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Sendy

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Send newsletters 100x cheaper via Amazon SES with this self-hosted email application.

Paid plans only
Paid Email Marketing Newsletter Tools Email Marketing
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Reviews on G2
42 reviews tracked

The Bottom Line

Price
Paid plans only. Compare plans

Key facts

  • Self-hosted email newsletter application.
  • Sends bulk emails via Amazon SES for significantly lower costs ($1 per 10,000 emails).
  • Offers features like autoresponders, segmentation, and white-labeled client accounts.

Pros

  • Significantly lower email sending costs compared to traditional platforms.
  • No monthly fees based on subscriber count.
  • High deliverability rates through Amazon SES.
  • Comprehensive features for managing email campaigns.
  • Ability to manage multiple brands and clients with white-labeling.

Cons

  • Requires technical knowledge for self-hosting and setup.
  • One-time purchase fee for the software itself.
  • Reliance on Amazon SES for email sending, which requires separate setup and costs.

What is Sendy?

Sendy is a self-hosted email newsletter application designed to significantly reduce the cost of sending bulk emails. It leverages Amazon Simple Email Service (SES), allowing users to pay only for the emails they send, at a rate of $1 per 10,000 emails, rather than incurring increasing monthly fees based on subscriber count. This model is particularly beneficial for businesses and individuals with growing subscriber bases who want to avoid the escalating costs associated with traditional email marketing platforms. The platform offers a comprehensive suite of features for managing email campaigns, including detailed reporting, autoresponders, list segmentation, and subscriber management. It also supports white-labeled client accounts, enabling agencies or businesses to manage multiple brands and even set their own pricing and sending limits for clients. Sendy aims to provide a cost-effective and feature-rich solution for email marketing, ensuring high deliverability rates through Amazon SES and offering integrations with popular third-party applications via Zapier.

Available on: Web

Data compiled by Toolradar Pricing checked · How we evaluate
Source sendy.co

Ratings Across the Web

4.3 (42 reviews)

Sendy holds an aggregate rating of 4.3 out of 5 from 42 reviews across G2, last checked September 17, 2026.

G2 42 reviews
4.3/5

Ratings aggregated from independent review platforms. Learn more

Key Features

  • Send newsletters via Amazon SES
  • Beautiful reports with opens, clicks, bounces, complaints, and countries data
  • White-labeled client accounts with custom pricing and sending limits
  • Autoresponders for drip campaigns and scheduled emails
  • List segmentation based on custom conditions
  • Rules & Webhooks for automated actions and notifications
  • List & subscriber management (import/delete, custom fields, opt-in options)
  • Custom fields for personalization and segmentation

Pricing Plans

Pricing checked Nov 2, 2026. Source: sendy.co, read Nov 2, 2026

Sendy plans and prices, checked November 2026
Plan Price Details
One-time purchase

$69

  • Send newsletters 100x cheaper via Amazon SES
  • No limits on number of subscribers
  • Beautiful reports
+10 more
  • White labeled client accounts
  • Autoresponders
  • List segmentation
  • Rules & Webhooks
  • List & subscriber management
  • Custom fields
  • Bounce & complaint handling
  • Custom domains
  • Housekeeping
  • Third party integrations & Zapier
View full pricing

Is Sendy worth the price?

Great value

Sendy's one-time purchase of $69 is incredibly fair and generous, especially considering it offers unlimited subscribers and a comprehensive feature set.

This is a significant cost-saver compared to recurring subscription models in the email marketing space. It's best for businesses and individuals looking for a powerful, self-hosted email marketing solution with minimal ongoing costs.

Full Sendy pricing: every plan, hidden costs and alternatives

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Sendy by the numbers

Sendy compared with 24 Newsletter Tools tools on Toolradar, as of Nov 2026
Metric Sendy Peer median Position (1 is best)
Free plan No 20 of 24 have one n/a
Listed as an alternative to 1 tool 1 #11 of 24 (joint)
User rating 4.3/5 (across the web, 42 ratings) 4.5/5 #6 of 9 (joint) tools with 20+ reviews

Listed as an alternative to: #11 on 2026-10-16 to #11 on 2026-11-03 (rank among 24 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. All Newsletter Tools data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “Sendy by the numbers”, Nov 2026.

Reviews

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4.3/5

Across 42 verified user reviews on G2

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Sendy vs Mailchimp Head-to-head: features, pricing, who wins Sendy vs Mailerlite Head-to-head: features, pricing, who wins Sendy vs Sendinblue Head-to-head: features, pricing, who wins

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Sendy FAQ

How does Sendy help reduce email marketing costs?

Sendy significantly lowers email sending costs by integrating with Amazon Simple Email Service (SES), which charges approximately $1 per 10,000 emails. This model allows users to pay only for the emails sent, avoiding the escalating monthly fees often found with traditional email marketing platforms that charge based on subscriber count.

What kind of user benefits most from Sendy's features?

Businesses and individuals with growing subscriber bases who want to avoid increasing monthly fees will find Sendy particularly beneficial. Its comprehensive features, coupled with the cost-effective Amazon SES integration, make it suitable for those seeking a feature-rich and economical email marketing solution.

How does Sendy compare to Mailerlite regarding pricing structure?

Sendy operates on a one-time purchase fee for the software and then leverages Amazon SES for sending, where users pay per email sent. In contrast, Mailerlite, like many traditional platforms, typically charges recurring monthly fees that often increase with the number of subscribers.

Which teams would find Sendy's white-labeling feature useful?

Agencies or businesses that manage email marketing for multiple brands or clients would find Sendy's white-labeling feature very useful. It allows them to manage various client accounts, set their own pricing, and define sending limits for each client.

What are the main trade-offs when choosing Sendy?

The primary trade-offs for Sendy include the requirement for technical knowledge for self-hosting and setup, as well as a one-time purchase fee for the software itself. Additionally, users are reliant on Amazon SES for email sending, which necessitates separate setup and incurs its own costs.

Does Sendy include a free tier for new users?

No, Sendy does not include a permanently free tier. It is offered as a paid product requiring a one-time purchase fee for the software itself.

How does Sendy ensure high deliverability rates for email campaigns?

Sendy ensures high deliverability rates by leveraging Amazon Simple Email Service (SES) for all email sending. This integration provides a robust and reliable infrastructure designed for optimal email delivery.

Source: sendy.co

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