HubSpot in the Media
131 mentions across press, blogs, and newsletters
May 2026
3 AI Software Stocks JPMorgan Loves — And One Could Jump 214%
ZoomInfo Technologies Inc. (NASDAQ:GTM), HubSpot, Inc. <a class="ticker-link" href="https://www.ben
The role of citations in AEO: Why citations matter more than backlinks for AI visibility
<img alt="Citations signal content authority to AI engines, replacing backlinks as the primary trust metric for answer engine visibility." class="hs-featur
Introducing the HubSpot Agent CLI
<img alt="text “Introducing the HubSpot Agent CLI” beside a hand-drawn robot illustration holding an orange sparkle, with HubSpot branding
How Owner.com’s CRO Is Closing $2M+ in ARR Per Rep With AI: 5 Things You Can Steal To Do It Yourself
At SaaStr AI 2026, Kyle Norton, CRO of vertical AI leader for restaurants Owner.com, walked through how his team is generating outcomes that look impossible on paper. Owner sells vertical AI to independent mom-and-pop restaurants (think HubSpot plus Shopify for the corner takeout spot) and they̵
What AI Overviews mean for SEO & website traffic
<img alt="woman searching what ai overviews mean for SEO on laptop" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/
How to optimize for AI overviews (AIOs): A complete 2026 playbook
<img alt="a screenshot of a hubspot media-branded graphic with an orange background and a light pink shape in the foreground, with the words "
How to rank in AI Overviews on Google and beyond
<img alt="how to rank in ai overviews" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/how%20to%20rank%20in%20
How to Align HubSpot with Your Customer Support Stack
Most RevOps teams don't have a HubSpot problem. They have a data fragmentation problem — and HubSpot sits in the middle of it. Sales closes a deal, the handoff happens, and suddenly the support team is working from a different system with a different version of the customer story. Tickets don't map
Best AI search analytics tools for marketing teams
<img alt="ai search analytics tools" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/ai-search-analytics-tools-1
AI citation tracking tools to monitor and increase visibility
<img alt="AI citation tracking tools" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/ai-citation-tracking-tool
5 Interesting Learnings from HubSpot at $3.5B in ARR: 23% Reported Growth, $211M in Buybacks, and a 16% Stock Drop
On paper, this was a strong quarter for HubSpot. Maybe not epic, but strong. HubSpot reported Q1 ’26 with revenue of $881M, up 23% … as reported. Subscription revenue alone hit $862.3M, putting ARR run-rate around $3.45B. They beat consensus by $18M. Customer count crossed 299,458, up 16
Brand mentions: How to track and measure visibility
<img alt="a hubspot-branded featured image with a dark burgundy background and three pink shapes in the foreground, with the words “brand mentions” in the bo
Why HubSpot Stock Is Breaking Out Again
Why HubSpot Stock Is Breaking Out Again 
HubSpot AEO Sensor goes live as ChatGPT traffic hits 12-month low
HubSpot launches AEO Sensor, a free public dashboard for answer engine volatility, citation shifts, and AI-referred traffic from ChatGPT, Gemini, and Perplexity
Anthropic Pitches 1,000 Main Street Owners. The Real Customer Is QuickBooks.
Anthropic launched Claude for Small Business on Wednesday with connectors to QuickBooks, PayPal, HubSpot, Canva and Docusign. The brochure cites 36 million U.S. small businesses; a 10-city tour seats 1,000. The integration list points to where the commercial work actually lands.
HubSpot Founder Buys Stock Dip, Brushes Off AI Concerns: 'Don't Think Completely Humanless Is A Good Idea'
HubSpot Inc (NYSE:HUBS) is one of several software stocks that have gotten hammered over the past year, with fears
How HubSpot got all engineers to use AI without any mandates
By avoiding mandates and proving measurable results, HubSpot says 94% of all employees now use AI.
5 Interesting Learnings from Monday at $1.4 Billion in ARR: Guidance Raised, Stock Crushes, NDR Up to 116%, But Real AI Revenue Still Ahead
Monday.com (MNDY) reported Q1 2026 this morning. The stock popped 28%+ in pre-market trading. In the same week, HubSpot reported a clean beat, and the stock dropped 16%. Both companies are application-layer B2B incumbents. Both have 250K+ customers. Both have AI strategies. Both reported revenue bea
BofA makes hard call on HubSpot stock after earnings
HubSpot gave investors a first-quarter report that showed several positive headline numbers, but Bank of America came away focused on a different part of the story. The firm downgraded HubSpot to underperform from buy and cut its price objective to $180 from $300, arguing that the ...
HubSpot Earnings Call Highlights AI-Fueled Growth
<a href="https://news.google.com/rss/articles/CBMi4AFBVV95cUxNbEU4ZzRKR0dwOTJJaVA4ZHEwNlEyd2dHMWlmVDllTGpfc1pjN1ctVXliRHIyUGtpT1dJQnFBUTgzTzZzWUFNRjdkbjluX1pvdFpQajQ5c1N5QXNCTTI5b29ST2lQbG9ja0Q0UlB6Y3FMbDlQWmYzVUhvdmN4V0Y0Y2FBUlJ6c1JXOG1VdTIxWnRFel8zZjZlNHVURlUtUG5JNkNKQ0ppek11dGkybkV2cUZxTGZKUUQyUl
HubSpot Crashes To 52-Week Low: Is the Pivot To AI Agents Killing Momentum?
Analysts turned cautious on HubSpot, Inc (NYSE:HUBS) after the company issued <a href="https://www.benzinga.com/tr
Stock Market Movers: Innodata (INOD) Explodes 92% Higher as Rocket Lab (RKLB) Soars 23%
Innodata soared 92% and Rocket Lab jumped 23%, while Cloudflare fell 22.5% and HubSpot dropped 21.4% as tech stocks showed clear sector divergence. The post Stock Market Mover
The B2B Reacceleration Is Real, But Uneven. Twilio, Atlassian, Datadog, Cloudflare, and Palantir Just Proved It. HubSpot and Shopify Still Have To.
Seven of the most-watched names in public B2B reported in the last few days. Growth is back for many: Twilio just hit its highest growth in three years, from single digits to 20%+, and accelerating. Atlassian jumped to 32% and the stock ripped 30% in a day. Datadog hit its first ever $1 billion qua
HubSpot (HUBS) Stock Plunges 24% Following Disappointing Future Growth Outlook
HubSpot (HUBS) shares crashed 24% despite beating Q1 estimates as weak FY26 guidance and sales disruptions led to analyst downgrades from major firms. The post HubSpot (HUBS) Stock
44% Indian firms cite data quality issues as barrier to deeper AI adoption: Report
HubSpot has announced a series of new and updated AI-powered products at its Spring Spotlight 2026 event, aimed at helping businesses improve marketing, sales and cu
6 generative engine optimization benefits every marketer should know
<img alt=" a hubspot-branded featured image with a pastel pink background and a light pink geometric sh
HubSpot Forecasts Slowing Quarterly Sales Growth, Shares Drop 20%
Shares of HubSpot dropped more than 20% after its March quarter earnings, as some investors seemed to be unimpressed by its revenue forecast for its current quarter and full fiscal year. HubSpot’s revenue grew 23% to $881 million during the quarter compared to last year, around $20 million
HubSpot Raises Guidance, Here's Why Shares Are Getting Hammered Thursday
HubSpot Inc (NYSE:HUBS) stock is falling on Thursday after the company reported first-quarter financial results<a
Digital Marketing Optimization: 10 Best Strategies to Increase Marketing ROI
<img alt="Digital marketing optimization " class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Digital%20Market
Brand Visibility: How to Increase It in the Era of AI
<img alt="Brand visibility dashboard showing cross-channel metrics from search to social to AI discovery" class="hs-featured-image" src="https://53.fs1.hub
Product SEO: 8 Strategies That Drive Demand for B2B & SaaS
<img alt="Product SEO" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Product%20SEO.png" style="width: auto !important; float
HubSpot bets on open APIs and MCP to let any agent run its CRM
HubSpot's CPTO today detailed a plan for full API parity and an open MCP server so any AI agent can access CRM data and intelligence across 280,000+ customers.
Our Vision for Building an Open Ecosystem for the Agent Era
<img alt="Our Vision for Building an Open Ecosystem for the Agent Era" class="hs-featured-image" src="https://53
Attackers Deploy AiTM Phishing Pages to Access SharePoint, HubSpot, and Google Workspace
Threat actors are rapidly shifting their intrusion tradecraft toward high-speed, SaaS-centric attacks that completely bypass traditional endpoint security. Since October 2025, security researchers have tracked two distinct adversaries, identified as CORDIAL SPIDER and SNARKY SPIDER, conducting ag
AEO prompt tracking for marketing teams
<img alt="a hubspot-branded featured image graphic with three light green circles in the foreground and a dark forest green background, with the words “
Q2 Trends: Agents, Credits, and MCPs 👀
Plus: Updates from OpenAI, Stripe, Intercom, Hubspot, and Vercel
April 2026
AEO Competitor Analysis: Track AI Answer Engine Rivals
<img alt="Marketers conduct an AEO competitor Analysis " class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Untitled%
Share of Voice Tools for Growing Companies
<img alt="A marketers behind a computer grades her business' Share of Voice" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/h
Free Answer Engine Optimization Tools to Benchmark LLM Visibility
<img alt="Free AEO tools" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Untitled%20design%20-%202026-04-13T16313
How to do keyword research for AEO (+ Tools)
<img alt="keyword research tools for aeo" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Untitled%20design
15 Competitor Monitoring Tools Teams Actually Use (2026)
<img alt="15 Competitor Monitoring Tools Teams Actually Use (2026)" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hub
How we Grow with Agent-first GTM
<img alt="How we Grow with Agent-first GTM" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/CR-0442_AI-Tr
How we Operate as an AI-first Company
<img alt="Illustration of laptop with dashboard chart, video player, notification bell, and code icon on purple background" class="hs-
How we Build with AI
<img alt="Illustration of stacked building blocks with gears, representing foundational AI infrastructure" class="hs-featured-image" src="https://53.fs
6 top answer engine optimization benefits for growth and enterprise marketers
<img alt="a hubspot-branded feature image graphic with a lilac background and burgundy shapes in the foreground, with the words “answ
AI visibility score: How to summarize your AI visibility
<img alt="ai visibility score" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/ai-visibility-score-1-20260408-6528610-
Best practices for answer engine optimization (AEO) marketing teams can't ignore
<img alt="best-practices-for-answer-engine-optimization" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/
How to Optimize Content for ChatGPT: An AI Discovery Guide
<img alt="How to Optimize Content for ChatGPT: An AI Discovery Guide" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-n
Atlassian and HubSpot Join Shift From AI Flat Fees
Dozens of enterprise software firms have shifted away from charging customers flat, per-user subscription fees as AI threatens their seat-based pricing model. By the end of 2025, 79 of the 500 software companies tracked by former OpenView partner Kyle Poyar, including HubSpot, Adobe and S
AI citation tracking: How to track (and grow) AI engine citations
<img alt="AI citation tracking: How to track (and grow) AI engine citations" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/h
Good Better Best, for Agents
Plus: Updates from Hubspot, Datadog, Shopify, SentinelOne, and Hexnode.
15 HubSpot updates from March 2026 managers and admins need to know
The March updates focus on giving teams more flexibility,
Generative engine optimization KPIs that actually matter for marketing teams
<img alt="geo kpis that matter for marketing teams" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/geo-kpis-1-20260330-5387695.w
HubSpot Stock Takes a Hit as AI Fears Grow
HubSpot Stock Takes a Hit as AI Fears Grow<
Our Own Agent Deleted Amelia, HubSpot Gave Us a Zero, and 100 Days Since I Opened Canva: The Latest In The Agents #002
NAmelia and I just shipped Episode #002 of The Agents. Same deal as always: three humans, 20+ agents, revenue went from -19% to +47% YoY, and every week we talk about what’s actually working, what’s breaking, and what you should do about it if you’re deploying agents at scale. Epis
AEO metrics every marketer should track in 2026
<img alt="aeo metrics" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/aeo-metrics-1-20260318-4713554.webp" style="width: auto
AEO Strategy for B2B: 9 Tactics to Increase B2B Answer Engine Visibility
<img alt="aeo strategy for b2b" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/AEO-strategy-for-B2B-1-20260324-6770335.w
The future of generative engine optimization: How 5 GEO trends reshape loop and inbound marketing
<img alt="future of geo" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/future-of-geo-1-20260324-3677129.webp" style="width
HubSpot adds AEO tools and expands AI agents in Spring 2026 updates
New AEO dashboards and CRM-based prompt suggestions aim to help teams manage brand visibility in answer engines while organic search softens.
Why So Many Are Struggling in the AI Era: They Are Shipping 60% Solutions
HubSpot is one of the greatest classic SaaS and B2B companies of all time. The majority of the SaaStr AI community runs on HubSpot. We are big fans. But … I just tried HubSpot’s new AEO (AI Engine Optimization) tool announced as part of its big new AI push. And this new tool? Yes sure.
8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)
<img alt="grow personal brand as creator" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/btb%20
HubSpot launches AI tools to tackle search decline
HubSpot bets on answer engines and AI-driven sales, marketing and support tools as it says organic traffic has fallen 27% year on year.
We Analyzed 24 Top B2B Brands. The Ones Punching Above Their Weight on Backlinks Doubled Down These Two Content Types.
Nearly every early-stage content team operates under the same assumption: backlinks are a game for brands that already have authority. HubSpot can earn 1,000 referring domains (RDs) on a single page because they’re HubSpot. You can’t, because you’re not. But that’s just not true
HubSpot just fixed one of its most frustrating developer problems
HubSpot API versioning has been a source of quiet pain for developers building on the platform for years. The v1, v2, v3, v4 naming system was inconsistent across APIs, deprecation windows were short, and breaking changes arrived without a predictable rhythm. As of March 2026, that changes. For c
HubSpot integrates Reddit to bring social conversations into marketing tools
HubSpot has introduced a new integ
Reddit launches new public beta integration with HubSpot
Reddit launches new public beta integration with HubSpot
Reddit Plugs Into Hubspot To Bring Marketers Closer To Real Conversations
For years, Reddit has been where people go for honest opinions. Now, it’s becoming a place where brands…
How HubSpot became the #1 CRM in AI search [A case study]
<img alt="how HubSpot increased AI search visibility" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/How-HubSpot-b
What AEO rank trackers measure and why marketers need them
<img alt="person using AEO rank tracker on a computer" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/aeo-rank-trackers
HubSpot adds Answer Engine Optimization, contextual updates to platform
HubSpot adds Answer Engine Optimization, contextual updates to platform <a class="username" href="https://www.constellationr.com/us
AEO Insights: Building an Informed Answer Engine Strategy
<img alt="people in an office getting AEO insights from computer" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/aeo-insight
What is AEO SEO? Why Answer Engine Optimization Is the Next Evolution of SEO
AI search is reshaping how users find information, shifting visibility from rankings to AI-generated answers. HubSpot’s new AEO tool highlights how answer engine optimization is emerging as the next phase of SEO. The post <a href="https://www.techrepublic.com/article/ai-search-optimization
HubSpot Launches AEO Tool to Help Brands Compete in AI Search
HubSpot launches an AEO tool inside Marketing Hub to track AI visibility, citations, and competitors. See what this HubSpot news means for marketers. The post HubSpot Launches AEO Tool to Help Brands Compete in AI Se
The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)
<img alt="freshness, structure, authority in ai search visibility" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/FSA-1-202
HubSpot Launches AEO & Expands AI Agents in Spring 2026 Spotlight
New tools aim to help go-to-market teams build awareness, grow revenue and scale support with business-s
HubSpot targets AI-driven buyer behavior shift with new tools and agents
Customer relationship management vendor HubSpot Inc. today introduced a set of product updates aimed at helping sales and marketing teams adapt to a shift in how buyers research and engage with vendors, with a particular focus on visibility inside artificial intelligence-driven search tools. The
HubSpot: The AI-Powered CRM and Ecosystem That Grows With Your Sales and Marketing Efforts
Growth-minded businesses often hit a wall when their software can no longer keep up with their ambition. You might find yourself trapped in a cycle of app sprawl, where marketing leads are buried in spreadsheets, sales reps are flying blind without context, and support teams are reacting to issues r
OpenAI’s TBPN deal shows how talent, media, and influence are collapsing into one
We saw an earlier version of this shift firsthand at HubSpot when we expanded into media through acquisitions like The Hustle and My First Million.
HubSpot Switching AI Pricing From Per Use to Per Resolution. But Does It Really Matter?
So HubSpot just made a big pricing change to its Breeze AI agents. Starting April 14, its AI Customer Agent pricing moves from $1.00 per conversation to $0.50 per resolved conversation. And its Prospecting Agent moves from a flat monthly charge per contact enrolled to $1.00 per lead recommended for
HubSpot Goes All-In on AI Agents and Ditches Its Own Conference to Prove It
HubSpot replaces its iconic Inbound conference with Unbound, relocating to San Francisco and restructuring its entire platform around AI agents. The move signals the company's most
The Real AI Race Isn't About Models or Data. It's About Context.
<img alt="Person sitting on couch with laptop and coffee cup, illustrating go-to-market strategy concept" class
AEO strategy for SaaS: 6 tactics that convert prospects into trials
<img alt="aeo for saas companies" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/aeo-for-saas-companies-1-20260401
HubSpot rebrands its flagship conference from Inbound to Unbound
After declaring inbound dead last year, HubSpot is renaming its annual c
HubSpot rebrands its flagship conference
After declaring the inbound strategy dead last year
TikTok, HubSpot Launch New Marketing Integration
TikTok and HubSpot have introduced a native integration that allows marketers to manage, measure, and connect TikTok activity within HubSpot’s Marketing Hub. According to announcements from both companies, the integration brings TikTok advertising, organic content, and customer relationship data int
Loop Marketing vs. traditional marketing: What’s the difference?
<img alt="Loop Marketing vs. traditional marketing" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/5
Marketing forecast fundamentals every growth team needs
<img alt="marketing forecasting" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/marketing-forecast-1-20260401-6565153.
Knowing About AI Isn't Enough. Here's How to Actually Use It.
<img alt="Collage showing AI tools including lightbulb, hands typing on a laptop, and gears against teal and orange background" class="hs-featured-image" src=
Which CRM Should You Use in 2026/2027? Follow the Agents
What CRM should you use today? One of the classics, Salesforce or HubSpot? If so, which? Or one of the next generation, from Lightfield to Monaco to Aurasell? I was just asked this question by the CRO of a leading AI company that is planning to add 250 sellers this year. And is thinking of...
Zero-click searches and the future of your marketing funnel
<img alt="Zero-click searches and the future of your marketing funnel" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53
TikTok expands partnership with HubSpot
<img alt="TikTok expands partnership with HubSpot" class="webfeedsFeaturedVisual wp-post-image" height="630" src="https://dataconomy.com/wp-content/uploads/2026/04/tiktok-expands-partnership-with-hubspot-to-enhance.png" style="display: block; margin: auto; margin-bottom: 10px;" title="TikTok expands
TikTok expands HubSpot integration
TikTok expands HubSpot integration
Profound vs. AthenaHQ AI: Which AEO platform fits your growth stack?
<img alt="profound vs athena ai for aeo" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/profound-vs-athena-ai-for-ae
Best workflow automation software: How to choose the right tool for your growth stage
<img alt="workflow automation tools" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/workflow-automation-tools-1
Is AI Killing Web Traffic? How AI Overviews Impact Organic Website Traffic
<img alt="is ai killing web traffic" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/is%20ai%20killing%20website
HubSpot to price Breeze Customer Agent, Breeze Prospecting Agent on outcomes
HubSpot to price Breeze Customer Agent, Breeze Prospecting Agent on outcomes <a class="username" href="https://www.constellationr.c
HubSpot Shifts Breeze AI Agents to Pay-per-Result Pricing
Two Breeze AI agents now charge only for completed tasks, cutting customer risk and aligning spend with
HubSpot moves to outcome-based pricing for some Breeze AI agents
HubSpot bets customers will be more likely to deploy
HubSpot flips AI pricing on its head with outcome-based Breeze agents
Inbound marketing and customer relationship management platform HubSpot Inc. today announced it’s changing how customers pay for artificial intelligence with the introduction of an outcome-based pricing model for two of its core AI tools that ties cost directly to results rather than usage.
Toolradar Research
See HubSpot in context: The SaaS Press Index 2026
We analyzed 6,704 press mentions across 290 outlets to rank which SaaS tools win coverage. Find HubSpot's position relative to the 488 most-covered tools.
Read the reportExplore HubSpot
Press coverage is one signal. See the full picture.