Act-On vs HubSpot: Which Should You Choose in 2026?
Choosing between Act-On and HubSpot comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated April 5, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Act-On
Marketing automation for growth
Best for you if:
- 0
- • You need email marketing features specifically
- • Act-On is an agile marketing automation platform offering a comprehensive suite of tools for enterprises.
- • It features AI-powered analytics, segmentation, and email capabilities, alongside strong customer support and flexible pricing.
HubSpot
CRM platform for scaling businesses
Best for you if:
- 0
- • You need marketing automation features specifically
- • All-in-one CRM platform covering marketing, sales, service, content, and operations with a shared contact database
- • Free CRM and tools for unlimited users; paid Starter plans begin at $15/seat/month with Marketing Professional at $890/month
| At a Glance |  Act-On |  HubSpot |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Email Marketing | Marketing Automation |
Rating | — | — |
| Feature | Act-On | HubSpot |
|---|---|---|
| Pricing Model | Contact | Freemium |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 169 | 0 |
| Categories | Email MarketingMarketing Automation | Marketing AutomationCRM |
How Act-On and HubSpot Compare
Act-On
Marketing automation for growth
Paid
HubSpot
CRM platform for scaling businesses
Free tier available
Act-On is a email marketing tool. HubSpot is in marketing automation.
Who Should Use What?
On a budget?
Both are contact. Compare plans on their websites.
Go with: HubSpot
Want the highest-rated option?
Neither has user reviews yet.
Go with: Act-On
Value user reviews?
Neither has user reviews yet.
Go with: Act-On
3 Questions to Help You Decide
What's your budget?
Act-On is contact. HubSpot is freemium. HubSpot lets you start free.
What's your use case?
Act-On is a email marketing tool. HubSpot is in marketing automation. Pick the category that matches your needs.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Act-On
- 0
- More community upvotes (169)
- Our pick for this comparison
HubSpot
- Better fit for marketing automation
The Bottom Line
Act-On is our pick.
Frequently Asked Questions
Is Act-On or HubSpot better?
Act-On is rated high in our evaluation. Act-On is contact and HubSpot is freemium.
What are Act-On and HubSpot used for?
Act-On: Marketing automation for growth. HubSpot: CRM platform for scaling businesses.
What does Act-On cost vs HubSpot?
Act-On is a paid tool. HubSpot is freemium (free tier + paid plans). Visit their websites for detailed pricing.