HubSpot in the Media

Claude is the Fastest Growing Enterprise Product Ever — And It Makes It Simple to Cancel. Why Do You Make It So Hard?

I pay $100/month for Claude Max. It’s the single most important tool I use every day. I’ve built 10+ production apps on it. I run my entire business through it. I’d pay double. And yet — right there in my billing settings — there’s a simple “Cancel plan” button. N

Feb 27, 2026

DigitalOcean? It’s Up 12% in 2026. While The Rest of Software Is Down 24%. Here’s Why.

The IGV software ETF just entered a bear market. ServiceNow is down 50% from its highs. Salesforce and Workday have been crushed. And somehow, the little developer cloud that everyone wrote off is one of the only winners left standing. Let’s set the scene. It is February 2026. The “SaaSp

Feb 27, 2026

Yahoo Finance

Amplitude, Freshworks, HubSpot, GoDaddy, and Paylocity Shares Skyrocket, What You Need To Know

A number of stocks jumped in the afternoon session after Nvidia CEO Jensen Huang dismissed fears that artificial intelligence would cannibalize the enterprise software sector.

Omniscient Digital

The Red Queen Effect

What happens when anyone can press a button and generate... The post The Red Queen Effect appeared first on Omniscient Digital.

WebProNews

Marc Benioff Declares the End of SaaS as We Know It — and Bets Salesforce’s Future on Autonomous AI Agents

Salesforce CEO Marc Benioff warns of a 'SaaSQuatch Apocalypse,' declaring traditional subscription software obsolete as autonomous AI agents rise. His Agentforce platform bets the c

ZDNetTech Media

AI agents are fast, loose, and out of control, MIT study finds

The majority of agentic AI systems disclose nothing about what safety testing, and many systems have no documented way to shut down a rogue bot, a study by MIT found.

MarTech

How to create demand when buyers don’t see the problem

Traditi

Google’s spam update vs. AI affiliate sites: An SEO experiment

<img alt="Google’s spam update vs. AI affiliate sites- An SEO experiment" class="attachment-large size-large wp-post-image" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/02/Googles-spam-update-vs.-AI-affiliate-sites-An-SEO-experiment.png" style="margin-bottom: 15px;" w

SaaStr AI App of the Week: Lightfield — The AI-Native CRM That Updates Itself, Preps Your Meetings, and Actually Knows Your Customers Cold

The Bottom Line: Lightfield is the AI-native CRM built by the founders of Tome — the presentation tool that hit 25 million users and raised $81M from Coatue, Greylock, Lightspeed, 8VC, and GV at a $300M valuation. CEO Keith Peiris and CPO Henri Liriani (both ex-Meta, where they built products for bi

TechRepublicTech Media

8 Best Business Phone Services in 2026

Discover the best business phone systems for traditional offices, contact centers, sales teams, startups, and more. The post 8 Best Business Phone Services in 2026 appeared first on <a href="https://www.techrep

UX Collective

Your users aren’t human anymore; start building for agents today

Disclaimer: although I am going to use industry examples from products I am building at Miro to illustrate key ideas in this piece, I am sharing my own POV, and I am not speaking on behalf of Miro.<img alt="Drake meme: User Experience < Agent Experience" src="https://cdn

Omniscient Digital

How I Created the Perfect Prompt Set for AI Visibility Research

If you’re using a platform for AI visibility tracking, how... The post How I Created the Perfect Prompt Set for AI Visibility Research appeared first on <a href="https://beomniscien

GeekWireTech Media

Tech Moves: Zillow names CPO; AWS leader retires; Microsoft hires AI expert from Apple

Zillow Group announced three promotions to its senior leadership team. Earlier this month, Zillow reported its

Feb 25, 2026

Net Influencer

HubSpot Acquires Creator-Led Media Brand ‘Starter Story’

HubSpot Media, the in-house media division of enterprise software company HubSpot, has announced the acquisition of “Starter Story,” a creator-led publication covering entrepreneurship and small business.  “Starter Story” was founded in 2017 by software engineer Pat Walls, who launched the publ

Feb 25, 2026

Marketing experiments every growth team should run

<img alt="marketing experiments " class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/marketing-experiments-1-202602

Feb 25, 2026

WebProNews

Canva’s Double Acquisition Signals a Bold Push Into Animation and Marketing Automation

Canva has acquired two startups specializing in animation technology and marketing automation, signaling the Australian design giant's ambition to expand beyond static graphics in

The Drum

OpenClaw, operational AI and the SaaS stress test

Newsbytes

Digital marketer? These AI tools can 10x your productivity

Digital marketers have a lot on their plate, from creating content to analyzing it. AI tools simplify these tasks, allowing marketers to save time and achieve better results.

GeekWireTech Media

San Francisco AI startup Nooks makes engineering push in Seattle

Nooks is nestling into Seattle. The San Francisco-based startup, which builds AI software for sales teams, is expanding its engineering&#8230

What We're Building with Starter Story

<img alt="What We're Building with Starter Story" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Untitl

AdExchanger

WPP Forced Into An Awkward Disclosure; CRM Media

WPP airs some dirty laundry; HubSpot buys itself a media brand; and data centers are more politically unpopular than ever. The post WPP Forced Into An Awkward Disclosure; CRM Media appeared first on <a href="ht

The Register AI-ML

IBM stock dives after Anthropic points out AI can rewrite COBOL fast

Big Blue has been saying this itself since 2013 IBM’s share price slumped by 13 percent on Monday, seemingly caused by investors reacting to an Anthropic blog post that points out its Claude Code tools can accelerate refactoring of apps written in the ancient COBOL language.…

MarTech

HubSpot supercharges its media engine by buying Starter Story

By acquiring the profitable, YouTube-first entrepreneur brand, HubSp

Techstartups

HubSpot acquires Starter Story in bet on YouTube-driven customer acquisition

HubSpot is doubling down on creator-led media, and this time it’s buying one of the internet’s most recognizable founder storytelling platforms. The CRM giant’s media arm has acquired Starter Story, the bootstrapped entrepreneurship brand built by Pat Walls, marking HubSpot’s latest […]

AI Agents in Sales and Finance Aren’t Behind. They’re Just Next. The Latest Data from Anthropic and ~1,000,000 Tool Calls.

Anthropic just published a breakdown this week of where AI agents are actually deployed across nearly 1 million real production tool calls. Software engineering sits at 49.7%. Sales and CRM is at 4.3%. Finance at 4.0%. Legal at 0.9%. At first it might seem to say AI works for coders, hasn’t cr

Profound vs Scrunch AI for AEO: Which tool delivers better ROI?

<img alt="Visual representation of Profound AI vs Scrunch AI by showing their logos next to each other" class="hs-featured-image" src="https://53.fs1.hu

SaaS Isn’t Dead. But the Way You Used to Win in B2B? That’s Gone.

There’s been a massive SaaS sell-off since mid-2025. Multiples compressed. Growth stocks punished. The “SaaS is dead” takes are everywhere again. B2B isn’t dead. Software is still eating the world. Businesses still need tools. Enterprise software spend is accelerating in 2026

Feb 22, 2026

Is SaaS Dead? No. But One Thing Is Clear: It’s Unstable.

For most of the past decade-plus, B2B software had a beautiful, almost boring stability to it. You’d build a product. You’d get it to $1M ARR. Then $10M. Then $100M. And the product you were selling at $100M ARR looked … pretty much the same as what you were selling at $1M. Better, sure.

Feb 21, 2026

Omniscient Digital

Best Website Platform for SEO in 2026

Discover the best website platforms for SEO. Compare WordPress, Shopify, Wix, Webflow, and more to find the right host or builder for speed, rankings, and long-term growth. The post Best Website Platform for SEO in 2

Ahrefs BlogTech Media

14 GEO Conferences to Attend in 2026

Now, it commands its own conference circuit, operating alongside dozens of dozens of established SEO and marketing conferences that have added substantial AI search tracks. Here’s a roundup of all the GEO and GEO-adjacent conferences that are happening in 2026.…<d

MarTech

The HubSpot updates you don’t want to miss from January 2026

How do cleaner workflows, smarter segments and less manua

ZDNetTech Media

AI agents are fast, loose and out of control, MIT study finds

The vast majority of agentic AI systems disclose nothing about what safety testing, if any, has been conducted, and many systems have no documented way to shut down a rogue bot, a study by MIT and collaborators found.

Foundation Marketing

The CMO’s Guide For Diagnosing Paid Media Problems Before You Flush Another Dollar

The average B2B company now pays $70 for a single lead from Google Ads — up 69% in four years. Cost per click is rising across 87% of industries. As costs climb, the margin of error is shrinking. Yet when performance drops, most marketing leaders hear the same thing from their paid team: “

20VC x SaaStr: Anthropic Raises $30B, The B2B Software Gravity Well, and Why Corporate America Is Willing AI Into Existence

With Harry Stebbings, Jason Lemkin, and Rory O’Driscoll Anthropic raises $30 billion at a $380 billion post-money. Thrive closes a $10 billion fund the same week. OpenClaw’s creator joins OpenAI. Workday’s founder comes back. And public B2B software keeps getting dragged into a gra

TechCrunchMajor Publication

Why these startup CEOs don’t think AI will replace human roles

The CEOs of Read AI and Lucidya told TechCrunch at Web Summit Qatar that they see AI tools replacing tasks, rather than workers.

MKT1 Newsletter

It’s time to hire your first marketing agent

A practical guide to building AI teammates + 4 ready-to-use marketing agent job descriptions

LLM consistency and recommendation share: The new SEO KPI

<img alt="LLM consistency and recommendation share- The new SEO KPI for AI and zero-click search" class="attachment-large size-large wp-post-image" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/02/LLM-consistency-and-recommendation-share-The-new-SEO-KPI-for-AI-and-zero

ChatGPT ads collapse the wall between SEO and paid media

<img alt="ChatGPT ads collapse the wall between SEO and paid media" class="attachment-large size-large wp-post-image" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/02/ChatGPT-ads-collapse-the-wall-between-SEO-and-paid-media.png" style="margin-bottom: 15px;" width="1920

8 generative engine optimization best practices your strategy needs

<img alt="generative engine optimization best practices" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.

Content amplification: How to amplify content across every marketing channel

<img alt="content amplifcation" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/content-amplification-1-202

Newsbytes

How AI tools can help you make smarter decisions

In 2026, decision-making is more dependent on AI tools offering verified data and real-time insights.

WebProNews

Kana’s $15 Million Bet: Building AI Agents That Let Marketers Ditch the Dashboard and Talk to Their Data

Kana exits stealth with $15 million in seed funding from Benchmark and Accel, offering autonomous AI agents for marketers that optimize campaigns, manage budgets, and coordinate acr

Feb 18, 2026

Vercel Blog

The Vercel AI Accelerator is back with $6m in credits

Company NewsFeb 5The Vercel AI Accelerator is back with $6m in creditsAlli Pope

Feb 18, 2026

Vercel Blog

How Stably ships AI testing agents in hours, not weeks

CustomersFeb 17How Stably ships AI testing agents in hours, not weeksHow the 6-person team at Stably ships AI testing agents faster with Vercel—moving from weeks to hours. Their shift highlights how Vercel&#39;s platform eliminates infrastructure anxiety,

Feb 18, 2026

LA Times

Why one of tech's top fund managers just abandoned software stocks

Why one of tech’s top fund managers just abandoned software stocks

Salesforce Now Has 3+ Pricing Models for Agentforce. And Maybe Right Now, That’s The Way to Do It.

Salesforce has now shipped three different pricing models for Agentforce — in roughly 18 months. First, $2 per conversation when they launched. Then Flex Credits at $0.10 per action in May 2025. And now per-user licenses starting at $125/user/month with what Benioff frames as “digital labor.&#

Generative engine optimization for small business: How to win with a small budget in 2026

<img alt="geo for small businesses" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/geo-for-

Newsbytes

How entrepreneurs are leveraging AI for better decision-making

Start-up founders are always under pressure to make quick, informed decisions while working with limited resources.

24 generative engine optimization statistics marketing leaders should know

<img alt="Marketers gather around a graph to discuss generative engine optimization statistics" class="hs-featured-image" src="htt

Feb 16, 2026

Constellation Research

How "Context Graphs" are Redefining the AI Landscape

How "Context Graphs" are Redefining the AI Landscape <a class="username" href="https://www.constellationr.com/user/esteban-kolsky"

Feb 15, 2026

Who’s Left In the 10x ARR Club? The Incredible Shrinking Elite of Public B2B Companies Still Trading at 10x+ Revenue. But … The Best Is Yet To Come.

There used to be a lot of companies in the 10x ARR Club. In Q4 2020, 60% of public B2B companies traded at 10x revenue or higher. Thirty-five traded above 20x. Asana hit 89x. Today it’s at 3x ARR.The median SaaS multiple was north of 18x. That world is not just gone. It’s been obliterate

Feb 14, 2026

Constellation Research

How CEOs are answering the dreaded LLM disruption question

How CEOs are answering the dreaded LLM disruption question <a class="username" href="https://www.constellationr.com/user/larry-dign

CMOtech UK

Aurasell unveils AI-native GTM OS overlay for CRMs

Aurasell launches GTM OS, an AI-native overlay that automates go-to-market workflows across existing CRMs without risky system replacement.

The 2026+ Sales Team: What It Actually Looks Like

Not every role goes away. Not every AI works without humans. But if you’re still running a 2021 sales org, you’re already behind. I’ve been getting a ton of questions about what the sales team actually looks like in 2026. And I’ve been living it—we went from 10+ humans in sal

What is an attribution window in marketing? What marketers need to know

<img alt="attribution window" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.ne

Fortune

Workday shed $40 billion in value. Founder Aneel Bhusri is back with a $139 million bet he can turn it around

Workday's compensation plan for its new CEO underscores how much of an uphill fight SaaS companies have in the face of AI.

SiliconAngle

Aurasell launches AI-native Go-To-Market Operating System for Salesforce and HubSpot

Aurasell Inc. today launched what it claims to be the world’s first Go-To-Market Operating System, a new way to run intelligent, automated workflows on top of any common customer relationship management software already in place. GTM OS offers artificial intelligence-native execution, share

Feb 12, 2026

SocialSamosa

Claude disrupts B2B and SMB workflows, not $200 million TV and digital budgets: Vivek Das, Madison Media

Anthropic recently launched 11 Claude Cowork plugins, expanding its AI assistant into workplace software used across sales, marketing, legal, financ

Feb 12, 2026

SocialSamosa

Claude disrupts B2B and SMB workflows, not $200 million TV and digital budgets: Vikas Das, Madison Media

Anthropic recently launched 11 Claude Cowork plugins, expanding its AI assistant into workplace software used across sales, marketing, legal, financ

Feb 12, 2026

Benzinga

HubSpot Stock Takes The Software Slide After Q4 Earnings

HubSpot Inc. (NYSE:HUBS) shares slipped in Wednesday's extended trading after the company released its fourth

Venture Curator

How to build an Investor CRM (with a template). | Why do VCs care about who’s leading your round?

SEO isn’t dead; founders are just misreading the data.

TechCrunchMajor Publication

Former Founders Fund VC Sam Blond launches AI sales startup to upend Salesforce

The startup, Monaco, has come out of stealth as an AI-native all-in-one CRM plus more system backed by names like the Collison brothers and Garry Tan.

Atlassian Is Growing 23% at $6.4B in Revenue. RPO Is Accelerating 44%. And the Stock Is Down 70%. What’s Really Going On.

Atlassian just reported its Q2 FY26 results, and they’re fascinating on multiple levels: $6.4B+ ARR, $1.6 billion in quarterly revenue, up 23%. Atlassian is accelerating (albeit modestly) — up from 20% growth Their first-ever $1 billion cloud quarter. And yet the market “hates it&#

What 4 AI search experiments reveal about attribution and buying decisions

<img alt="What 4 AI search experiments reveal about attribution and buying decisions" class="attachment-large size-large wp-post-image" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/02/What-4-AI-search-experiments-reveal-about-attribution-and-buying-decisions.png" styl

How to reduce low-quality leads from Performance Max campaigns

<img alt="How to reduce low-quality leads from Performance Max campaigns" class="attachment-large size-large wp-post-image" height="1080" src="https://searchengineland.com/wp-content/seloads/2026/02/How-to-reduce-low-quality-leads-from-Performance-Max-campaigns.png" style="margin-bottom: 15px;"