Copper vs HubSpot CRM: Which Should You Choose in 2026?
Choosing between Copper and HubSpot CRM comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Copper
CRM built for Google Workspace
Best for you if:
- • You want the higher-rated option (8.2/10 vs 7.5/10)
- • You need crm features specifically
- • Copper is a CRM built for Google Workspace that lives inside Gmail and Calendar
- • It automatically captures contacts and syncs with G Suite for seamless relationship management
HubSpot CRM
Unify customer data, streamline operations, and accelerate growth with a free, AI-powered CRM.
Best for you if:
- • You want to try before committing
- • You need marketing automation features specifically
- • Free CRM for startups and small businesses with no expiration date.
- • Unifies customer data, streamlines operations, and offers powerful reporting.
| At a Glance |  Copper |  HubSpot CRM |
|---|---|---|
Price | Paid | Free + Paid |
Best For | CRM | Marketing Automation |
Rating | 82/100 | 75/100 |
| Feature | Copper | HubSpot CRM |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 82 | 75 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | CRMSales Engagement | Marketing AutomationCRM |
How Copper and HubSpot CRM Compare
Copper
CRM built for Google Workspace
Paid · 82/100 score
HubSpot CRM
Unify customer data, streamline operations, and accelerate growth with a free, AI-powered CRM.
Free tier available · 75/100 score
Copper is a crm tool. HubSpot CRM is in marketing automation.
Who Should Use What?
On a budget?
HubSpot CRM has a free tier. Copper is paid only.
Go with: HubSpot CRM
Want the highest-rated option?
Copper: 82/100. HubSpot CRM: 75/100.
Go with: Copper
Value user reviews?
Neither has user reviews yet.
Go with: Copper
3 Questions to Help You Decide
What's your budget?
Copper is paid. HubSpot CRM is freemium. HubSpot CRM lets you start free.
What's your use case?
Copper is a crm tool. HubSpot CRM is in marketing automation. Pick the category that matches your needs.
How important are ratings?
Copper scores higher: 82/100 vs 75/100.
Key Takeaways
Copper
- Higher score: 82/100 vs 75
- Our pick for this comparison
HubSpot CRM
- Has a free tier
- Better fit for marketing automation
The Bottom Line
Copper (82/100) is our pick. HubSpot CRM has a free tier if you want to test without paying.
Frequently Asked Questions
Is Copper or HubSpot CRM better?
Copper scores 82/100 in our evaluation. Copper is paid and HubSpot CRM is freemium.
What are Copper and HubSpot CRM used for?
Copper: CRM built for Google Workspace. HubSpot CRM: Unify customer data, streamline operations, and accelerate growth with a free, AI-powered CRM..
What does Copper cost vs HubSpot CRM?
Copper is a paid tool. HubSpot CRM is freemium (free tier + paid plans). Visit their websites for detailed pricing.