Attio vs Close: Which Should You Choose in 2026?
Choosing between Attio and Close comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Attio
Next-gen CRM
Best for you if:
- • You want to try before committing
- • Attio is a flexible CRM that adapts to your workflow rather than forcing rigid pipelines
- • It syncs with your inbox, calendar, and tools to build a complete picture of relationships
Close
Sales CRM for closers
Best for you if:
- • You want the higher-rated option (8.5/10 vs 8.4/10)
- • CRM built for inside sales teams
- • Built-in calling, SMS, and email
| At a Glance |  Attio |  Close |
|---|---|---|
Price | Free + Paid | Paid |
Best For | CRM | CRM |
Rating | 84/100 | 85/100 |
| Feature | Attio | Close |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 84 | 85 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | CRMSales Intelligence | CRMSales Engagement |
How Attio and Close Compare
Attio
Next-gen CRM
Free tier available · 84/100 score
Close
Sales CRM for closers
Paid · 85/100 score
Who Should Use What?
On a budget?
Attio has a free tier. Close is paid only.
Go with: Attio
Want the highest-rated option?
Attio: 84/100. Close: 85/100.
Go with: Close
Value user reviews?
Neither has user reviews yet.
Go with: Close
3 Questions to Help You Decide
What's your budget?
Attio is freemium. Close is paid. Attio lets you start free.
What's your use case?
Both are crm tools. Compare their specific features to decide.
How important are ratings?
Close scores higher: 85/100 vs 84/100.
Key Takeaways
Close
- Higher score: 85/100 vs 84
- Our pick for this comparison
Attio
- Has a free tier
The Bottom Line
Close (85/100) is our pick. Attio has a free tier if you want to test without paying.
Frequently Asked Questions
Is Attio or Close better?
Close scores 85/100 in our evaluation. Attio is freemium and Close is paid.
What are Attio and Close used for?
Attio: Next-gen CRM. Close: Sales CRM for closers.
What does Attio cost vs Close?
Attio is freemium (free tier + paid plans). Close is a paid tool. Visit their websites for detailed pricing.