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TL;DR - Buzzsumo
- Buzzsumo is a content research tool for discovering trending topics and influencers
- It analyzes content performance across the web to inform content strategy
- Plans from $119/month
Pricing: Paid only
Best for: Enterprises & pros
Score: 76/100
Pros & Cons
Pros
- Content research tool
- Influencer discovery
- Competitor analysis
- Good data
- Historical content
Cons
- Expensive
- Limited searches
- Data accuracy varies
- UI dated
- Better free alternatives
Key Features
Content researchInfluencer discoveryAlertsTrending topicsCompetitor analysisAPI access
Pricing Plans
30-day Free TrialContent Creation
$199/month
Annual (save $478/yr)
- 1 user
- Unlimited searches
- 2 alerts
- Content analysis
Most Popular
PR & Comms
$299/month
Annual (save $718/yr)
- 5 users
- 5 alerts
- Media database
- Journalist outreach
Suite
$499/month
Annual (save $1198/yr)
- 10 users
- 10 alerts
- YouTube analytics
- Chrome extension
Enterprise
$999/month
Annual only
- 30 users
- 50 alerts
- Priority support
- Custom training
About Buzzsumo
By Toolradar Team·
Buzzsumo reveals what content performs across social media and the web. Search any topic to see what gets shared, who shares it, and what formats work. Research before you write so content has a better chance.
Competitor analysis shows what works for others. Influencer discovery finds people who amplify relevant content. Alerts notify you when topics trend.
Content marketers and PR teams use Buzzsumo to base content strategy on data rather than guessing what might resonate.
Reviews
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Buzzsumo FAQ
Is BuzzSumo free?
Limited free searches. Pro $99/month. Plus $179/month. Large $299/month. Expensive but useful for content marketing.
What is BuzzSumo?
BuzzSumo is a content research tool. Find trending content, analyze competitors, and discover influencers. Used for content marketing strategy.
What can BuzzSumo do?
Content discovery, competitor analysis, influencer identification, backlink monitoring, and content alerts. Research tool for marketers.
BuzzSumo vs Ahrefs?
BuzzSumo focuses on content performance. Ahrefs is SEO and backlinks. Different tools - many use both for complete picture.
Source: buzzsumo.com