Lurkit
UnclaimedEmpowering game studios to amplify visibility and engage with creators for marketing success.
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TL;DR - Lurkit
- Connects game studios with content creators for marketing.
- Provides marketing insights to optimize game promotion.
- Streamlines creator program management and performance tracking.
Pricing: Paid only
Best for: Enterprises & pros
Pros & Cons
Pros
- Specialized for the gaming industry, addressing unique marketing challenges.
- Offers a dual approach with both insights and creator management.
- Simplifies the process of running influencer marketing campaigns for games.
Cons
- Specific pricing details are not publicly available.
- Requires active management from game studios to maximize creator relationships.
- Effectiveness is dependent on the quality and reach of available creators on the platform.
Key Features
Creator discovery and recruitmentCreator campaign managementPerformance tracking for creator programsMarket trend analysisCompetitor analysisAudience engagement insights
Pricing Plans
Indie
Contact for pricing
- Marketing insights
- Creator CRM
- Key campaigns
- Paid campaigns and "Quests" (includes 15% commission fee per Quest)
Studio
Contact for pricing
- Marketing insights
- Creator program
- Creator CRM
- Success agent
- Key campaigns
- Paid campaigns and quests (includes 15% commission fee per Quest)
Publisher
Contact for pricing
- Marketing insights
- Creator program
- Creator CRM
- Success agent
- Key campaigns
- Paid campaigns and quests (includes 15% commission fee per Quest)
About Lurkit
By Toolradar Team·
Lurkit is a platform designed for game studios to enhance their marketing efforts and grow their audience. It offers solutions for both marketing insights and creator programs, aiming to make games more visible and heard in the competitive gaming landscape. The platform helps studios connect with relevant content creators, manage creator campaigns, and gain valuable data-driven insights into their marketing performance.
For marketing insights, Lurkit provides tools to understand market trends, competitor strategies, and audience engagement. This allows studios to make informed decisions and optimize their marketing spend. Through its creator programs, Lurkit facilitates the discovery, recruitment, and management of content creators, enabling studios to leverage influencer marketing effectively to reach new players and build communities. It streamlines the process of collaborating with creators, from initial outreach to performance tracking.
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Lurkit FAQ
How does Lurkit assist game studios in identifying the most suitable content creators for their specific game genre?
Lurkit employs a specialized discovery mechanism that analyzes creator content, audience demographics, and engagement metrics relevant to various game genres. This allows studios to filter and identify creators whose audience aligns best with their target player base, ensuring more effective outreach and campaign performance.
What kind of marketing insights can game studios expect to gain from using Lurkit, beyond basic analytics?
Beyond basic analytics, Lurkit provides actionable insights such as competitive landscape analysis, emerging market trends within specific game categories, and detailed audience sentiment tracking related to game launches and updates. This helps studios refine their marketing strategies and identify untapped opportunities.
Can Lurkit integrate with existing game development or marketing tools that studios might already be using?
While specific integration details are not publicly listed, Lurkit is designed to be a comprehensive marketing solution. Studios should inquire directly about API access or direct integrations with common marketing automation platforms, CRM systems, or game analytics tools to ensure a seamless workflow.
How does Lurkit handle the legal and contractual aspects of working with multiple content creators for a single campaign?
Lurkit streamlines the management of creator programs, which typically includes features for managing agreements and deliverables. While it facilitates the operational aspects, studios are generally responsible for their own legal counsel regarding specific contractual terms with creators.
What differentiates Lurkit's creator program management from general influencer marketing platforms?
Lurkit's primary differentiator is its exclusive focus on the gaming industry. This specialization means its creator database, analytics, and campaign tools are tailored to the unique dynamics of game marketing, including understanding game-specific metrics, creator communities, and player engagement patterns that general platforms may overlook.
Source: lurkit.com