Constant Contact vs Loops: Which Should You Choose in 2026?
Choosing between Constant Contact and Loops comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Constant Contact
Established email marketing for small businesses
Best for you if:
- • Affordable email marketing for small businesses
- • Drag-and-drop email builder with templates
Loops
Email for SaaS
Best for you if:
- • You want the higher-rated option (8.3/10 vs 7.7/10)
- • Loops is an email platform built for modern SaaS companies
- • It provides transactional emails, sequences, and marketing campaigns
| At a Glance |  Constant Contact |  Loops |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Email Marketing | Email Marketing |
Rating | 77/100 | 83/100 |
| Feature | Constant Contact | Loops |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 77 | 83 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Email MarketingMarketing Automation | Email MarketingMarketing Automation |
How Constant Contact and Loops Compare
Constant Contact
Established email marketing for small businesses
Free tier available · 77/100 score
Loops
Email for SaaS
Free tier available · 83/100 score
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Constant Contact
Want the highest-rated option?
Constant Contact: 77/100. Loops: 83/100.
Go with: Loops
Value user reviews?
Neither has user reviews yet.
Go with: Loops
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Loops scores higher: 83/100 vs 77/100.
Key Takeaways
Loops
- Higher score: 83/100 vs 77
- Free tier available
- Our pick for this comparison
Constant Contact
The Bottom Line
Loops (83/100) is our pick.
Frequently Asked Questions
Is Constant Contact or Loops better?
Loops scores 83/100 in our evaluation. Both are freemium.
What are Constant Contact and Loops used for?
Constant Contact: Established email marketing for small businesses. Loops: Email for SaaS.
What does Constant Contact cost vs Loops?
Constant Contact is freemium (free tier + paid plans). Loops is freemium (free tier + paid plans). Visit their websites for detailed pricing.