Close vs Insightly: Which is Better in 2026?
Choosing between Close and Insightly comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Close
CRM for fast-moving sales teams to close more deals
Best for you if:
- • CRM built for inside sales teams
- • Built-in calling, SMS, and email
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Best for you if:
- • You want to try before committing
- • Unified CRM, marketing automation, and customer service platform.
- • AI-powered features like Copilot automate tasks and enhance sales efficiency.
| At a Glance |  Close |  Insightly |
|---|---|---|
Starts at | $19/monthStarter | $29/moPlus |
Best For | CRM | CRM |
Rating | - | - |
Choose Close or Insightly?
Choose Close if
CRM for fast-moving sales teams to close more deals
- Excellent built-in communication tools
- Fast and intuitive interface
- Good for high-volume sales
- Budget matters ($19/month vs $29/mo)
Choose Insightly if
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
- Good for small business CRM
- Project management
- Fair pricing
| Feature | Close | Insightly |
|---|---|---|
| Pricing Model | Paid | Freemium |
| User Rating | ★4.7/5 2,063 reviews | ★4.1/5 1,586 reviews |
| Categories | CRMSales Engagement | CRMMarketing Automation |
In-Depth Analysis
Close
CRM for fast-moving sales teams to close more deals
Strengths
- +Excellent built-in communication tools
- +Fast and intuitive interface
- +Good for high-volume sales
- +Strong automation features
Weaknesses
- -Less suitable for complex sales cycles
- -Limited marketing features
- -Can be expensive per user
Key features
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Strengths
- +Good for small business CRM
- +Project management
- +Fair pricing
- +Google integration
- +Easy to use
Weaknesses
- -Limited features
- -Reporting basic
- -Customization limited
- -Support varies
- -Better for small teams
Key features
Pricing: Close vs Insightly
| Plan | Close | Insightly |
|---|---|---|
| Tier 1 | $19 month Starter | Free Free |
| Tier 2 | $99 month per user Professional | $29 Plus |
| Tier 3 | $139 month per user Enterprise | $49 Professional |
| Tier 4 | N/A | $99 Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Close pricing and Insightly pricing.
Who Should Use What?
On a budget?
Insightly has a free tier. Close is paid only.
Go with: Insightly
Want the highest-rated option?
Neither has user reviews yet.
Go with: Close
Value user reviews?
Neither has user reviews yet.
Go with: Close
3 Questions to Help You Decide
What's your budget?
Close is paid. Insightly is freemium. Insightly lets you start free.
What's your use case?
Both are crm tools. Compare their specific features to decide.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Close
- Higher user rating: 4.7/5 vs 4.1/5
- Larger review base (2,063 reviews)
- Our pick for this comparison
Insightly
- Has a free tier
The Bottom Line
Close is our pick. Insightly has a free tier if you want to test without paying.
Frequently Asked Questions
Is Close or Insightly better?
Close is rated in our evaluation. Close is paid and Insightly is freemium.
What are Close and Insightly used for?
Close: CRM for fast-moving sales teams to close more deals. Insightly: Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses..
What does Close cost vs Insightly?
Close is a paid tool. Insightly is freemium (free tier + paid plans). Visit their websites for detailed pricing.