Close vs Drip: Which Should You Choose in 2026?
Choosing between Close and Drip comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Close
CRM for startups and SMBs
Best for you if:
- • You want the higher-rated option (8.4/10 vs 8.3/10)
- • You need crm features specifically
- • CRM built for inside sales
- • Built-in calling and SMS
Drip
Ecommerce marketing automation
Best for you if:
- • You need email marketing features specifically
- • Drip is an e-commerce marketing automation platform for online retailers
- • It provides email campaigns, SMS, pop-ups, and customer behavior tracking for stores
| At a Glance |  Close |  Drip |
|---|---|---|
Price | Paid | Paid |
Best For | CRM | Email Marketing |
Rating | 84/100 | 83/100 |
| Feature | Close | Drip |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 84 | 83 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | CRMSales Engagement | Email MarketingMarketing Automation |
Understanding the Differences
Both Close and Drip solve similar problems, but they approach them differently.Close positions itself as "crm for startups and smbs" while Dripfocuses on "ecommerce marketing automation". These differences matter depending on what you're trying to accomplish.
When to Choose Close
Close makes sense if you're looking for a comprehensive paid solution. With a score of 84/100, it's our top pick in this comparison.
When to Choose Drip
Drip is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
Neither is free, but both have their value. Test them both and see which clicks.
We'd pick: Drip
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Close handles scale better in our testing.
We'd pick: Close
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Close is built for organizations like yours.
We'd pick: Close
Still not sure? Answer these 3 questions
How much can you spend?
Both are paid tools. If money isn't the issue, go with Close—it scored higher.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Close higher (84/100). But the community has upvoted Drip more (0 votes). Pick your source of truth.
Key Takeaways
What Close Does Better
- Higher overall score (84/100)
- Our recommendation for most use cases
Consider Drip If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Close (84/100). But the honest answer is that "better" depends on your situation. Close scores higher in our analysis, but Drip might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Close or Drip better?
Based on our analysis, Close scores higher with 84/100. Close ispaid while Drip is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Close to Drip easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Close and Drip offer free trials?
Most software in this category offers free trials or free tiers. Close is paid with potential trial.Drip is paid with potential trial. Visit their websites for current trial offers.