HubSpot in the Media
179 mentions across press, blogs, and newsletters
July 2026
Agilysys vs. HubSpot: Which Software Stock Is a Better Buy in 2026?
One targets niche hospitality with 12% net margins; the other pursues broader markets at 1.5% margins. Valuation and profitability trajectories diverge sharply.
HubSpot vs. CS Disco: Which Technology Stock Is a Better Buy in 2026?
HubSpot's 19.2% revenue growth and profitability contrast sharply with CS Disco's usage-based model and ongoing losses.
Growth experimentation: A guide for growing marketing teams
<img alt="Growth experimentation" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Growth%20experimentation.webp" st
HubSpot tried to feed its AI with customer data. The revolt took four days
HubSpot has scrapped a plan to use its customers’ data for a new AI feature, just four days after announcing it. The CRM firm changed its terms on 1 July to pool customer data, including co
Facing a Revolt, HubSpot Reverses Decision to Use Customer Data For AI Feature
HubSpot last week triggered a firestorm among customers after announcing a plan to use some of the data they store with HubSpot’s customer relationship management app to power a forthcoming AI-powered feature. While HubSpot reversed course four days later, the episode shows how sensitive cu
HubSpot reverses course after customers reject AI data sharing
Beyond the backlash lies a bigger issue for marketers: when vendors build AI with custome
5 Simple Reasons We Won’t All Vibe Code Our Own HubSpot or Salesforce
Someone on X this week made a claim that has truth in, but also radically overstates things: “I’ve built AI agents that do everything HubSpot would have done for me and more. And I’m not technically inclined.” I believe him. Because we’ve done a version of it ourselves.
HubSpot’s May 2026 updates: Breeze gets serious, automation gets smarter, and your data gets cleaner
May's HubSpot updates focused on making AI an active part
"We made a mistake" - HubSpot rolls back data sharing policy
Future changes will be "fully and transparently opt‑in" says HubSpot after holiday weekend outrage.
How HubSpot Scaled Semantic Search to 20 Billion Vectors
SaaS software vendor HubSpot has described how its semantic search platform grew from a proof of concept into an internal service that now manages more than 20 bill
HubSpot kills Contact Discovery terms after customer backlash
Enrichment terms were reverted after only 4 days once customers challenged HubSpot's transparency around CRM data sharing; a redesigned opt-in has no set date.
HubSpot increased leads by 1850%, and we asked them how: The AEO playbook
I caught up with Aja Frost to get her thoughts on how other businesses can benefit by optimizing their websites for AEO
HubSpot Reverses Customer Data Enrichment Plan After Customer Backlash
"We made a mistake." HubSpot's rare public reversal on data enrichment came after custome
Handwrytten cards now fire automatically from HubSpot deals
Cards can trigger from any HubSpot deal, ticket, or contact record at no extra fee, with each note logged automatically to the CRM timeline as volume scales.
HubSpot’s Warmly deal points to the next generation of CRM
HubSpot's acquisition shows CRM platforms are evolving from customer databases into AI sy
What are semantic keywords? Here's how to find & use them
<img alt="semantic keywords" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/semantic-keywords-1-20260607-2162504.webp"
June 2026
HubSpot Acquires Warmly to Boost AI Agents
The CRM giant adds person-level intent data and AI go-to-market agents as it deepens its agentic platfor
How to track your brand’s presence in AI search
<img alt="how to track my presence in AI search, with graphic of magnifying glass over webpage" class="hs-featured-image" src="https://53.fs1.hubspotuser
Campaign optimization strategies that actually work in 2026
<img alt="campaign optimization" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/campaign-optimization-1-20260522-29
HubSpot vs. Salesforce: Which CRM Stock Is the Better Buy?
HubSpot and Salesforce both got hit by the SaaSpocalypse sell-off, and neither stock has recovered yet despite their enhanced fundamentals.
What is AI search optimization? (& why marketers should care)
<img alt="Two women at laptop researching what is AI search optimization" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na
Scrunch vs Semrush: AI visibility or traditional SEO?
<img alt="scrunch vs semrush: woman on laptop researching the two AEO tools" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hub
What VCs Are Hunting Today: $100B in 10 Years
When I was a founder, a $1B outcome was pretty crazy. Salesforce was worth $2B when I started as a B2B founder, and when the first wave of B2B software IPOs went out after that (Box, HubSpot, Zendesk), they all were worth around $1B, plus or minus. Boy that sounds quaint today. The goal for... <br
CRM administration: Roles and best practices guide
<img alt="An image of a robot and 3 marketers working together represents CRM administration" class="hs-featured-image" src="https://53.fs1.hubspotuserco
Profound vs. Bluefish AI for AEO: Which tool wins for marketers?
<img alt="profound vs bluefish" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/profound-vs-bluefish-ai-for-aeo-1-202
GoDaddy, HubSpot, and Upstart Shares Skyrocket, What You Need To Know
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CRM compliance: What it is and how to nail It with your team & tech
<img alt="crm compliance for businesses" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/crm%20compliance.png" style="width
8 top Profound alternatives your marketing team can actually use
<img alt="profound alternatives" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/profound-alternatives-1-20260616-44
HubSpot: This Fire Sale Won't Last
The customer relationship management platform company may have been overvalued at the start of the year, but it's now trading at a discount.
What If AI Visibility Isn't a Score — It's a Mirror?
What HubSpot's AEO Grader got right about SparkToro, what it missed, and why the misses were actually the useful parts.
Salesforce at 3.1x ARR, HubSpot Down 56%, Adobe at 11x Earnings: Are They Just Too Oversold Now?
Four months ago the market decided B2B software was dead. In a 48-hour stretch in February, roughly $285 billion in software market cap evaporated. The trigger was the fear that AI agents would make per-seat licensing obsolete, that the entire model of charging companies for seats their employees wo
HubSpot: Priced For An AI Disruption That Is Not Happening
HubSpot's AI monetization levers are accelerating, with active core seat users up 90% YoY. Click here to read why HUBS stock is a Buy.
How to rank in AI search results: Expert best practices
<img alt="How to rank in AI search results — marketer reviewing AI overview citations on laptop screen" class="hs-featured-image" src="https://53.fs1.hubs
HubSpot Stock's Momentum Score Jumps As Shareholders Approve 2.3 Million New Shares For Incentives
HubSpot Inc (NYSE: HUBS ) stock saw a sharp surge in momentum score, jumping from 18.21 to 32.09 on a week-ove
HubSpot's $42B partner bet: who wins when agents run the CRM
HubSpot projects $42B in partner revenue by 2030 per IDC. AI-first revenue hits 28.4% CAGR as the agentic internet reshapes CRM and mid-market software buying.
HubSpot data: AI search beats demos as top driver of CRM purchase intent
HubSpot: AI search now the single strongest predictor of CRM purchase intent, beating demos, reviews, and sales calls, new survey of 3,000+ buyers reveals.
How to get your website indexed by ChatGPT [2026]
<img alt="how to get indexed by ChatGPT graphic with bot and code graphics" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-n
Creative Edge integrates NeigerDesign to expand HubSpot and growth services
Creative Edge’s integration of NeigerDesign combines branding, HubSpot automation, video, and paid media, reflecting demand for unified mid-market delivery.
FAQs for AEO: How to structure answers that rank in answer engines
<img alt="FAQs for AEO" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/faqs-for-aeo-1-20260609-3393899.webp" style="width: a
What role should be your first social media hire?
Plus four formats to try this week, inside HubSpot's campaign with Kyle Cooke, and more.
AI email marketing tools: Our top picks for 2026
<img alt="ai email marketing tools" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/ai-email-marketing-tools-1-20
Schema markup for AEO: How to implement it to boost answer engine visibility in 2026
<img alt="schema markup aeo" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/schema-markup-aeo-1-20260522-8940243.webp"
Keyword research for AEO: A guide for winning answer engine traffic in 2026
<img alt="keyword research for aeo" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/keyword-research-for-aeo-1-202605
How to use your CRM for smarter email marketing campaigns
<img alt="how to use a crm for email marketing" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/how-to-use-a-crm-for-e
Customer portals, more AI in HubSpot’s April update
April’s HubSpot updates focused on reducing friction for
On-page content formats answer engines actually favor [new research]
<img alt="Man and woman look at best on-page content formats for AI on laptop" class="hs-featured-image" src="https://53.fs1.hubspo
The AI Perception-Reality Gap
<img alt="Featured image with the title “The AI Perception Reality Gap” on a soft purple abstract background with orange star-like HubSpot brandin
May 2026
Salesforce Just Reaccelerated Growth at $45B+ ARR. It Took the Entire Kitchen Sink. 5 Learnings.
Reaccelerating growth at scale is the hardest thing in B2B. Almost no one does it. The law of large numbers is tough to defeat: the bigger you get, the more new revenue you need just to hold the same growth rate, and eventually the math wins. HubSpot, Workday, even the great ones have spent the... <
3 AI Software Stocks JPMorgan Loves — And One Could Jump 214%
ZoomInfo Technologies Inc. (NASDAQ: GTM ) , HubSpot, Inc. <a class="ticker-link" href="https://www.ben
The role of citations in AEO: Why citations matter more than backlinks for AI visibility
<img alt="Citations signal content authority to AI engines, replacing backlinks as the primary trust metric for answer engine visibility." class="hs-featur
Introducing the HubSpot Agent CLI
<img alt="text “Introducing the HubSpot Agent CLI” beside a hand-drawn robot illustration holding an orange sparkle, with HubSpot branding
How Owner.com’s CRO Is Closing $2M+ in ARR Per Rep With AI: 5 Things You Can Steal To Do It Yourself
At SaaStr AI 2026, Kyle Norton, CRO of vertical AI leader for restaurants Owner.com, walked through how his team is generating outcomes that look impossible on paper. Owner sells vertical AI to independent mom-and-pop restaurants (think HubSpot plus Shopify for the corner takeout spot) and they̵
What AI Overviews mean for SEO & website traffic
<img alt="woman searching what ai overviews mean for SEO on laptop" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/
How to rank in AI Overviews on Google and beyond
<img alt="how to rank in ai overviews" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/how%20to%20rank%20in%20
How to optimize for AI overviews (AIOs): A complete 2026 playbook
<img alt="a screenshot of a hubspot media-branded graphic with an orange background and a light pink shape in the foreground, with the words "
How to Align HubSpot with Your Customer Support Stack
Most RevOps teams don't have a HubSpot problem. They have a data fragmentation problem — and HubSpot sits in the middle of it. Sales closes a deal, the handoff happens, and suddenly the support team is working from a different system with a different version of the customer story. Tickets don't map
Best AI search analytics tools for marketing teams
<img alt="ai search analytics tools" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/ai-search-analytics-tools-1
AI citation tracking tools to monitor and increase visibility
<img alt="AI citation tracking tools" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/ai-citation-tracking-tool
5 Interesting Learnings from HubSpot at $3.5B in ARR: 23% Reported Growth, $211M in Buybacks, and a 16% Stock Drop
On paper, this was a strong quarter for HubSpot. Maybe not epic, but strong. HubSpot reported Q1 ’26 with revenue of $881M, up 23% … as reported. Subscription revenue alone hit $862.3M, putting ARR run-rate around $3.45B. They beat consensus by $18M. Customer count crossed 299,458, up 16
Brand mentions: How to track and measure visibility
<img alt="a hubspot-branded featured image with a dark burgundy background and three pink shapes in the foreground, with the words “brand mentions” in the bo
Why HubSpot Stock Is Breaking Out Again
Why HubSpot Stock Is Breaking Out Again  
HubSpot AEO Sensor goes live as ChatGPT traffic hits 12-month low
HubSpot launches AEO Sensor, a free public dashboard for answer engine volatility, citation shifts, and AI-referred traffic from ChatGPT, Gemini, and Perplexity
Anthropic Pitches 1,000 Main Street Owners. The Real Customer Is QuickBooks.
Anthropic launched Claude for Small Business on Wednesday with connectors to QuickBooks, PayPal, HubSpot, Canva and Docusign. The brochure cites 36 million U.S. small businesses; a 10-city tour seats 1,000. The integration list points to where the commercial work actually lands.
HubSpot Founder Buys Stock Dip, Brushes Off AI Concerns: 'Don't Think Completely Humanless Is A Good Idea'
HubSpot Inc (NYSE: HUBS ) is one of several software stocks that have gotten hammered over the past year, with fears
How HubSpot got all engineers to use AI without any mandates
By avoiding mandates and proving measurable results, HubSpot says 94% of all employees now use AI.
5 Interesting Learnings from Monday at $1.4 Billion in ARR: Guidance Raised, Stock Crushes, NDR Up to 116%, But Real AI Revenue Still Ahead
Monday.com (MNDY) reported Q1 2026 this morning. The stock popped 28%+ in pre-market trading. In the same week, HubSpot reported a clean beat, and the stock dropped 16%. Both companies are application-layer B2B incumbents. Both have 250K+ customers. Both have AI strategies. Both reported revenue bea
BofA makes hard call on HubSpot stock after earnings
HubSpot gave investors a first-quarter report that showed several positive headline numbers, but Bank of America came away focused on a different part of the story. The firm downgraded HubSpot to underperform from buy and cut its price objective to $180 from $300, arguing that the ...
HubSpot Earnings Call Highlights AI-Fueled Growth
<a href="https://news.google.com/rss/articles/CBMi4AFBVV95cUxNbEU4ZzRKR0dwOTJJaVA4ZHEwNlEyd2dHMWlmVDllTGpfc1pjN1ctVXliRHIyUGtpT1dJQnFBUTgzTzZzWUFNRjdkbjluX1pvdFpQajQ5c1N5QXNCTTI5b29ST2lQbG9ja0Q0UlB6Y3FMbDlQWmYzVUhvdmN4V0Y0Y2FBUlJ6c1JXOG1VdTIxWnRFel8zZjZlNHVURlUtUG5JNkNKQ0ppek11dGkybkV2cUZxTGZKUUQyUl
HubSpot Crashes To 52-Week Low: Is the Pivot To AI Agents Killing Momentum?
Analysts turned cautious on HubSpot, Inc (NYSE: HUBS ) after the company issued <a href="https://www.benzinga.com/tr
Stock Market Movers: Innodata (INOD) Explodes 92% Higher as Rocket Lab (RKLB) Soars 23%
Innodata soared 92% and Rocket Lab jumped 23%, while Cloudflare fell 22.5% and HubSpot dropped 21.4% as tech stocks showed clear sector divergence. The post Stock Market Mover
The B2B Reacceleration Is Real, But Uneven. Twilio, Atlassian, Datadog, Cloudflare, and Palantir Just Proved It. HubSpot and Shopify Still Have To.
Seven of the most-watched names in public B2B reported in the last few days. Growth is back for many: Twilio just hit its highest growth in three years, from single digits to 20%+, and accelerating. Atlassian jumped to 32% and the stock ripped 30% in a day. Datadog hit its first ever $1 billion qua
HubSpot (HUBS) Stock Plunges 24% Following Disappointing Future Growth Outlook
HubSpot (HUBS) shares crashed 24% despite beating Q1 estimates as weak FY26 guidance and sales disruptions led to analyst downgrades from major firms. The post HubSpot (HUBS) Stock
44% Indian firms cite data quality issues as barrier to deeper AI adoption: Report
HubSpot has announced a series of new and updated AI-powered products at its Spring Spotlight 2026 event, aimed at helping businesses improve marketing, sales and cu
6 generative engine optimization benefits every marketer should know
<img alt=" a hubspot-branded featured image with a pastel pink background and a light pink geometric sh
HubSpot Forecasts Slowing Quarterly Sales Growth, Shares Drop 20%
Shares of HubSpot dropped more than 20% after its March quarter earnings, as some investors seemed to be unimpressed by its revenue forecast for its current quarter and full fiscal year. HubSpot’s revenue grew 23% to $881 million during the quarter compared to last year, around $20 million
HubSpot Raises Guidance, Here's Why Shares Are Getting Hammered Thursday
HubSpot Inc (NYSE: HUBS ) stock is falling on Thursday after the company reported first-quarter financial results<a
Digital Marketing Optimization: 10 Best Strategies to Increase Marketing ROI
<img alt="Digital marketing optimization " class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Digital%20Market
Brand Visibility: How to Increase It in the Era of AI
<img alt="Brand visibility dashboard showing cross-channel metrics from search to social to AI discovery" class="hs-featured-image" src="https://53.fs1.hub
Product SEO: 8 Strategies That Drive Demand for B2B & SaaS
<img alt="Product SEO" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Product%20SEO.png" style="width: auto !important; float
HubSpot bets on open APIs and MCP to let any agent run its CRM
HubSpot's CPTO today detailed a plan for full API parity and an open MCP server so any AI agent can access CRM data and intelligence across 280,000+ customers.
Our Vision for Building an Open Ecosystem for the Agent Era
<img alt="Our Vision for Building an Open Ecosystem for the Agent Era" class="hs-featured-image" src="https://53
Attackers Deploy AiTM Phishing Pages to Access SharePoint, HubSpot, and Google Workspace
Threat actors are rapidly shifting their intrusion tradecraft toward high-speed, SaaS-centric attacks that completely bypass traditional endpoint security. Since October 2025, security researchers have tracked two distinct adversaries, identified as CORDIAL SPIDER and SNARKY SPIDER, conducting ag
AEO prompt tracking for marketing teams
<img alt="a hubspot-branded featured image graphic with three light green circles in the foreground and a dark forest green background, with the words “
Q2 Trends: Agents, Credits, and MCPs 👀
Plus: Updates from OpenAI, Stripe, Intercom, Hubspot, and Vercel
April 2026
AEO Competitor Analysis: Track AI Answer Engine Rivals
<img alt="Marketers conduct an AEO competitor Analysis " class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Untitled%
Share of Voice Tools for Growing Companies
<img alt="A marketers behind a computer grades her business' Share of Voice" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/h
Free Answer Engine Optimization Tools to Benchmark LLM Visibility
<img alt="Free AEO tools" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Untitled%20design%20-%202026-04-13T16313
How to do keyword research for AEO (+ Tools)
<img alt="keyword research tools for aeo" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Untitled%20design
15 Competitor Monitoring Tools Teams Actually Use (2026)
<img alt="15 Competitor Monitoring Tools Teams Actually Use (2026)" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hub
How we Grow with Agent-first GTM
<img alt="How we Grow with Agent-first GTM" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/CR-0442_AI-Tr
How we Operate as an AI-first Company
<img alt="Illustration of laptop with dashboard chart, video player, notification bell, and code icon on purple background" class="hs-
How we Build with AI
<img alt="Illustration of stacked building blocks with gears, representing foundational AI infrastructure" class="hs-featured-image" src="https://53.fs
6 top answer engine optimization benefits for growth and enterprise marketers
<img alt="a hubspot-branded feature image graphic with a lilac background and burgundy shapes in the foreground, with the words “answ
AI visibility score: How to summarize your AI visibility
<img alt="ai visibility score" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/ai-visibility-score-1-20260408-6528610-
Best practices for answer engine optimization (AEO) marketing teams can't ignore
<img alt="best-practices-for-answer-engine-optimization" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/
How to Optimize Content for ChatGPT: An AI Discovery Guide
<img alt="How to Optimize Content for ChatGPT: An AI Discovery Guide" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-n
Atlassian and HubSpot Join Shift From AI Flat Fees
Dozens of enterprise software firms have shifted away from charging customers flat, per-user subscription fees as AI threatens their seat-based pricing model. By the end of 2025, 79 of the 500 software companies tracked by former OpenView partner Kyle Poyar, including HubSpot, Adobe and S
AI citation tracking: How to track (and grow) AI engine citations
<img alt="AI citation tracking: How to track (and grow) AI engine citations" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/h
Good Better Best, for Agents
Plus: Updates from Hubspot, Datadog, Shopify, SentinelOne, and Hexnode.
15 HubSpot updates from March 2026 managers and admins need to know
The March updates focus on giving teams more flexibility,
Toolradar Research
See HubSpot in context: The SaaS Press Index 2026
We analyzed 6,704 press mentions across 290 outlets to rank which SaaS tools win coverage. Find HubSpot's position relative to the 488 most-covered tools.
Read the reportExplore HubSpot
Press coverage is one signal. See the full picture.