Publitas
UnclaimedInspire and convert shoppers with AI-enabled shoppable digital publications.
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TL;DR - Publitas
- Transforms PDFs and product feeds into shoppable digital publications.
- Distributes interactive content across all devices and marketing channels.
- Provides analytics and A/B testing to optimize conversion and engagement.
Pricing: Paid only
Best for: Enterprises & pros
Pros & Cons
Pros
- Simplifies the creation of interactive, shoppable content from existing assets.
- Enhances shopper engagement through rich media and personalized experiences.
- Provides robust analytics and A/B testing capabilities to optimize marketing efforts.
- Drives direct conversions and supports cross-selling within publications.
- Offers world-class support and a comprehensive knowledge base.
Cons
- Specific pricing details are not publicly available, requiring a demo request.
- The platform's full benefits are most realized by businesses with existing product catalogs or PDFs.
Key Features
PDF and product feed upload for content generationAutomatic distribution of publicationsPerformance measurement and optimization toolsInteractive content embedding (GIFs, slideshows, videos)Dynamic content updatesHyper-personalization for increased relevanceShoppable product hotspotsDirect add-to-cart functionality from publications
Pricing Plans
Free TrialBronze
€29 Per month
- External links
- SEO optimization
- Integration with Google Analytics (GA4)
- 1 user
- 100 GB Monthly data traffic
- Reliable hosting
- Mobile & desktop friendly
- Basic reader features
- Flip & slide effect
- Booklet or single-page format
- Embed on website
- Search engine optimization (SEO)
- Links
- Page references
- Multilingual publications
- Right-to-Left for Arabic & Hebrew
- Page-based publications
- Automated link tagging
- Replace PDF
- Knowledge base
- Email support
- Cookie policy
- Report publication
Silver
€98 Per month
- All Bronze features
- Video content (YouTube, Vimeo & MP4)
- Image/GIF content
- Custom branding
- Custom domain with free SSL
- 1 user
- 250 GB Monthly data traffic
- Custom branded reader
- Video (YouTube, Vimeo & MP4)
- Image content & hotspots (GIF/PNG/URL)
- Password protected publications
Gold
€396 Per month
- All Silver features
- Shoppable content via product overlays
- Sync product info from your online store
- Auto-detect products based on SKU tags
- Publication scheduling
- 1 user
- 500 GB Monthly data traffic
- Phone support
- Shoppable content via product overlays
- Share products
- Schedule publications
- Import & update product feed
Enterprise
Contact Us
- All Gold features
- Custom solution services
- Bespoke A/B testing and optimization services
- Dedicated success manager
- Shopping cart
- Dynamic products, prices, and availability
- Personalization
- Automated SKU tagging
- Multi-brand account structure
- Advanced analytics solutions and consultancy
- API access
- Custom users
- 1000 GB Monthly data traffic
- Vertical scroll navigation
- Add text and style with custom fonts
- Preview for mobile, desktop, and tablet
- Landing pages
- On-demand Positioning grids & guides
- On-demand AI-generated accessibility texts
- On-demand AI-generated images
- Image slideshows & carousels
- Promotional banners
- External content (iframe)
- Related publications
- Personalized promotions
- Favorites list
- WhatsApp checkout
- Email checkout
- On-demand Shopping cart integration
- Detected products based on SKU
- Automated SKU tagging
- Remove product image background
- Manage multiple brands/groups
- API access
- On-demand Dynamic products
- On-demand Dynamic price update
- On-demand Automated stock availability
- On-demand Replace out-of-stock products automatically
- On-demand Page templates
- Adding, editing & removing pages
- Duplicate publications
- Copy hotspots
- Crop and edit images
- On-demand Create content without PDF
- Google Tag Manager
- Analytics dashboard
- Track original source
- On-demand 3rd-party analytics integrations
- On-demand Data consultancy services
- On-demand Measure eCommerce KPIs
- On-demand Publication comparison dashboard
- Dedicated Success Manager
- On-demand Custom solution services
- On-demand A/B testing & optimization service
- On-demand Increase reach & footfall
- On-demand Data consultancy services
- Account reviews
- Two-factor authentication (2FA)
- Single sign-on (SSO)
About Publitas
By Toolradar Team·
Publitas is an AI-enabled digital publication platform designed to help businesses create, distribute, and optimize shoppable digital catalogs, brochures, and advertising leaflets. It transforms static PDFs or product feeds into interactive online content, enabling retailers to engage shoppers and drive conversions across various marketing channels.
The platform is ideal for e-commerce businesses and retailers looking to enhance their online presence, increase engagement, and boost sales through rich, interactive media. By providing tools for dynamic content updates, hyper-personalization, and direct add-to-cart functionality, Publitas guides shoppers from discovery to purchase, ultimately improving conversion rates and driving repeat visits.
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Publitas FAQ
How does Publitas transform a standard PDF into a shoppable digital publication?
Publitas allows users to upload their existing PDFs, and then provides tools to enrich them with interactive elements such as product hotspots, embedded videos, slideshows, and GIFs. It can also integrate with product feeds to automatically generate shoppable content, turning static documents into dynamic online shopping experiences.
What kind of data and insights can I expect from the catalog data solutions?
The catalog data solutions provide actionable insights by tracking KPIs across the marketing funnel, from clicks to purchases. Users can analyze conversion journeys, benchmark their publication performance against industry standards and direct competitors, and conduct A/B tests on elements like grid layouts, mobile performance, and interactive media impact to optimize results.
Can Publitas help improve in-store visits through its digital publications?
Yes, Publitas aims to drive repeat visits and leverage the ROPO (Research Online, Purchase Offline) effect. By providing engaging and shoppable content online, it inspires shoppers to discover products digitally, which can then lead to increased in-store visits and purchases.
What integrations are available for analytics and user behavior tracking?
Publitas integrates with popular third-party analytic platforms. Specifically, it offers integration with Google Analytics 4 (GA4) for a holistic view of online performance, Matomo Analytics for tracking events and custom dimensions within publications, and Hotjar for visual insights into user experience and behavior within catalogs.
How does Publitas support hyper-personalization in its digital publications?
Publitas enables increased relevance through hyper-personalization by allowing dynamic content updates. This means that the content within publications can be tailored or updated to be more specific to individual shopper preferences or current trends, ensuring a more relevant and engaging experience for each user.
Is it possible for shoppers to save and share products directly from the digital publications?
Yes, Publitas includes features that allow shoppers to save their favorite products directly from the digital content. They can also easily share these products with others, facilitating word-of-mouth marketing and making the shopping experience more collaborative.
Source: publitas.com