Aweber vs Loops: Which Should You Choose in 2026?
Choosing between Aweber and Loops comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Aweber
Email marketing for small business
Best for you if:
- • AWeber is an email marketing platform for small businesses and entrepreneurs
- • It provides email automation, landing pages, and subscriber management
Loops
Email for SaaS
Best for you if:
- • You want the higher-rated option (8.3/10 vs 7.9/10)
- • You want to try before committing
- • Loops is an email platform built for modern SaaS companies
- • It provides transactional emails, sequences, and marketing campaigns
| At a Glance |  Aweber |  Loops |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Email Marketing | Email Marketing |
Rating | 79/100 | 83/100 |
| Feature | Aweber | Loops |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 79 | 83 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Email MarketingMarketing Automation | Email MarketingMarketing Automation |
How Aweber and Loops Compare
Aweber
Email marketing for small business
Paid · 79/100 score
Loops
Email for SaaS
Free tier available · 83/100 score
Who Should Use What?
On a budget?
Loops has a free tier. Aweber is paid only.
Go with: Loops
Want the highest-rated option?
Aweber: 79/100. Loops: 83/100.
Go with: Loops
Value user reviews?
Neither has user reviews yet.
Go with: Loops
3 Questions to Help You Decide
What's your budget?
Aweber is paid. Loops is freemium. Loops lets you start free.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Loops scores higher: 83/100 vs 79/100.
Key Takeaways
Loops
- Higher score: 83/100 vs 79
- Free tier available
- Our pick for this comparison
Aweber
The Bottom Line
Loops (83/100) is our pick.
Frequently Asked Questions
Is Aweber or Loops better?
Loops scores 83/100 in our evaluation. Aweber is paid and Loops is freemium.
What are Aweber and Loops used for?
Aweber: Email marketing for small business. Loops: Email for SaaS.
What does Aweber cost vs Loops?
Aweber is a paid tool. Loops is freemium (free tier + paid plans). Visit their websites for detailed pricing.