Adapt.io vs ZoomInfo: Which Should You Choose in 2026?
Choosing between Adapt.io and ZoomInfo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 22, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Adapt.io
Navigate the B2B data jungle to precisely target and connect with decision-makers.
Best for you if:
- • You want to try before committing
- • You need lead generation features specifically
- • Provides accurate B2B contact and company data for prospecting.
- • Enriches existing CRM data with firmographic, demographic, and technographic attributes.
ZoomInfo
B2B intelligence platform
Best for you if:
- • You want the higher-rated option (8.5/10 vs 0.0/10)
- • You need market intelligence features specifically
- • ZoomInfo is a B2B data platform for sales and marketing intelligence
- • It provides company and contact data for prospecting and targeting
| At a Glance |  Adapt.io | |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Lead Generation | Market Intelligence |
Rating | —/100 | 85/100 |
| Feature | Adapt.io | ZoomInfo |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | — | 85 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Lead GenerationData Quality | Market IntelligenceLead Generation |
How Adapt.io and ZoomInfo Compare
Adapt.io
Navigate the B2B data jungle to precisely target and connect with decision-makers.
Free tier available
ZoomInfo
B2B intelligence platform
Paid · 85/100 score
Adapt.io is a lead generation tool. ZoomInfo is in market intelligence.
Who Should Use What?
On a budget?
Adapt.io has a free tier. ZoomInfo is paid only.
Go with: Adapt.io
Want the highest-rated option?
ZoomInfo scores 85/100. Adapt.io is unrated.
Go with: ZoomInfo
Value user reviews?
Neither has user reviews yet.
Go with: ZoomInfo
3 Questions to Help You Decide
What's your budget?
Adapt.io is freemium. ZoomInfo is paid. Adapt.io lets you start free.
What's your use case?
Adapt.io is a lead generation tool. ZoomInfo is in market intelligence. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
ZoomInfo
- Higher score: 85/100 vs unrated
- Our pick for this comparison
Adapt.io
- Has a free tier
- Better fit for lead generation
The Bottom Line
ZoomInfo (85/100) is our pick. Adapt.io has a free tier if you want to test without paying.
Frequently Asked Questions
Is Adapt.io or ZoomInfo better?
ZoomInfo scores 85/100 in our evaluation. Adapt.io is freemium and ZoomInfo is paid.
What are Adapt.io and ZoomInfo used for?
Adapt.io: Navigate the B2B data jungle to precisely target and connect with decision-makers.. ZoomInfo: B2B intelligence platform.
What does Adapt.io cost vs ZoomInfo?
Adapt.io is freemium (free tier + paid plans). ZoomInfo is a paid tool. Visit their websites for detailed pricing.