How does Ketch ensure consent choices are enforced across all data systems, not just collected?
Ketch utilizes APIs and a lightweight tag infrastructure to connect consent signals directly to all your underlying data systems. This ensures that user preferences, once captured, are actively enforced across your entire data ecosystem, preventing data from being used in ways that violate consent.
What is 'Progressive Consent' and how does it benefit marketing teams?
Progressive Consent in Ketch offers predictive and contextual consent experiences. It allows marketers to design customizable user journeys with incentive-driven consent prompts, presenting privacy choices at relevant moments. This approach aims to maximize consumer understanding and opt-in rates by connecting user value with related privacy choices, ultimately improving first-party data quality and quantity.
How does Ketch's AI-powered system discovery improve data mapping compared to traditional methods?
Ketch's AI-powered discovery eliminates the need for static spreadsheets and manual scanning. It provides fast insights into your data footprint, offering real-time data mapping for ROPA creation and granular data visibility down to individual cells. This significantly reduces the time and effort compared to survey-based data discovery methods, identifying risks immediately.
Can Ketch help transition from legacy privacy solutions like OneTrust, and what support is provided for this migration?
Yes, Ketch offers a 'Ketch Switch' program specifically designed for seamless migration from legacy solutions like OneTrust, with many customers transitioning in as little as 2-4 weeks. Onboarding support includes dedicated customer success experts, Slack communication, weekly checklists, and thorough documentation to ensure a smooth transition without technical roadblocks.
How does Ketch's Data Sentry feature help identify and prevent unauthorized sensitive data transfers?
Data Sentry provides real-time data and risk classification across properties and systems. It validates consumer opt-out compliance and proactively uncovers unauthorized sensitive data transfers, helping businesses identify privacy vulnerabilities before they are discovered by regulators or plaintiffs' attorneys. This feature is crucial for maintaining compliance and protecting against reputational risk.
What kind of pre-built templates does Ketch offer for privacy and AI regulations, and how are they kept up-to-date?
Ketch includes pre-built templates for every major privacy and AI regulation, such as GDPR, CCPA/CPRA, and others. While the exact update mechanism isn't detailed, the platform is designed for 'adaptive compliance with every data law,' implying continuous updates and support for evolving regulatory landscapes to ensure users remain compliant with the latest requirements.