HubSpot in the Media
242 mentions across press, blogs, and newsletters
August 2026
Best Marketo alternatives worth evaluating in 2026
<img alt="Marketo alternatives" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/marketo-alternatives-1-20260818-79636
HubSpot July 2026 updates: Agent Hub arrives and more ways to control what you see
The July 2026 HubSpot updates focus on giving you more co
Tech stack consolidation: The business case for unified systems & how to build them
<img alt="marketer researching tech stack consolidation to prevent tool sprawl and unify customer data" class="hs-featured-image" src="https://53.f
Peec AI alternatives for AI visibility monitoring in 2026
<img alt="Peec AI alternatives" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Copy%20of%20Featured%20Images_Blog%20
AEO audit tools — the best options on the market
<img alt="aeo audit tools" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/aeo-audit-tools-1-20260818-1927941.webp" style=
Running TikTok campaigns with impact — missed opportunities that make all the difference
<img alt="running campaigns with impact in tiktok" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Wh
CRM for insurance companies: What it does and why it matters
<img alt="HubSpot CRM interface with document icon and orange elements on purple background" class="hs-featured-image" src="https://53.fs1.hubsp
Why Are Tech Companies Buying Creator Businesses?
OpenAI and HubSpot are spending millions on creator businesses. What are they really buying and why might an audience be worth more than the actual media company itself?
Pardot alternatives: What B2B marketers are choosing now
<img alt="pardot alternatives" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/pardot-alternatives-1-20260812-1265605.
HubSpot AEO vs. Profound: Features, pricing, and use cases
<img alt="HubSpot AEO vs. Profound" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Copy%20of%20Featured%20Images_Blog
Ahrefs Brand Radar alternatives for marketing teams
<img alt="ahrefs brand radar alternatives" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/ahrefs-brand-ra
Scrunch AI alternatives compared: Features, pricing, and fit [2026]
<img alt="scrunch alternatives" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/scrunch-alternatives-1-20260812-50066
HubSpot (HUBS) Q2 2026 Earnings Call Transcript
Revenue grew 20% to $911.7 million, but customer additions missed guidance.
AI search visibility ROI: How to measure what matters (& ignore what doesn’t)
<img alt="how to calculate AI Search Visibility ROI" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/ai%20search%
Top B2B SEO tools that actually grow your pipeline in 2026
<img alt="b2b seo tools" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/b2b-seo-tools-1-20260810-4294354.webp" style="width
AI search performance KPIs every marketer should track
<img alt="AI search performance KPIs" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/ai%20search%20performance%20KPIs%20fe
A HubSpot Director Buys Company Stock After a 52% Share Price Decline. Here's a Closer Look at the Transaction.
The purchase increased the director’s direct equity holdings by 91%.
HubSpot Just Cut Its Own Customer-Growth Forecast to 5,000 a Quarter. What Is the Stock Worth in 3 Years?
The customer math changed this week. Run it forward and the share price gets interesting.
What is enterprise marketing automation? Features, platforms, and best practices
<img alt="enterprise marketing automation" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Over%2080%25%20
HubSpot Bought Media Companies With a Formula That Couldn't Price What Media Is Actually For
HubSpot Bought Media Companies With a Formula That Couldn't Price What Media Is Actually For
HubSpot AEO vs. Scrunch: Which tool fits your workflow?
<img alt="HubSpot and Scrunch AI logos appear in two separate green circles as a means of comparison" class="hs-featured-image" src="https://53.fs1.hubsp
Why HubSpot Stock Is Plummeting Today
This tech stock reported quarterly results yesterday that blew past analysts' estimates. Investors, however, aren't impressed.
Software Stocks Fall As Datadog, HubSpot Earnings Raise Questions Over AI Pricing
Software stocks, including Salesforce and Snowflake, sold off amid disappointing Q2 earnings reports and guidance from Datadog and HubSpot. The post Softwa
HubSpot AEO vs. Ahrefs Brand Radar: Features compared [2026]
<img alt="HubSpot AEO vs. Ahrefs Brand Radar: HubSpot AEO helps teams turn AI visibility insights into action" class="hs-featured-image" src="https://
CRM deployment: A step-by-step process for growing teams
<img alt="crm deployment" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/crm-deployment-1-20260717-5060877.webp" style="wi
HubSpot sees turbulence ahead due to outcome-based pricing shift, AI budget scrutiny
HubSpot sees turbulence ahead due to outcome-based pricing shift, AI budget scrutiny <a class="username" href="https://www.constell
HubSpot Chief Legal Officer Sells 728 Shares for Tax Withholding
Fisher's non-discretionary sale reduced her direct holdings by 5%, leaving $3.67 million in remaining equity. The transaction occurred as HubSpot faced a -52% one-year return.
Brand tracking tools for scaling companies
<img alt="brand tracking tools" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/brand-tracking-tools-1-20260803-37369
Scrunch vs. Peec AI: Which tool fits your AEO strategy? [2026]
<img alt="Scrunch vs Peec AI" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Over%2080%25%20of%20customers%20report%20
CRM change management: A practical guide for leaders
<img alt="crm change management" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/CRM%20change%20management.webp" sty
Omnichannel customer service: What it is and how to do it
<img alt="omnichannel customer service" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Omnichannel-customer-
HubSpot AEO Grader vs. Peec AI: Features, pricing, and use cases
<img alt="person researching hubspot vs peec ai on computer" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hubspot-ae
5 Semrush AI visibility alternatives worth testing
<img alt="semrush ai visibility alternatives" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/image1-Au
HubSpot Redesigns JITA Authorization with Rule Engine Architecture
HubSpot has redesigned its Just-In-Time Access (JITA) authorization system using a rule engine architecture. The system evaluates access requests through independent rule
July 2026
HubSpot gains Snapchat lead sync, closing loop on ad spend proof
Native Lead Forms now sync straight into HubSpot contacts, skipping manual exports, while HubSpot sends deal outcomes back through Snapchat Conversions API.
HubSpot AEO vs. Otterly: Platform or standalone tool?
<img alt="HubSpot AEO vs. Otterly" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hubspot-aeo-vs-otterly-1-20260728-20
Profound vs. Semrush AEO: What each tool actually does
<img alt="Profound vs Semrush AEO comparison showing answer engine optimization platform features, engine coverage, and pricing" class="hs-featured-imag
SEO tools marketers rely on (free & paid options)
<img alt="seo tools marketers rely on" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/image14-Jul-27-2026-07-17-32-4469-AM.png"
HubSpot launches Agent Hub & Agent Builder in public beta for GTM teams
HubSpot has launched Agent Hub and Agent Builder, two tools designed to help marketing, sales and service teams manage and build AI agents. Both are available in pu
LinkedIn links app usage to profiles for over 1 million members
Over 1 million members already link apps like HubSpot to LinkedIn, generating usage statements no user can edit, as more partners are added in coming months.
HubSpot AEO vs. Rank Prompt: Which AI visibility tool should you choose?
<img alt="HubSpot AEO vs Rank Prompt" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hubspot-Jul-28-2026-02-12-28-
How AEO drives higher-intent site visitors than other channels
<img alt="high intent traffic from AEO with magnifying glass over website next to piggy bank" class="hs-featured-image" src="https://53.fs
What is a CRM data model? Objects and relationships
<img alt="crm data model" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/crm-data-model-1-20260713-9353106.webp" style="wi
HubSpot opens Agent Hub beta for AI agent control
HubSpot's Agent Hub beta puts custom AI agents and workflow control inside its CRM for Professional and Enterprise teams.
HubSpot AEO vs. Semrush AI Visibility: Which is right for your team?
<img alt="hubspot aeo vs semrush ai visibility: woman smiling on laptop" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hub
AI SEO tools that fit your growth stack
<img alt="AI SEO tools" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/ai-seo-tools-1-20260716-4310515.webp" style="width: a
HubSpot’s June 2026 updates: Agents get more access, Revenue Hub starts connecting the dots
June's HubSpot updates are focused on turning information
HubSpot Director Brian Halligan Sells 8,500 Shares for $1.9 Million
Sale executed under Rule 10b5-1 trading plan adopted in March, reducing his indirect stake by 9% while maintaining ~439,000 total shares worth $95.99 million.
Which SEO tools are worth it for small businesses?
<img alt="seo tools for small business" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/seo-tools-for-small-b
HubSpot Debuts Agent Hub to Unify AI Agents
New public beta gives go-to-market teams a single console to build, monitor and coordinate AI agents acr
HubSpot agent cuts 350 hours a year for Ignite Reading across 25 states
Ignite Reading cut a 20-minute district task to seconds across 25 states. Public beta covers Professional and Enterprise tiers, yet pricing remains unstated.
Scrunch vs Ahrefs: AI visibility tracking comparison
<img alt="semrush vs ahrefs ai visibility tools" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/scrunch-vs-ahrefs-1-202
Do backlinks matter for AEO (answer engine optimization)?
<img alt="backlinks and aeo" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/backlinks-and-aeo-1-20260716-5256681.webp"
AI SEO tools small businesses actually use
<img alt="ai seo tools for small businesses" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/image3-Jul-17
SEO tools for SaaS: 13 best options to scale your content ops
<img alt="saas seo tools dashboard on a marketer's dashboard" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/SaaS-seo-tool
The top content formats & types that earn AI search citations
<img alt="a dashboard pictogram, representing AI search and AEO" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.n
HubSpot AEO vs SE Ranking: Features, pricing, and fit
<img alt="HubSpot AEO vs SE Ranking: Features, Pricing, and Fit" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub
CRM data migration: A practical process overview
<img alt="A robotic arm hands a rolled up piece of paper to another arm with data imagery in the corner, symbolizing CRM data migration" class="hs-featur
Best enterprise rank tracking software for high-traffic websites
<img alt="best enterprise rank tracking software" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/enterprise-rank-
Profound vs. Peec AI: Which AEO tool supports your growth strategy?
<img alt="profound vs peec ai for aeo" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/profound-vs-peec-ai-for-aeo-1-2026
HubSpot, Workday, and Asana Stocks Trade Down, What You Need To Know
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Best content optimization tools for ROI-focused teams
<img alt="content optimization tools" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/content-optimization-tool
6 best CRMs for wholesalers in 2026
<img alt="best crm for wholesalers" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/best-crm-for-wholesale-1-2026
Agilysys vs. HubSpot: Which Software Stock Is a Better Buy in 2026?
One targets niche hospitality with 12% net margins; the other pursues broader markets at 1.5% margins. Valuation and profitability trajectories diverge sharply.
HubSpot vs. CS Disco: Which Technology Stock Is a Better Buy in 2026?
HubSpot's 19.2% revenue growth and profitability contrast sharply with CS Disco's usage-based model and ongoing losses.
Growth experimentation: A guide for growing marketing teams
<img alt="Growth experimentation" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Growth%20experimentation.webp" st
HubSpot tried to feed its AI with customer data. The revolt took four days
HubSpot has scrapped a plan to use its customers’ data for a new AI feature, just four days after announcing it. The CRM firm changed its terms on 1 July to pool customer data, including co
Facing a Revolt, HubSpot Reverses Decision to Use Customer Data For AI Feature
HubSpot last week triggered a firestorm among customers after announcing a plan to use some of the data they store with HubSpot’s customer relationship management app to power a forthcoming AI-powered feature. While HubSpot reversed course four days later, the episode shows how sensitive cu
HubSpot reverses course after customers reject AI data sharing
Beyond the backlash lies a bigger issue for marketers: when vendors build AI with custome
5 Simple Reasons We Won’t All Vibe Code Our Own HubSpot or Salesforce
Someone on X this week made a claim that has truth in, but also radically overstates things: “I’ve built AI agents that do everything HubSpot would have done for me and more. And I’m not technically inclined.” I believe him. Because we’ve done a version of it ourselves.
HubSpot’s May 2026 updates: Breeze gets serious, automation gets smarter, and your data gets cleaner
May's HubSpot updates focused on making AI an active part
"We made a mistake" - HubSpot rolls back data sharing policy
Future changes will be "fully and transparently opt‑in" says HubSpot after holiday weekend outrage.
How HubSpot Scaled Semantic Search to 20 Billion Vectors
SaaS software vendor HubSpot has described how its semantic search platform grew from a proof of concept into an internal service that now manages more than 20 bill
HubSpot kills Contact Discovery terms after customer backlash
Enrichment terms were reverted after only 4 days once customers challenged HubSpot's transparency around CRM data sharing; a redesigned opt-in has no set date.
HubSpot increased leads by 1850%, and we asked them how: The AEO playbook
I caught up with Aja Frost to get her thoughts on how other businesses can benefit by optimizing their websites for AEO
HubSpot Reverses Customer Data Enrichment Plan After Customer Backlash
"We made a mistake." HubSpot's rare public reversal on data enrichment came after custome
Handwrytten cards now fire automatically from HubSpot deals
Cards can trigger from any HubSpot deal, ticket, or contact record at no extra fee, with each note logged automatically to the CRM timeline as volume scales.
HubSpot’s Warmly deal points to the next generation of CRM
HubSpot's acquisition shows CRM platforms are evolving from customer databases into AI sy
What are semantic keywords? Here's how to find & use them
<img alt="semantic keywords" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/semantic-keywords-1-20260607-2162504.webp"
June 2026
HubSpot Acquires Warmly to Boost AI Agents
The CRM giant adds person-level intent data and AI go-to-market agents as it deepens its agentic platfor
How to track your brand’s presence in AI search
<img alt="how to track my presence in AI search, with graphic of magnifying glass over webpage" class="hs-featured-image" src="https://53.fs1.hubspotuser
Campaign optimization strategies that actually work in 2026
<img alt="campaign optimization" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/campaign-optimization-1-20260522-29
HubSpot vs. Salesforce: Which CRM Stock Is the Better Buy?
HubSpot and Salesforce both got hit by the SaaSpocalypse sell-off, and neither stock has recovered yet despite their enhanced fundamentals.
What is AI search optimization? (& why marketers should care)
<img alt="Two women at laptop researching what is AI search optimization" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na
Scrunch vs Semrush: AI visibility or traditional SEO?
<img alt="scrunch vs semrush: woman on laptop researching the two AEO tools" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hub
What VCs Are Hunting Today: $100B in 10 Years
When I was a founder, a $1B outcome was pretty crazy. Salesforce was worth $2B when I started as a B2B founder, and when the first wave of B2B software IPOs went out after that (Box, HubSpot, Zendesk), they all were worth around $1B, plus or minus. Boy that sounds quaint today. The goal for... <br
CRM administration: Roles and best practices guide
<img alt="An image of a robot and 3 marketers working together represents CRM administration" class="hs-featured-image" src="https://53.fs1.hubspotuserco
Profound vs. Bluefish AI for AEO: Which tool wins for marketers?
<img alt="profound vs bluefish" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/profound-vs-bluefish-ai-for-aeo-1-202
GoDaddy, HubSpot, and Upstart Shares Skyrocket, What You Need To Know
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CRM compliance: What it is and how to nail It with your team & tech
<img alt="crm compliance for businesses" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/crm%20compliance.png" style="width
8 top Profound alternatives your marketing team can actually use
<img alt="profound alternatives" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/profound-alternatives-1-20260616-44
HubSpot: This Fire Sale Won't Last
The customer relationship management platform company may have been overvalued at the start of the year, but it's now trading at a discount.
What If AI Visibility Isn't a Score — It's a Mirror?
What HubSpot's AEO Grader got right about SparkToro, what it missed, and why the misses were actually the useful parts.
Salesforce at 3.1x ARR, HubSpot Down 56%, Adobe at 11x Earnings: Are They Just Too Oversold Now?
Four months ago the market decided B2B software was dead. In a 48-hour stretch in February, roughly $285 billion in software market cap evaporated. The trigger was the fear that AI agents would make per-seat licensing obsolete, that the entire model of charging companies for seats their employees wo
HubSpot: Priced For An AI Disruption That Is Not Happening
HubSpot's AI monetization levers are accelerating, with active core seat users up 90% YoY. Click here to read why HUBS stock is a Buy.
How to rank in AI search results: Expert best practices
<img alt="How to rank in AI search results — marketer reviewing AI overview citations on laptop screen" class="hs-featured-image" src="https://53.fs1.hubs
HubSpot Stock's Momentum Score Jumps As Shareholders Approve 2.3 Million New Shares For Incentives
HubSpot Inc (NYSE: HUBS ) stock saw a sharp surge in momentum score, jumping from 18.21 to 32.09 on a week-ove
HubSpot's $42B partner bet: who wins when agents run the CRM
HubSpot projects $42B in partner revenue by 2030 per IDC. AI-first revenue hits 28.4% CAGR as the agentic internet reshapes CRM and mid-market software buying.
HubSpot data: AI search beats demos as top driver of CRM purchase intent
HubSpot: AI search now the single strongest predictor of CRM purchase intent, beating demos, reviews, and sales calls, new survey of 3,000+ buyers reveals.
How to get your website indexed by ChatGPT [2026]
<img alt="how to get indexed by ChatGPT graphic with bot and code graphics" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-n
Toolradar Research
See HubSpot in context: The SaaS Press Index 2026
We analyzed 6,704 press mentions across 290 outlets to rank which SaaS tools win coverage. Find HubSpot's position relative to the 488 most-covered tools.
Read the reportExplore HubSpot
Press coverage is one signal. See the full picture.