Brevo vs Loops: Which Should You Choose in 2026?
Choosing between Brevo and Loops comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Brevo
All-in-one marketing platform for email, SMS, and customer engagement
Best for you if:
- • You need transactional email features specifically
- • Formerly Sendinblue, now Brevo
- • 300 free emails/day forever
Loops
Email for SaaS
Best for you if:
- • You want the higher-rated option (8.3/10 vs 7.7/10)
- • You need email marketing features specifically
- • Loops is an email platform built for modern SaaS companies
- • It provides transactional emails, sequences, and marketing campaigns
| At a Glance |  Brevo |  Loops |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Transactional Email | Email Marketing |
Rating | 77/100 | 83/100 |
| Feature | Brevo | Loops |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 77 | 83 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Transactional EmailSMS Marketing | Email MarketingMarketing Automation |
How Brevo and Loops Compare
Brevo
All-in-one marketing platform for email, SMS, and customer engagement
Free tier available · 77/100 score
Loops
Email for SaaS
Free tier available · 83/100 score
Brevo is a transactional email tool. Loops is in email marketing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Brevo
Want the highest-rated option?
Brevo: 77/100. Loops: 83/100.
Go with: Loops
Value user reviews?
Neither has user reviews yet.
Go with: Loops
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Brevo is a transactional email tool. Loops is in email marketing. Pick the category that matches your needs.
How important are ratings?
Loops scores higher: 83/100 vs 77/100.
Key Takeaways
Loops
- Higher score: 83/100 vs 77
- Free tier available
- Our pick for this comparison
Brevo
- Better fit for transactional email
The Bottom Line
Loops (83/100) is our pick.
Frequently Asked Questions
Is Brevo or Loops better?
Loops scores 83/100 in our evaluation. Both are freemium.
What are Brevo and Loops used for?
Brevo: All-in-one marketing platform for email, SMS, and customer engagement. Loops: Email for SaaS.
What does Brevo cost vs Loops?
Brevo is freemium (free tier + paid plans). Loops is freemium (free tier + paid plans). Visit their websites for detailed pricing.