Aweber vs Mailerlite: Which Should You Choose in 2026?
Choosing between Aweber and Mailerlite comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Aweber
Email marketing for small business
Best for you if:
- • You want the higher-rated option (7.9/10 vs 7.4/10)
- • AWeber is an email marketing platform for small businesses and entrepreneurs
- • It provides email automation, landing pages, and subscriber management
Mailerlite
Email marketing made simple
Best for you if:
- • You want to try before committing
- • MailerLite is an email marketing platform for small businesses and creators
- • It provides email campaigns, automation, and landing pages with simplicity
| At a Glance |  Aweber | |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Email Marketing | Email Marketing |
Rating | 79/100 | 74/100 |
| Feature | Aweber | Mailerlite |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 79 | 74 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Email MarketingMarketing Automation | Email MarketingMarketing Automation |
Understanding the Differences
Both Aweber and Mailerlite solve similar problems, but they approach them differently.Aweber positions itself as "email marketing for small business" while Mailerlitefocuses on "email marketing made simple". These differences matter depending on what you're trying to accomplish.
When to Choose Aweber
Aweber makes sense if you're looking for a comprehensive paid solution. With a score of 79/100, it's our top pick in this comparison.
When to Choose Mailerlite
Mailerlite is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
Mailerlite won't cost you anything to start, which is exactly what early-stage teams need.
We'd pick: Mailerlite
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Aweber handles scale better in our testing.
We'd pick: Aweber
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Aweber is built for organizations like yours.
We'd pick: Aweber
Still not sure? Answer these 3 questions
How much can you spend?
Want to test first? Mailerlite has a free tier to get you started.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Aweber higher (79/100). But the community has upvoted Mailerlite more (0 votes). Pick your source of truth.
Key Takeaways
What Aweber Does Better
- Higher overall score (79/100)
- Our recommendation for most use cases
Consider Mailerlite If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Aweber (79/100). But the honest answer is that "better" depends on your situation. Aweber scores higher in our analysis, but Mailerlite might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Aweber or Mailerlite better?
Based on our analysis, Aweber scores higher with 79/100. Aweber ispaid while Mailerlite is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Aweber to Mailerlite easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Aweber and Mailerlite offer free trials?
Most software in this category offers free trials or free tiers. Aweber is paid with potential trial.Mailerlite is freemium with a free tier. Visit their websites for current trial offers.