dozens of dozens of established SEO and marketing conferences that have added substantial AI search tracks. Here’s a roundup of all the GEO and GEO-adjacent conferences that are happening in 2026.&#8230;<d

The HubSpot updates you don’t want to miss from January 2026

How do cleaner workflows, smarter segments and less manua

AI agents are fast, loose and out of control, MIT study finds

The vast majority of agentic AI systems disclose nothing about what safety testing, if any, has been conducted, and many systems have no documented way to shut down a rogue bot, a study by MIT and collaborators found.

The CMO’s Guide For Diagnosing Paid Media Problems Before You Flush Another Dollar

The average B2B company now pays $70 for a single lead from Google Ads — up 69% in four years. Cost per click is rising across 87% of industries. As costs climb, the margin of error is shrinking. Yet when performance drops, most marketing leaders hear the same thing from their paid team: &#8220;

20VC x SaaStr: Anthropic Raises $30B, The B2B Software Gravity Well, and Why Corporate America Is Willing AI Into Existence

With Harry Stebbings, Jason Lemkin, and Rory O&#8217;Driscoll Anthropic raises $30 billion at a $380 billion post-money. Thrive closes a $10 billion fund the same week. OpenClaw&#8217;s creator joins OpenAI. Workday&#8217;s founder comes back. And public B2B software keeps getting dragged into a gra

Why these startup CEOs don’t think AI will replace human roles

The CEOs of Read AI and Lucidya told TechCrunch at Web Summit Qatar that they see AI tools replacing tasks, rather than workers.

It’s time to hire your first marketing agent

A practical guide to building AI teammates + 4 ready-to-use marketing agent job descriptions

LLM consistency and recommendation share: The new SEO KPI

<img alt="LLM consistency and recommendation share- The new SEO KPI for AI and zero-click search" class="attachment-large size-large wp-post-image" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/02/LLM-consistency-and-recommendation-share-The-new-SEO-KPI-for-AI-and-zero

ChatGPT ads collapse the wall between SEO and paid media

<img alt="ChatGPT ads collapse the wall between SEO and paid media" class="attachment-large size-large wp-post-image" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/02/ChatGPT-ads-collapse-the-wall-between-SEO-and-paid-media.png" style="margin-bottom: 15px;" width="1920

8 generative engine optimization best practices your strategy needs

<img alt="generative engine optimization best practices" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.