Buzzsumo

Name: Buzzsumo
Brand: Buzzsumo
Price: 199 USD
Rating: 4.5 (253 reviews)

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Content research and discovery platform

From $199/mo, free trial

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4.5 (253 across the web)

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Reviews on G2 Capterra

253 reviews tracked

The Bottom Line

Updated May 26, 2026

Price: From $199/mo, free trial. Compare plans

Key facts

Buzzsumo is a content research tool for discovering trending topics and influencers
It analyzes content performance across the web to inform content strategy
Offers paid tiers

Pros

Content research tool
Influencer discovery
Competitor analysis
Good data
Historical content

Cons

Expensive
Limited searches
Data accuracy varies
UI dated
Better free alternatives

What is Buzzsumo?

Editorial review

Buzzsumo reveals what content performs across social media and the web. Search any topic to see what gets shared, who shares it, and what formats work. Research before you write so content has a better chance. Competitor analysis shows what works for others. Influencer discovery finds people who amplify relevant content. Alerts notify you when topics trend. Content marketers and PR teams use Buzzsumo to base content strategy on data rather than guessing what might resonate.

Available on: Web, Chrome

Louis Corneloup Updated May 26, 2026 · how we evaluate Source buzzsumo.com ↗

Ratings Across the Web

4.5 (253 reviews)

Buzzsumo holds an aggregate rating of 4.5 out of 5 from 253 reviews across G2 and Capterra, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

Content research
Influencer discovery
Alerts
Trending topics
Competitor analysis
API access

Pricing Plans

30-day Free Trial

Pricing checked Sep 29, 2026

Buzzsumo plans and prices, checked September 2026
Plan	Price	Details
Content Creation	$199/month	Annual (save $478/yr) 1 user Unlimited searches 2 alerts +1 more Show less Content analysis
PR & Comms Popular	$299/month	Annual (save $718/yr) 5 users 5 alerts Media database +1 more Show less Journalist outreach
Suite	$499/month	Annual (save $1198/yr) 10 users 10 alerts YouTube analytics +1 more Show less Chrome extension
Enterprise	$999/month	Annual only 30 users 50 alerts Priority support +1 more Show less Custom training

Calculate your cost View full pricing

Is Buzzsumo worth the price?

Fair value

Buzzsumo's pricing is on the expensive side, especially for smaller businesses, with the 'Content Creation' tier starting at $199/month.

The value increases with higher tiers like 'PR & Comms' at $299/month, offering more users and features. This platform is best suited for established marketing agencies and larger content teams.

Full Buzzsumo pricing: every plan, hidden costs and alternatives

How Buzzsumo's pricing compares

At $199/mo, billing unit not specified, Buzzsumo is mid-range of its 5 comparable direct competitors ($12 to $199/mo across the set).

$12

$59

$129

$139.95

Buzzsumo

$199

Modash

$199

Entry paid plan, monthly. Pricing checked Sep 29, 2026.

Reviews

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4.5/5

Across 253 verified user reviews on Capterra, G2

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Best Buzzsumo Alternatives

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Buzzsumo FAQ

How does Buzzsumo help content marketers?

Buzzsumo helps content marketers base their content strategy on data by revealing what content performs well across social media and the web. This allows them to research topics before writing, increasing the likelihood that their content will resonate with audiences.

Which teams benefit most from using Buzzsumo?

Content marketers and PR teams are the primary beneficiaries of Buzzsumo, as it helps them understand content performance and identify relevant influencers. The platform enables data-driven decisions for content strategy rather than relying on guesswork.

How does Buzzsumo compare to Ahrefs for content research?

Buzzsumo specializes in revealing content performance across social media and the web, including identifying what gets shared and by whom. While Ahrefs offers broad SEO tools, Buzzsumo focuses specifically on content research and influencer discovery.

What kind of limitations should users be aware of with Buzzsumo?

Users should be aware that Buzzsumo can be expensive and may have limited searches depending on the plan. Additionally, while it provides good data, the accuracy can vary, and some users find the user interface to be dated.

Does Buzzsumo include a free tier for users?

Buzzsumo does not include a permanently free tier; it operates as a paid product. Users interested in its features for content research and influencer discovery will need to subscribe to a paid plan.

Can Buzzsumo identify key influencers for specific topics?

Yes, Buzzsumo includes an influencer discovery feature that helps users find individuals who amplify relevant content. This allows teams to connect with people who can help spread their message effectively.

How does Buzzsumo assist with competitor analysis?

Buzzsumo aids in competitor analysis by showing what content works for other organizations in your industry. This insight allows users to understand successful strategies and adapt their own content approach accordingly.

Source: buzzsumo.com

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