Affinity vs ZoomInfo: Which Should You Choose in 2026?
Choosing between Affinity and ZoomInfo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 22, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Affinity
Relationship intelligence platform for private capital firms to drive better investment decisions.
Best for you if:
- • You need crm features specifically
- • Automates relationship and deal data capture for private capital firms.
- • Uses AI to enrich data, score networks, and identify investment opportunities.
ZoomInfo
B2B intelligence platform
Best for you if:
- • You want the higher-rated option (8.5/10 vs 0.0/10)
- • You need market intelligence features specifically
- • ZoomInfo is a B2B data platform for sales and marketing intelligence
- • It provides company and contact data for prospecting and targeting
| At a Glance |  Affinity | |
|---|---|---|
Price | Paid | Paid |
Best For | CRM | Market Intelligence |
Rating | —/100 | 85/100 |
| Feature | Affinity | ZoomInfo |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | — | 85 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | CRMSales Intelligence | Market IntelligenceLead Generation |
How Affinity and ZoomInfo Compare
Affinity
Relationship intelligence platform for private capital firms to drive better investment decisions.
Paid
ZoomInfo
B2B intelligence platform
Paid · 85/100 score
Affinity is a crm tool. ZoomInfo is in market intelligence.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: ZoomInfo
Want the highest-rated option?
ZoomInfo scores 85/100. Affinity is unrated.
Go with: ZoomInfo
Value user reviews?
Neither has user reviews yet.
Go with: ZoomInfo
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Affinity is a crm tool. ZoomInfo is in market intelligence. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
ZoomInfo
- Higher score: 85/100 vs unrated
- Our pick for this comparison
Affinity
- Better fit for crm
The Bottom Line
ZoomInfo (85/100) is our pick.
Frequently Asked Questions
Is Affinity or ZoomInfo better?
ZoomInfo scores 85/100 in our evaluation. Both are paid.
What are Affinity and ZoomInfo used for?
Affinity: Relationship intelligence platform for private capital firms to drive better investment decisions.. ZoomInfo: B2B intelligence platform.
What does Affinity cost vs ZoomInfo?
Affinity is a paid tool. ZoomInfo is a paid tool. Visit their websites for detailed pricing.