B2B Wave vs Ecwid: Which Should You Choose in 2026?
Choosing between B2B Wave and Ecwid comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
B2B Wave
The simpler B2B eCommerce platform built to make online commerce for wholesalers easy.
Best for you if:
- • Simplifies B2B eCommerce for wholesalers.
- • Enables quick setup and management of online stores and orders.
Ecwid
E-commerce platform that embeds anywhere
Best for you if:
- • You want the higher-rated option (8.2/10 vs 0.0/10)
- • You want to try before committing
- • Ecwid is an e-commerce platform that adds online stores to existing websites
- • It embeds shopping carts on any site, social media, or marketplace with synced inventory
| At a Glance |  B2B Wave |  Ecwid |
|---|---|---|
Price | Paid | Free + Paid |
Best For | E-commerce Platforms | E-commerce Platforms |
Rating | —/100 | 82/100 |
| Feature | B2B Wave | Ecwid |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | — | 82 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | E-commerce PlatformsInventory Management | E-commerce PlatformsCheckout & Cart |
Understanding the Differences
Both B2B Wave and Ecwid solve similar problems, but they approach them differently.B2B Wave positions itself as "the simpler b2b ecommerce platform built to make online commerce for wholesalers easy." while Ecwidfocuses on "e-commerce platform that embeds anywhere". These differences matter depending on what you're trying to accomplish.
When to Choose B2B Wave
B2B Wave makes sense if you're looking for a comprehensive paid solution.
When to Choose Ecwid
Ecwid is worth considering if you need a flexible option with both free and paid tiers tool. Scoring 82/100, it edges ahead in our evaluation.
Who Should Use What?
Bootstrapped or small team?
Ecwid won't cost you anything to start, which is exactly what early-stage teams need.
We'd pick: Ecwid
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Ecwid is built for teams that are leveling up.
We'd pick: Ecwid
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. B2B Wave is built for organizations like yours.
We'd pick: B2B Wave
Still not sure? Answer these 3 questions
How much can you spend?
Want to test first? Ecwid has a free tier to get you started.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Ecwid higher (82/100). But the community has upvoted Ecwid more (0 votes). Pick your source of truth.
Key Takeaways
What Ecwid Does Better
- Higher overall score (82/100)
- Our recommendation for most use cases
Consider B2B Wave If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Ecwid (82/100). But the honest answer is that "better" depends on your situation. Ecwid scores higher in our analysis, but B2B Wave might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is B2B Wave or Ecwid better?
Based on our analysis, Ecwid scores higher with 82/100. B2B Wave ispaid while Ecwid is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from B2B Wave to Ecwid easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do B2B Wave and Ecwid offer free trials?
Most software in this category offers free trials or free tiers. B2B Wave is paid with potential trial.Ecwid is freemium with a free tier. Visit their websites for current trial offers.