Buzzsumo vs Metricool: Which Should You Choose in 2026?
Choosing between Buzzsumo and Metricool comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Buzzsumo
Content research and discovery platform
Best for you if:
- • You need seo tools features specifically
- • Buzzsumo is a content research tool for discovering trending topics and influencers
- • It analyzes content performance across the web to inform content strategy
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
Best for you if:
- • You want to try before committing
- • You need social media management features specifically
- • All-in-one social media planning, scheduling, and analytics.
- • Manages ad campaigns across Google, Facebook, and TikTok from one dashboard.
| At a Glance |  Buzzsumo |  Metricool |
|---|---|---|
Price | Paid | Free + Paid |
Best For | SEO Tools | Social Media Management |
Rating | 76/100 | 76/100 |
| Feature | Buzzsumo | Metricool |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 76 | 76 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | SEO ToolsSocial Media Management | Social Media ManagementAdvertising |
How Buzzsumo and Metricool Compare
Buzzsumo
Content research and discovery platform
Paid · 76/100 score
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
Free tier available · 76/100 score
Buzzsumo is a seo tools tool. Metricool is in social media management.
Who Should Use What?
On a budget?
Metricool has a free tier. Buzzsumo is paid only.
Go with: Metricool
Want the highest-rated option?
Buzzsumo: 76/100. Metricool: 76/100.
Go with: Buzzsumo
Value user reviews?
Neither has user reviews yet.
Go with: Buzzsumo
3 Questions to Help You Decide
What's your budget?
Buzzsumo is paid. Metricool is freemium. Metricool lets you start free.
What's your use case?
Buzzsumo is a seo tools tool. Metricool is in social media management. Pick the category that matches your needs.
How important are ratings?
Both score 76/100.
Key Takeaways
Buzzsumo
- Our pick for this comparison
Metricool
- Has a free tier
- Better fit for social media management
The Bottom Line
Buzzsumo (76/100) is our pick. Metricool has a free tier if you want to test without paying.
Frequently Asked Questions
Is Buzzsumo or Metricool better?
Buzzsumo scores 76/100 in our evaluation. Buzzsumo is paid and Metricool is freemium.
What are Buzzsumo and Metricool used for?
Buzzsumo: Content research and discovery platform. Metricool: Plan, measure, and manage social media content and ads all in one powerful platform..
What does Buzzsumo cost vs Metricool?
Buzzsumo is a paid tool. Metricool is freemium (free tier + paid plans). Visit their websites for detailed pricing.