Countly vs AppsFlyer: Which Should You Choose in 2026?
Choosing between Countly and AppsFlyer comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Countly
Product analytics with privacy focus
Best for you if:
- • You want to try before committing
- • You need a/b testing features specifically
- • Countly is an open-source product analytics platform for mobile, web, and desktop apps
- • It tracks user behavior, crashes, and engagement with on-premise deployment options
AppsFlyer
Mobile attribution and marketing analytics platform
Best for you if:
- • You want the higher-rated option (8.8/10 vs 7.8/10)
- • You need marketing automation features specifically
- • AppsFlyer is the leading mobile attribution and marketing analytics platform
- • It measures campaign performance across channels, detects fraud, and optimizes ad spend
| At a Glance |  Countly |  AppsFlyer |
|---|---|---|
Price | Free + Paid | Paid |
Best For | A/B Testing | Marketing Automation |
Rating | 78/100 | 88/100 |
| Feature | Countly | AppsFlyer |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 78 | 88 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | A/B TestingMobile Analytics | Marketing AutomationAttribution |
How Countly and AppsFlyer Compare
Countly
Product analytics with privacy focus
Free tier available · 78/100 score
AppsFlyer
Mobile attribution and marketing analytics platform
Paid · 88/100 score
Countly is a a/b testing tool. AppsFlyer is in marketing automation.
Who Should Use What?
On a budget?
Countly has a free tier. AppsFlyer is paid only.
Go with: Countly
Want the highest-rated option?
Countly: 78/100. AppsFlyer: 88/100.
Go with: AppsFlyer
Value user reviews?
Neither has user reviews yet.
Go with: AppsFlyer
3 Questions to Help You Decide
What's your budget?
Countly is freemium. AppsFlyer is paid. Countly lets you start free.
What's your use case?
Countly is a a/b testing tool. AppsFlyer is in marketing automation. Pick the category that matches your needs.
How important are ratings?
AppsFlyer scores higher: 88/100 vs 78/100.
Key Takeaways
AppsFlyer
- Higher score: 88/100 vs 78
- Our pick for this comparison
Countly
- Has a free tier
- Better fit for a/b testing
The Bottom Line
AppsFlyer (88/100) is our pick. Countly has a free tier if you want to test without paying.
Frequently Asked Questions
Is Countly or AppsFlyer better?
AppsFlyer scores 88/100 in our evaluation. Countly is freemium and AppsFlyer is paid.
What are Countly and AppsFlyer used for?
Countly: Product analytics with privacy focus. AppsFlyer: Mobile attribution and marketing analytics platform.
What does Countly cost vs AppsFlyer?
Countly is freemium (free tier + paid plans). AppsFlyer is a paid tool. Visit their websites for detailed pricing.