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Attio

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A flexible CRM that adapts to your business

CRMSales IntelligenceProductivity
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Reviews onG2Capterra
263 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Modern interface

Biggest con

Newer platform

TL;DR - Attio

  • Attio is a flexible CRM that adapts to your workflow rather than forcing rigid pipelines
  • It syncs with your inbox, calendar, and tools to build a complete picture of relationships
  • Free tier available, Plus from $29/user/month
Pricing: Free plan available
Best for: Growing teams
4.3/5 across review platforms

What is Attio?

Editorial review
Attio is a flexible CRM that adapts to how your business actually works. Customizable data model goes beyond standard CRM fields. Real-time collaboration with multiplayer editing. Automatic enrichment and activity sync. Beautiful interface that teams enjoy using. The CRM for companies who've outgrown simple tools but don't want enterprise complexity.

Available on: Web

how we evaluateSourceattio.com ↗

Pros & Cons

Pros

  • Modern interface
  • Flexible data model
  • Real-time sync

Cons

  • Newer platform
  • Fewer integrations

Ratings Across the Web

4.3(263 reviews)

Attio holds an aggregate rating of 4.3 out of 5 from 263 reviews across G2 and Capterra, last checked March 18, 2026.

G2256 reviews
4.4/5
Capterra7 reviews
4/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Next-gen CRMFlexible data modelAutomationCollaborationReportingIntegrations

Pricing Plans

Pricing checked Aug 27, 2026

Free

  • Up to 3 seats
  • Up to 50,000 records
  • Up to 3 reports
  • 200 email sends/month
  • Real-time contact syncing
  • Automatic data enrichment

Plus

$29/month

  • Unlimited seats
  • Up to 250,000 records
  • Up to 15 reports
  • 1,000 email sends/month
  • Private lists
  • Up to 5 objects

Pro

$69/month

  • Up to 1,000,000 records
  • Up to 100 reports
  • Unlimited email sends
  • Call Intelligence
  • Advanced data enrichment
  • Priority support

Enterprise

Custom

  • Unlimited objects
  • SAML and SSO
  • Flexible invoicing
  • 100+ reports
  • Custom record limits
Calculate your costView full pricing

Is Attio worth the price?

85/100

Attio's pricing is quite generous, especially for smaller teams.

The Free tier offers substantial features for up to 3 seats, and the Plus tier at $29/month provides unlimited seats and a significant record increase, making it highly competitive. It's best for startups and growing SMBs looking for a modern, flexible CRM without breaking the bank.

Hidden Costs & Gotchas

Overage fees for records beyond tier limits

Higher email send limits require Pro tier

Advanced features like Call Intelligence are Pro-only

Unlimited objects only in Enterprise

How Attio Compares to Competitors

Compared to HubSpot, which can quickly become expensive, Attio offers a more accessible entry point. For instance, HubSpot's Sales Hub Starter is often around $50/month for 2 users, while Attio's Plus tier offers unlimited seats for $29/month. Salesforce's Essentials starts at $25/user/month, making Attio's Plus tier a compelling, more affordable alternative for teams needing unlimited seats.

How Attio's pricing compares

At $29/mo, Attio is mid-range of its 4 direct competitors ($1.92 to $31.1/mo across the set).

Zoho CRM
$1.92
Pipedrive
$14
HubSpot
$15
Attio
$29
Odoo
$31.1

Entry paid plan, monthly. Pricing checked Aug 27, 2026.

Reviews

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4.3/5

Across 263 verified user reviews on G2, Capterra

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Best Attio Alternatives

Top alternatives based on features, pricing, and user needs.

HubSpot logo
HubSpotFreemium

CRM platform for scaling businesses

3.9
Pipedrive logo
PipedrivePaid

Close more deals with AI-powered sales pipeline management

4.4
Copper logo
CopperPaid

CRM for Google Workspace that lives in Gmail and Calendar

4.5
Odoo logo
OdooFreemium

All-in-one open-source business management software with a vast app ecosystem.

4.2
Zoho CRM logo
Zoho CRMFreemium

CRM for sales and marketing teams

4.1
See all CRM tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Attio vs HubSpotHead-to-head: features, pricing, who winsAttio vs PipedriveHead-to-head: features, pricing, who winsAttio vs CopperHead-to-head: features, pricing, who wins

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Attio FAQ

How does Attio's data model benefit businesses?

Attio features a customizable data model that extends beyond standard CRM fields, allowing it to adapt to a business's specific operational needs. This flexibility ensures the CRM truly reflects how a business works, rather than forcing a predefined structure. It is designed for companies that have outgrown simpler tools but want to avoid enterprise complexity.

Which teams would benefit most from using Attio?

Attio is best suited for teams that require a flexible CRM solution and value real-time collaboration. Its customizable data model and modern interface make it ideal for sales, intelligence, and productivity-focused teams. It caters to businesses that need more than basic CRM functionality but don't want the overhead of overly complex enterprise systems.

How does Attio compare to HubSpot?

Attio offers a more flexible data model and a modern interface, aiming to adapt to a business's actual workflows. While HubSpot is a well-established CRM, Attio provides real-time collaboration and automatic data enrichment. Attio positions itself as a solution for businesses that have outgrown simpler tools but are not yet ready for enterprise complexity.

What kind of trade-offs should users consider with Attio?

Users should be aware that Attio is a newer platform compared to some established CRMs, which means it currently has fewer integrations. While it offers a flexible data model and real-time sync, businesses with extensive existing integration needs might find this a consideration. It is designed for those seeking a modern and adaptable CRM.

Does Attio include a free tier?

Yes, Attio is available on a free tier, allowing users to get started without an initial investment. For businesses requiring more extensive usage and advanced features, paid plans are available. This pricing model supports a range of business sizes and needs.

Can Attio help with sales intelligence?

Yes, Attio supports sales intelligence through features like automatic enrichment and activity sync. This functionality helps teams gather and organize crucial sales data efficiently. Its flexible nature allows it to be tailored to specific sales processes, making it a valuable tool for sales-focused teams.

How does Attio facilitate team collaboration?

Attio facilitates team collaboration through real-time multiplayer editing, allowing multiple users to work on data simultaneously. This feature, combined with its modern interface, aims to create a more enjoyable and efficient collaborative environment. It ensures that teams can stay synchronized and productive.

Source: attio.com

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