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Attio

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A flexible CRM that adapts to your business

From $29/mo (free plan available)
Freemium CRM Sales Intelligence Productivity
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Reviews on G2
592 reviews tracked

The Bottom Line

Price
From $29/mo (free plan available). Compare plans

Key facts

  • Attio is a flexible CRM that adapts to your workflow rather than forcing rigid pipelines
  • It syncs with your inbox, calendar, and tools to build a complete picture of relationships
  • Free tier available, Plus from $29/user/month

Pros

  • Modern interface
  • Flexible data model
  • Real-time sync

Cons

  • Newer platform
  • Fewer integrations

What is Attio?

Editorial review
Attio is a flexible CRM that adapts to how your business actually works. Customizable data model goes beyond standard CRM fields. Real-time collaboration with multiplayer editing. Automatic enrichment and activity sync. Beautiful interface that teams enjoy using. The CRM for companies who've outgrown simple tools but don't want enterprise complexity.

Available on: Web

how we evaluate Source attio.com ↗

Ratings Across the Web

4.3 (592 reviews)

Attio holds an aggregate rating of 4.3 out of 5 from 592 reviews across G2, last checked September 17, 2026.

G2 592 reviews
4.3/5

Ratings aggregated from independent review platforms. Learn more

Key Features

  • Next-gen CRM
  • Flexible data model
  • Automation
  • Collaboration
  • Reporting
  • Integrations

Pricing Plans

Pricing checked Oct 8, 2026

Attio plans and prices, checked October 2026
PlanPriceDetails
Free

$0

  • Up to 3 seats
  • Up to 50,000 records
  • Up to 3 reports
+3 more
  • 200 email sends/month
  • Real-time contact syncing
  • Automatic data enrichment
Plus

$29/month

  • Unlimited seats
  • Up to 250,000 records
  • Up to 15 reports
+3 more
  • 1,000 email sends/month
  • Private lists
  • Up to 5 objects
Pro

$69/month

  • Up to 1,000,000 records
  • Up to 100 reports
  • Unlimited email sends
+3 more
  • Call Intelligence
  • Advanced data enrichment
  • Priority support
Enterprise

Custom

  • Unlimited objects
  • SAML and SSO
  • Flexible invoicing
+2 more
  • 100+ reports
  • Custom record limits
Calculate your cost View full pricing

Is Attio worth the price?

Good value

Attio's pricing is quite generous, especially for smaller teams.

The Free tier offers substantial features for up to 3 seats, and the Plus tier at $29/month provides unlimited seats and a significant record increase, making it highly competitive. It's best for startups and growing SMBs looking for a modern, flexible CRM without breaking the bank.

Hidden Costs & Gotchas

Overage fees for records beyond tier limits

Full Attio pricing: every plan, hidden costs and alternatives

How Attio's pricing compares

At $29/mo, billing unit not specified, Attio is mid-range of its 4 comparable direct competitors ($1.92 to $31.10/mo across the set).

Zoho CRM
$1.92
Pipedrive
$14
HubSpot
$15
Attio
$29
Odoo
$31.10

Entry paid plan, monthly. Pricing checked Oct 8, 2026.

Reviews

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4.3/5

Across 592 verified user reviews on G2

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Best Attio Alternatives

Top alternatives based on features, pricing, and user needs.

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Copper Paid

CRM for Google Workspace that lives in Gmail and Calendar

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Odoo Freemium

All-in-one open-source business management software with a vast app ecosystem.

4.2
See all CRM tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Attio vs HubSpot Head-to-head: features, pricing, who wins Attio vs Zoho CRM Head-to-head: features, pricing, who wins Attio vs Pipedrive Head-to-head: features, pricing, who wins

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Attio FAQ

How does Attio's data model benefit businesses?

Attio features a customizable data model that extends beyond standard CRM fields, allowing it to adapt to a business's specific operational needs. This flexibility ensures the CRM truly reflects how a business works, rather than forcing a predefined structure. It is designed for companies that have outgrown simpler tools but want to avoid enterprise complexity.

Which teams would benefit most from using Attio?

Attio is best suited for teams that require a flexible CRM solution and value real-time collaboration. Its customizable data model and modern interface make it ideal for sales, intelligence, and productivity-focused teams. It caters to businesses that need more than basic CRM functionality but don't want the overhead of overly complex enterprise systems.

How does Attio compare to HubSpot?

Attio offers a more flexible data model and a modern interface, aiming to adapt to a business's actual workflows. While HubSpot is a well-established CRM, Attio provides real-time collaboration and automatic data enrichment. Attio positions itself as a solution for businesses that have outgrown simpler tools but are not yet ready for enterprise complexity.

What kind of trade-offs should users consider with Attio?

Users should be aware that Attio is a newer platform compared to some established CRMs, which means it currently has fewer integrations. While it offers a flexible data model and real-time sync, businesses with extensive existing integration needs might find this a consideration. It is designed for those seeking a modern and adaptable CRM.

Does Attio include a free tier?

Yes, Attio is available on a free tier, allowing users to get started without an initial investment. For businesses requiring more extensive usage and advanced features, paid plans are available. This pricing model supports a range of business sizes and needs.

Can Attio help with sales intelligence?

Yes, Attio supports sales intelligence through features like automatic enrichment and activity sync. This functionality helps teams gather and organize crucial sales data efficiently. Its flexible nature allows it to be tailored to specific sales processes, making it a valuable tool for sales-focused teams.

How does Attio facilitate team collaboration?

Attio facilitates team collaboration through real-time multiplayer editing, allowing multiple users to work on data simultaneously. This feature, combined with its modern interface, aims to create a more enjoyable and efficient collaborative environment. It ensures that teams can stay synchronized and productive.

Source: attio.com

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