Toolradar Data
Influencer Marketing Tools Statistics 2026
Live data on Influencer Marketing software, computed from the Toolradar catalog. Ratings and review counts are aggregated across third-party review platforms such as G2, Capterra, Trustpilot, SourceForge, TrustRadius and PeerSpot.
36
Influencer Marketing tools published and tracked on Toolradar as of October 17, 2026.
Last updated October 17, 2026. Computed live from the Toolradar database, not reviewed by hand.
Key findings
- Toolradar tracks 36 Influencer Marketing tools as of October 17, 2026, 0% of its 11,260-tool directory.
- Influencer Marketing tools average 4.41 out of 5 across 29 rated tools and 7,820 reviews aggregated across third-party review platforms such as G2, Capterra, Trustpilot, SourceForge, TrustRadius and PeerSpot.
- 17% of Influencer Marketing tools offer a free tier, 6 of 36.
- 35 Influencer Marketing tools were added to Toolradar during 2026, 97% of the category.
- Captiv8 is the highest-rated Influencer Marketing tool among Influencer Marketing tools with at least 500 reviews, at 4.7 out of 5 from 503 reviews.
Source: Toolradar catalog, computed live on October 17, 2026.
Headline numbers
Influencer Marketing tools published on Toolradar
Source: Toolradar catalog, published status
Share of the whole Toolradar directory
Source: 36 of 11,260 published tools
User reviews across Influencer Marketing tools
Source: aggregated across third-party review platforms such as G2, Capterra, Trustpilot, SourceForge, TrustRadius and PeerSpot, across 29 rated tools
Average Influencer Marketing tool rating, weighted by review volume
Source: aggregated across third-party review platforms such as G2, Capterra, Trustpilot, SourceForge, TrustRadius and PeerSpot; unweighted mean 4.47 / 5 across 29 rated tools
Influencer Marketing tools added to the directory in 2026
Source: Toolradar createdAt, 97% of the category (directory add date, not vendor launch)
Pricing mix
How Influencer Marketing tools split between a free path (free, freemium, open-source) and strictly paid.
Tools that offer a free tier
Source: Toolradar pricing labels, 6 of 36 Influencer Marketing tools
Tools that are strictly paid
Source: Toolradar pricing labels, 30 of 36 Influencer Marketing tools
- Paid 29 81%
- Freemium 5 14%
- Enterprise 1 3%
- Free 1 3%
Where the reviews come from
Review volume for Influencer Marketing tools by third-party platform.
G2 reviews
Across 28 Influencer Marketing tools carrying a G2 profile
Trustpilot reviews
Across 4 Influencer Marketing tools carrying a Trustpilot profile
Capterra reviews
Across 14 Influencer Marketing tools carrying a Capterra profile
SourceForge reviews
Across 2 Influencer Marketing tools carrying a SourceForge profile
Highest-rated Influencer Marketing tools
Top-rated Influencer Marketing tools with at least 500 third-party reviews.
Captiv8
503 reviews aggregated across third-party review platforms such as G2, Capterra, Trustpilot, SourceForge, TrustRadius and PeerSpot
CreatorIQ
599 reviews aggregated across third-party review platforms such as G2, Capterra, Trustpilot, SourceForge, TrustRadius and PeerSpot
Impact.com
2,494 reviews aggregated across third-party review platforms such as G2, Capterra, Trustpilot, SourceForge, TrustRadius and PeerSpot
GRIN
661 reviews aggregated across third-party review platforms such as G2, Capterra, Trustpilot, SourceForge, TrustRadius and PeerSpot
Most reviewed Influencer Marketing tools
The Influencer Marketing tools carrying the most third-party reviews.
Impact.com
4.30 / 5 average, aggregated across third-party review platforms such as G2, Capterra, Trustpilot, SourceForge, TrustRadius and PeerSpot
GRIN
4.30 / 5 average, aggregated across third-party review platforms such as G2, Capterra, Trustpilot, SourceForge, TrustRadius and PeerSpot
CreatorIQ
4.60 / 5 average, aggregated across third-party review platforms such as G2, Capterra, Trustpilot, SourceForge, TrustRadius and PeerSpot
Captiv8
4.70 / 5 average, aggregated across third-party review platforms such as G2, Capterra, Trustpilot, SourceForge, TrustRadius and PeerSpot
Collabstr
4.40 / 5 average, aggregated across third-party review platforms such as G2, Capterra, Trustpilot, SourceForge, TrustRadius and PeerSpot
Influencer Marketing growth in 2026
Influencer Marketing leaderboards from Toolradar data
Toolradar data: of the 36 Influencer Marketing tools we track, 6 of 36 have a free plan, and the median entry paid plan is $174/mo for plans with no stated unit (12 tools). As of Oct 2026.
Lowest entry price, plans with no stated unit
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 12 tools with no stated price unit, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | Popular Pays | $12/mo, billed monthly |
| 2 | UGC Agent | $29/mo, billed monthly |
| 3 | Refersion | $39/mo, billed monthly |
| 4 | Phlanx | $49/mo, billed monthly |
| 5 | Favikon | $79/mo, billed monthly |
| 6 | Collabstr | $149/mo, billed monthly |
| 7 | Buzzsumo | $199/mo, billed monthly |
| 7 | Modash | $199/mo, billed monthly |
| 9 | Insense | $500/mo, billed monthly |
| 10 | Storyclash | $537.92/mo, billed yearly |
Most-listed alternatives
Tools that the most other Toolradar profiles list as an alternative.
| # | Tool | Listed as an alternative to |
|---|---|---|
| 1 | CreatorIQ | 35 tools |
| 2 | Upfluence | 30 tools |
| 3 | GRIN | 28 tools |
| 4 | AspireIQ | 22 tools |
| 4 | Modash | 22 tools |
| 6 | Klear | 21 tools |
| 7 | Refersion | 13 tools |
| 7 | Traackr | 13 tools |
| 9 | Influencity | 11 tools |
| 10 | Buzzsumo | 6 tools |
A position exists only when at least 8 tools have data for that metric. 12 of 36 Influencer Marketing tools have a verified price; the others publish none we could read (often "contact sales"). Advertising and placement fees are not inputs to any position. How we compute this. Cite this: Toolradar, “Influencer Marketing leaderboards”, Oct 2026. Data licensed CC BY 4.0.
Explore Influencer Marketing tools
Methodology and sources
Every figure is computed live from the Toolradar catalog, published Influencer Marketing tools only. Ratings and review counts are aggregated across third-party review platforms such as G2, Capterra, Trustpilot, SourceForge, TrustRadius and PeerSpot and are not the site's own reviews. Added in 2026 means added to the Toolradar directory this year, not the vendor's launch date. Leaderboards apply a 500-review floor. See how we rate.