10 Best Video Marketing Tools in 2026

Updated: February 2026

Video marketing and hosting

Key Takeaways

  • Vidyard is our #1 pick for video marketing in 2026, scoring 83/100.
  • We analyzed 7 video marketing tools to create this ranking.
  • 6 tools offer free plans, perfect for getting started.
  • Average editorial score: 12/100 - high-quality category.
1
Vidyard logo

Vidyard

Video platform for business

83/100
Freemium

Vidyard is a video platform for sales and marketing with AI avatar videos, video analytics, CRM integrations, and personalized video creation for prospecting and customer engagement.

2
JoggAI logo

JoggAI

Transform ideas into stunning AI avatar videos for social media, ads, and more, without filming or editing.

Freemium

JoggAI is an AI video generator that allows users to create professional-looking videos with lifelike AI avatars in minutes, eliminating the need for filming or complex editing. It's designed for marketers, content creators, businesses, and advertisers who want to produce high-quality video content quickly and cost-effectively. The platform offers various AI-powered features including AI video creation with talking photos and video translation, natural-looking AI avatar generation from text or photos, and AI ad creation that converts product links into scroll-stopping video ads. JoggAI aims to simplify video production, enabling users to create engaging content for social media, marketing campaigns, corporate training, and more, with options for custom avatars, multiple languages, and expressive emotions.

3
Testimonial.to logo

Testimonial.to

Collect and display testimonials

Freemium

Testimonial.to helps businesses collect and display video and text testimonials without requiring technical skills. Create a dedicated collection page, gather testimonials with a simple link, and embed beautiful testimonial widgets on your website.

4
TikTok Ads logo

TikTok Ads

Advertising on TikTok

Paid

TikTok Ads lets businesses reach TikTok highly engaged user base of over 1 billion monthly active users. Create native-feeling video ads that blend into For You feeds with various objectives including awareness, consideration, and conversion.

5
Bonjoro logo

Bonjoro

Send personalized video messages to delight customers, boost engagement, and drive sales.

Freemium

Bonjoro is a video engagement platform that enables businesses to send personalized welcome, thank you, and follow-up videos to their leads and customers. It helps users stand out in the inbox, increase reply rates, and convert more leads into sales by adding a human touch to their communication. The platform is designed for various use cases, including lead nurturing, sales follow-ups, customer support, and community building. Users can record and send videos from desktop or mobile, create custom video templates with branding and calls-to-action, and integrate with CRMs and email tools to automate video sending at key customer journey moments. Bonjoro aims to help businesses build stronger relationships and grow revenue by making communication more personal and engaging than traditional text-based emails. It also offers features for collecting, managing, and sharing customer testimonials.

6
Billo logo

Billo

The #1 Creator Marketing Platform for UGC, combining production and performance in a single workflow.

Freemium

Billo is a unified, data-fed system designed to produce, test, and scale creator ads that drive revenue. It acts as a comprehensive creator marketing stack, integrating creative collaboration with precision performance analytics. The platform helps brands meet the demand for fresh creative content by connecting them with a vast network of vetted creators, enabling the creation of video ads at scale and fostering ongoing partnerships. Targeted at brands and agencies, Billo leverages insights from over 326,000 ads and $500 million in purchase value to inform every step of the creative process. It offers tools for data-led brief generation, intelligent creator matching, AI-powered ad variation creation, and performance analytics. This approach ensures that every campaign is optimized for better results, helping businesses prevent ad fatigue, scale winning creatives, and improve return on ad spend (ROAS) while cutting customer acquisition costs (CAC).

7
Univid logo

Univid

The fast and engaging webinar platform for beautiful, branded, and high-converting online events.

Freemium

Univid is a webinar platform designed to help businesses create engaging and high-converting online events. It focuses on providing extensive branding customization, allowing users to incorporate their colors, logos, and backgrounds without needing design expertise. The platform aims to simplify the webinar process from creation and marketing to hosting and analysis, offering features like AI-assisted branding, automated reminders, and 1080p recording. Univid is ideal for marketers, sales teams, and businesses looking to generate leads, drive conversions, and build brand presence through webinars. It emphasizes ease of use for both hosts and participants, integrating interactive features like chat, Q&A, polls, and calls to action. The platform also offers robust integration capabilities with marketing ecosystems like HubSpot, Salesforce, and Upsales, ensuring data synchronization and streamlined workflows for lead scoring and follow-ups.

Best Video Marketing For

What is Video Marketing Software?

Video marketing and hosting

According to our analysis of 7+ tools, the video marketing software market offers solutions for teams of all sizes, from solo professionals to enterprise organizations. The best video marketing tools in 2026 combine powerful features with intuitive interfaces.

Common Features of Video Marketing Software

Automation

Automate repetitive video marketing tasks to save time

Collaboration

Work together with team members in real-time

Analytics & Reporting

Track progress and measure performance

Security

Protect sensitive data with enterprise-grade security

Who Uses Video Marketing Software?

Video Marketing software is used by a wide range of professionals and organizations:

  • Small businesses looking to streamline operations and compete with larger companies
  • Enterprise teams needing scalable solutions for complex video marketing needs
  • Freelancers and consultants managing multiple clients and projects
  • Startups seeking cost-effective tools that can grow with them

How to Choose the Right Video Marketing Software

When evaluating video marketing tools, consider these key factors:

  1. Identify your specific needs. What problems are you trying to solve? List your must-have features versus nice-to-haves.
  2. Consider your budget. 6 tools in our top 7 offer free plans, including Vidyard and JoggAI.
  3. Evaluate ease of use. A powerful tool is useless if your team won't adopt it. Look for intuitive interfaces and good onboarding.
  4. Check integrations. Ensure the tool works with your existing tech stack (CRM, communication tools, etc.).
  5. Read real user reviews. Our community reviews provide honest feedback from actual users.

Frequently Asked Questions

What is the best video marketing software in 2026?

Based on our analysis of features, user reviews, and overall value, Vidyard ranks as the #1 video marketing tool in 2026 with a score of 83/100. Other top-rated options include JoggAI and Testimonial.to.

Are there free video marketing tools available?

Yes! Vidyard, JoggAI, Testimonial.to offer free plans. In total, 6 of the top 7 video marketing tools have free or freemium pricing options.

How do you rank video marketing tools?

Our rankings are based on multiple factors: editorial analysis of features and usability (40%), community reviews and ratings (30%), pricing value (15%), and integration capabilities (15%). We regularly update rankings as tools evolve and new reviews come in.

What should I look for in video marketing software?

Key factors to consider include: core features that match your workflow, ease of use and learning curve, pricing that fits your budget, quality of customer support, integrations with your existing tools, and scalability as your needs grow.

Our Ranking Methodology

At Toolradar, we combine editorial expertise with community insights to rank video marketing tools:

40%
Editorial Analysis
Features, UX, innovation
30%
User Reviews
Real feedback from verified users
15%
Pricing Value
Cost vs. features offered
15%
Integrations
Ecosystem compatibility

Rankings are updated regularly as we receive new reviews and as tools release updates. Last updated: February 2026.

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