B2B Wave

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The simpler B2B eCommerce platform built to make online commerce for wholesalers easy.

E-commerce Platforms Sales Inventory Management

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4.8(76 across the web)

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Reviews onG2Capterra

76 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Designed specifically for B2B and wholesale needs.

Biggest con

The types of 'valuable insights' and the depth of business performance analytics are not elaborated.

TL;DR - B2B Wave

Simplifies B2B eCommerce for wholesalers.
Enables quick setup and management of online stores and orders.
Integrates with existing business systems like ERP and accounting.

Pricing: Paid only

Best for: Enterprises & pros

4.8/5 across review platforms

What is B2B Wave?

Editorial review

B2B Wave is an eCommerce platform specifically designed for wholesale and B2B businesses. It simplifies the process of setting up and managing an online store, allowing businesses to launch their B2B presence in weeks rather than months. The platform facilitates quick order taking and management, and offers integrations with existing inventory, ERP, and accounting systems. This solution is ideal for wholesalers looking to streamline their sales operations, manage products efficiently, and gain valuable insights into their business performance from a single platform. It aims to provide a user-friendly experience for both the business owner and their B2B customers, making wholesale online transactions more accessible and manageable.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourceb2bwave.com ↗

Pros & Cons

Pros

Designed specifically for B2B and wholesale needs.
Quick setup time (weeks, not months).
Centralized management of business operations.
Integrates with crucial existing business systems.

Cons

The types of 'valuable insights' and the depth of business performance analytics are not elaborated.

Ratings Across the Web

4.8(76 reviews)

B2B Wave holds an aggregate rating of 4.8 out of 5 from 76 reviews across G2 and Capterra, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

B2B store setupOrder managementInventory integrationERP integrationAccounting integrationBusiness performance insightsProduct managementProduct feeds

Pricing Plans

Free Trial

Pricing checked Sep 16, 2026

Pro

$295 / month USD

Unlimited orders
Unlimited quotes
Unlimited customers
20,000 products
10 users (Admins & Sales Reps)
20 customer price lists
Add your logo & colors
Daily backups

Enterprise

Unlimited orders
Unlimited quotes
Unlimited customers
Unlimited products
Unlimited users (Admins & Sales Reps)
Unlimited customer price lists
Add your logo & colors
Daily backups

Pay As You Go

$19 / mo + $1/order

Unlimited orders and quotes
Up to 1000 products
Up to 3 price lists
Up to 1 user (admin)
Limited support
Free use of the mobile ordering app
Connect domain for $9/mo extra
QuickBooks Online integration

Calculate your cost View full pricing

Is B2B Wave worth the price?

75/100

B2B Wave's pricing is generally fair, with the 'Pay As You Go' tier at $19/month + $1/order offering a very accessible entry point for small businesses.

The 'Pro' tier at $295/month is on the higher side but offers substantial features for growing wholesalers. It's best suited for small to medium-sized B2B businesses looking for a dedicated e-commerce platform.

Hidden Costs & Gotchas

Pay As You Go has $1/order fee

Onboarding assistance optional for Pro tier

Reviews

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4.8/5

Across 76 verified user reviews on Capterra, G2

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Best B2B Wave Alternatives

Top alternatives based on features, pricing, and user needs.

BagistoFree

Open-source Laravel eCommerce platform for building online stores, marketplaces, and omnichannel experiences.

4.7

ShopwarePaid

The ecommerce platform uniting B2B features, flexibility, open-source freedom, and AI intelligence.

4.2

OroCommerceFreemium

The B2B e-commerce platform built for complex business needs and customer experiences.

4.3

Fluent CommercePaid

Cloud-native distributed order management system for retailers to connect, innovate, and optimize with AI.

4.9

Spree CommerceFree

An open-source, flexible, and scalable eCommerce platform for B2B, marketplaces, and multi-tenant solutions.

3.7

See all e-commerce platforms tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

B2B Wave vs BagistoHead-to-head: features, pricing, who wins B2B Wave vs ShopwareHead-to-head: features, pricing, who wins B2B Wave vs OroCommerceHead-to-head: features, pricing, who wins

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B2B Wave FAQ

How does B2B Wave streamline sales operations for wholesalers?

B2B Wave simplifies the process of setting up and managing an online store, enabling quick order taking and management. It centralizes business operations, allowing wholesalers to manage products efficiently and gain insights into performance from a single platform.

Which teams benefit most from using B2B Wave?

B2B Wave is ideal for sales teams and operations managers within wholesale and B2B businesses. It helps streamline their sales processes, manage inventory, and handle online transactions more efficiently.

How is B2B Wave priced?

B2B Wave is a paid product and does not offer a permanently free tier. Specific pricing tiers and associated features are not detailed, so businesses would need to inquire for more information relevant to their needs.

Can B2B Wave integrate with existing business systems?

Yes, B2B Wave offers integrations with crucial existing business systems. This includes inventory, ERP, and accounting systems, which helps centralize management and streamline operations.

What kind of trade-offs should businesses consider with B2B Wave?

Businesses should consider that the extent of customization options for the B2B store's design and functionality is not specified. Additionally, the types and depth of business performance analytics offered are not elaborated.

How does B2B Wave compare to OroCommerce?

B2B Wave is designed specifically for wholesale and B2B needs, focusing on quick setup times and centralized management. While OroCommerce also serves B2B, B2B Wave emphasizes launching an online presence in weeks rather than months.

Source: b2bwave.com

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