Branch vs Simple Analytics: Which Should You Choose in 2026?
Choosing between Branch and Simple Analytics comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Branch
Mobile measurement and deep linking platform
Best for you if:
- • You want to try before committing
Simple Analytics
Privacy-first website analytics
Best for you if:
| At a Glance | ||
|---|---|---|
Price | Free + Paid | Paid |
Best For | Analytics | Analytics |
Rating | 84/100 | 84/100 |
| Feature | Branch | Simple Analytics |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 84 | 84 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Analytics | Analytics |
Understanding the Differences
Both Branch and Simple Analytics solve similar problems, but they approach them differently.Branch positions itself as "mobile measurement and deep linking platform" while Simple Analyticsfocuses on "privacy-first website analytics". These differences matter depending on what you're trying to accomplish.
When to Choose Branch
Branch makes sense if you're looking for a budget-friendly option with a free tier solution.
When to Choose Simple Analytics
Simple Analytics is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Branch lets you get started without pulling out your credit card.
We'd pick: Branch
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Simple Analytics is built for teams that are leveling up.
We'd pick: Simple Analytics
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Simple Analytics takes enterprise seriously.
We'd pick: Simple Analytics
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Branch, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Branch higher (84/100). But the community has upvoted Simple Analytics more (0 votes). Pick your source of truth.
Key Takeaways
What Branch Does Better
- Our recommendation for most use cases
Consider Simple Analytics If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Branch (84/100). But the honest answer is that "better" depends on your situation. Branch scores higher in our analysis, but Simple Analytics might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Branch or Simple Analytics better?
Based on our analysis, Branch scores higher with 84/100. Branch isfreemium while Simple Analytics is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Branch to Simple Analytics easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Branch and Simple Analytics offer free trials?
Most software in this category offers free trials or free tiers. Branch is freemium with a free tier.Simple Analytics is paid with potential trial. Visit their websites for current trial offers.